Clearbit Pricing in 2026: What It Costs After the HubSpot Acquisition
Clearbit no longer has standalone pricing. After HubSpot acquired Clearbit in November 2023, its features were rebranded as Breeze Intelligence and bundled into HubSpot's platform. To use Clearbit's enrichment and prospecting features, you now need a HubSpot subscription plus Breeze Intelligence credits. For standalone alternatives, see our Clearbit alternatives guide.
How Clearbit pricing works now
There is no Clearbit pricing page anymore. Instead, the cost breaks down into two parts:
- HubSpot subscription: you need a HubSpot plan to access the platform
- Breeze Intelligence credits: purchased as an add-on for enrichment, form shortening, and buyer intent
If you're not already on HubSpot, the total cost can add up quickly.
HubSpot pricing tiers
| Plan | Price | Includes Breeze Intelligence? |
|---|---|---|
| Free Tools | $0 | No |
| Starter | From $20/mo per seat | No (add-on available) |
| Professional | From $800/mo | No (add-on available) |
| Enterprise | From $3,600/mo | No (add-on available) |
Breeze Intelligence is a paid add-on at every tier. HubSpot's pricing varies by hub (Marketing, Sales, Service) and number of seats.
Breeze Intelligence credit costs
Breeze Intelligence uses a credit system. Each enrichment, form shortening, or buyer intent lookup consumes credits. Credit packages are purchased monthly on top of your HubSpot plan:
| Credits/month | Reported Price | Per-Credit Cost |
|---|---|---|
| 100 | ~$30/mo | ~$0.30 |
| 1,000 | ~$150/mo | ~$0.15 |
| 10,000 | Custom quote | Lower per credit |
Note: HubSpot does not publicly list Breeze Intelligence pricing on a self-serve page. The figures above are based on public reports and may vary. Contact HubSpot for exact quotes.
What you get with Breeze Intelligence
- Contact & company enrichment: auto-fill CRM records with firmographic, technographic, and contact data
- Form shortening: reduce form fields by auto-filling known data for returning visitors
- Buyer intent: identify companies researching topics related to your product
- Website visitor identification: see which companies visit your site (formerly Clearbit Reveal)
The old Clearbit Prospector feature (building prospect lists) was discontinued and folded into HubSpot's native prospecting tools.
Hidden costs to watch for
- HubSpot lock-in. You need a HubSpot subscription to use Breeze Intelligence. If you're on Salesforce, Pipedrive, or another CRM, you'd need to switch or pay for both.
- Annual contracts. HubSpot Professional and Enterprise plans typically require annual commitments. That's $9,600+ to $43,200+ per year before Breeze Intelligence credits.
- Credit overages. Once you exhaust your monthly credits, you either wait or buy more. High-volume enrichment gets expensive fast.
- Onboarding fees. HubSpot Professional requires a one-time onboarding fee (reportedly $3,000+ for Marketing Hub Professional).
- No standalone option. You can't just buy Clearbit's enrichment anymore. The minimum viable setup is HubSpot Starter + Breeze Intelligence credits.
You want to enrich 500 contacts per month using Clearbit/Breeze Intelligence. What's the minimum you'd pay?
Right! You'd need at least a HubSpot Starter plan ($20/mo/seat) plus enough Breeze Intelligence credits for 500 enrichments. The standalone Clearbit free tier no longer exists.
Clearbit no longer has standalone pricing. You need a HubSpot subscription (from $20/mo) plus Breeze Intelligence credits purchased separately. For 500 credits, that's likely $75-$150/mo on top of HubSpot.
Is Clearbit worth the price?
Clearbit/Breeze Intelligence is worth it if you:
- Already use HubSpot as your CRM and marketing platform
- Need real-time enrichment deeply integrated with your existing workflows
- Want website visitor identification alongside your CRM data
- Have budget for both HubSpot and the credit add-on
Clearbit is probably not worth it if you:
- Don't use HubSpot (the switching cost is massive)
- Need standalone enrichment or prospecting without CRM lock-in
- Want transparent, self-serve pricing
- Are a small team with a limited budget
For a full assessment, read our Clearbit review.
Cheaper alternatives
| Tool | Starting Price | Best For |
|---|---|---|
| Apollo.io | Free / $49/mo | Enrichment + prospecting + outreach (closest Clearbit replacement) |
| Lusha | Free / $36/mo | Quick contact lookup with direct dials |
| MentionAgent | $99/mo | Automated link building outreach (includes contact finding) |
Apollo.io is the most direct Clearbit replacement, it offers enrichment, prospecting, and outreach in one platform without requiring a separate CRM subscription. For all options, see our 7 best Clearbit alternatives.
You used Clearbit's free enrichment API but now need an alternative since it requires HubSpot. Which tool offers free enrichment?
Correct! Apollo.io's free plan is the most generous Clearbit replacement, with enrichment capabilities and a large contact database at no cost.
Apollo.io offers the most generous free tier for enrichment. Lusha's free plan is very limited (5 credits/month), and ZoomInfo doesn't have a free plan.
Skip the enrichment stack
MentionAgent finds relevant prospects, looks up contacts, writes personalized emails, and follows up, all included for $99/mo. No credits, no CRM subscription required.
Start Getting Mentioned For $99/moFrequently asked questions
How much does Clearbit cost?
Clearbit no longer has standalone pricing. It's now Breeze Intelligence within HubSpot. You need a HubSpot subscription (free to $3,600/mo) plus Breeze Intelligence credits purchased as an add-on.
Is Clearbit free?
Clearbit's standalone free tier no longer exists. HubSpot offers free CRM tools, but Breeze Intelligence enrichment credits require a paid add-on. For free enrichment, Apollo.io's free plan is the closest replacement.
Can I still buy Clearbit without HubSpot?
Not for new customers. Clearbit was acquired by HubSpot in November 2023 and new signups go through HubSpot. Existing API customers may still have access, but standalone Clearbit is effectively discontinued.
What are cheaper alternatives to Clearbit?
Apollo.io (free / $49/mo) offers enrichment plus prospecting. Lusha starts at $36/mo for contact data. MentionAgent ($99/mo) handles automated outreach including contact finding. See our full comparison.