Clearbit Review 2026: Features, Pricing & What Changed After HubSpot
Clearbit was one of the best data enrichment platforms on the market. Strong API, accurate firmographic data, and clean website visitor identification. Then HubSpot acquired it in November 2023, rebranded it as Breeze Intelligence, and locked it behind HubSpot subscriptions. If you're on HubSpot, the integration is smooth. If you're not, you need an alternative.
What is Clearbit?
Clearbit was a data enrichment and prospecting platform that helped B2B companies enrich CRM records, identify website visitors, and build prospect lists. It was widely used for its API, which developers could integrate into custom workflows.
After the HubSpot acquisition, Clearbit's core features now live inside HubSpot as Breeze Intelligence. The brand name "Clearbit" still exists but all new signups go through HubSpot.
Key features
- Contact & company enrichment: Auto-fill CRM records with firmographic data, job titles, company size, revenue, and technographics.
- Website visitor identification (Reveal): See which companies visit your website, even if they don't fill out a form.
- Form shortening: Reduce form fields by auto-filling known visitor data, improving conversion rates.
- Buyer intent: Identify companies researching topics relevant to your product.
- Enrichment API: Programmatic access for custom enrichment workflows (still available for existing customers).
Note: Clearbit Prospector (list building) was discontinued and folded into HubSpot's native prospecting features.
Pricing overview
| Component | Cost | Notes |
|---|---|---|
| HubSpot Free | $0 | Basic CRM, no Breeze Intelligence |
| HubSpot Starter | From $20/mo/seat | Breeze Intelligence available as add-on |
| HubSpot Professional | From $800/mo | Breeze Intelligence available as add-on |
| Breeze Intelligence credits | From ~$30/mo (100 credits) | Based on public reports; contact HubSpot for exact pricing |
For a complete pricing breakdown, see our Clearbit pricing guide.
Pros
- Strong enrichment accuracy. Clearbit's data quality for mid-market and enterprise US companies remains solid. Firmographic and technographic data is detailed.
- Native HubSpot integration. If you're already on HubSpot, Breeze Intelligence enriches records natively, no API setup needed.
- Website visitor identification. Reveal (now part of Breeze Intelligence) shows which companies visit your site, with company details and page views.
- Developer-friendly API. The enrichment API is well-documented and reliable for custom integrations (existing customers).
- Good G2 ratings. Approximately 4.4/5 on G2 with 600+ reviews, reflecting the quality of the core product.
- Form shortening. A unique feature that reduces form abandonment by pre-filling known fields.
Cons
- HubSpot lock-in. New customers must use HubSpot. If you're on Salesforce or another CRM, this is a dealbreaker.
- No standalone pricing. You can't just buy enrichment credits. You need HubSpot + Breeze Intelligence, and neither publishes transparent self-serve pricing.
- Prospector discontinued. If you used Clearbit to build prospect lists, that feature no longer exists as a standalone tool.
- Expensive for non-HubSpot users. Starting from scratch with HubSpot + Breeze Intelligence is significantly more expensive than standalone alternatives like Apollo.io.
- Credit system adds up. Enrichment credits are consumed per lookup. High-volume use cases become costly quickly.
- Weaker for SMBs and non-US companies. Data coverage drops off for smaller companies and non-English-speaking markets.
Who is Clearbit best for?
- Teams already using HubSpot as their CRM and marketing platform
- Mid-market and enterprise companies with budget for HubSpot Professional or Enterprise
- Marketing teams that need website visitor identification integrated with their CRM
- Developers who need a reliable enrichment API (existing customers)
Who should look elsewhere?
- Non-HubSpot users: The switching cost is too high. Apollo.io offers comparable enrichment without CRM lock-in.
- Small teams on a budget: Lusha (from $36/mo) or Kaspr (free plan) are more affordable.
- Sales teams needing phone numbers: Clearbit focuses on firmographic enrichment, not direct dials. Cognism or Lusha are better for phone data.
- Link builders: Clearbit is a data platform, not an outreach tool. MentionAgent automates the full link building workflow.
Alternatives worth considering
| Tool | Starting Price | Best For |
|---|---|---|
| Apollo.io | Free / $49/mo | Full Clearbit replacement (enrichment + prospecting + outreach) |
| Lusha | Free / $36/mo | Quick contact lookup with direct dials |
| MentionAgent | $99/mo | Automated link building outreach |
For a complete comparison, see our Clearbit alternatives or Breeze Intelligence alternatives guides.
Your team uses Salesforce and needs data enrichment. Should you switch to Clearbit/Breeze Intelligence?
Correct! If you're on Salesforce, switching to HubSpot just for enrichment doesn't make sense. Apollo.io, Lusha, or Cognism integrate with Salesforce directly.
Clearbit is now part of HubSpot. If you're on Salesforce, you'd need to switch CRMs or run both. Apollo.io offers similar enrichment and works with any CRM.
What happened to Clearbit Prospector after the HubSpot acquisition?
Right! Clearbit Prospector no longer exists as a standalone product. Its list-building functionality was absorbed into HubSpot's prospecting features.
Clearbit Prospector was discontinued and folded into HubSpot's native prospecting. Breeze Intelligence covers enrichment, visitor ID, and buyer intent, but not standalone list building.
You want automated link building outreach that includes finding prospects, writing emails, and following up. Can Clearbit do this?
Correct! Clearbit enriches data but doesn't find link building prospects, write pitches, or follow up. MentionAgent handles the full workflow automatically.
Clearbit/Breeze Intelligence is a data platform, not an outreach tool. While HubSpot has email sequences, it's not designed for link building. MentionAgent ($99/mo) automates prospecting, emailing, and follow-ups.
Data is just the starting point
MentionAgent goes beyond data. It finds relevant blogs, looks up contacts, writes personalized pitches, and follows up, all automated for $99/mo.
Start Getting Mentioned For $99/moFrequently asked questions
Is Clearbit still available?
Clearbit was acquired by HubSpot in November 2023 and rebranded as Breeze Intelligence. New users must sign up through HubSpot. The standalone Clearbit product is effectively discontinued.
Is Clearbit free?
The standalone Clearbit free tier no longer exists. HubSpot offers free CRM tools, but Breeze Intelligence enrichment credits require a paid add-on. Apollo.io is the best free alternative.
Is Clearbit good for data enrichment?
The enrichment engine is strong for mid-market and enterprise US companies. Firmographic and technographic data quality remains solid within HubSpot. Coverage is weaker for SMBs and non-English-speaking markets.
What happened to Clearbit after HubSpot?
HubSpot acquired Clearbit in November 2023. Features were rebranded as Breeze Intelligence. Clearbit Prospector was discontinued. The enrichment API still exists for existing customers but new signups go through HubSpot. See our pricing guide for cost details.