GetResponse Review 2026: Features, Pricing & Honest Verdict
GetResponse is an all-in-one email marketing platform with automation, landing pages, webinars, and more. Founded in 1998, it now serves over 350,000 customers.
It works well for small to mid-size businesses. The main caveats: pricing scales steeply with large contact lists, and it's strictly for opted-in subscribers, not cold outreach.
What is GetResponse?
GetResponse covers email marketing, automated sequences, landing pages, and webinar hosting from one dashboard.
What sets it apart: built-in webinar hosting. That's genuinely rare among email marketing tools. It also includes a website builder, course builder, and ecommerce features.
Key features
- Email marketing: Drag-and-drop editor, pre-designed templates, A/B testing, and send-time optimization. Handles newsletters, autoresponders, and transactional emails.
- Marketing automation: Visual workflow builder for creating automated sequences based on user behavior, tags, and custom conditions.
- Landing pages: Built-in landing page builder with templates, A/B testing, and integration with your email campaigns.
- Webinar hosting: Live and on-demand webinars with registration pages, screen sharing, and audience engagement tools. This is GetResponse's unique differentiator — most email marketing platforms don't offer this.
- Website builder: AI-assisted website creator for building simple websites without coding.
- AI email generator: AI-powered tool for generating email subject lines and body copy.
- SMS marketing: Available on higher-tier plans for multi-channel campaigns.
- Ecommerce tools: Product recommendations, abandoned cart emails, and integrations with Shopify and other platforms.
- Online course builder: Create and sell courses directly through the platform.
Pricing overview
| Plan | Price |
|---|---|
| Free | $0 (500 contacts, 2,500 emails/mo) |
| Starter | ~$19/mo (1K contacts) |
| Marketer | ~$59/mo (1K contacts) |
| MAX (Enterprise) | From $1,099/mo |
All plans scale by contact count. Full breakdown in our GetResponse pricing guide.
GetResponse includes a feature that's rare among email marketing platforms. Which one?
Right! Webinar hosting is GetResponse's standout feature. Most email marketing platforms require a separate tool for webinars.
GetResponse's unique differentiator is built-in webinar hosting with registration pages, screen sharing, and engagement tools. No separate webinar subscription needed.
Quick verdict
| Category | Rating | Notes |
|---|---|---|
| Ease of use | Strong | Drag-and-drop editor, clean dashboard |
| Automation | Strong | Visual builder with branching logic and scoring |
| Pricing | Mixed | Competitive for small lists, expensive at scale |
| Deliverability | Mixed | Some reports of spam folder issues |
| Cold outreach | Not supported | Opt-in marketing only |
Pros
- Beginner-friendly. Clean dashboard and drag-and-drop editor. G2 reviewers (approximately 4.3/5) consistently highlight ease of use.
- Powerful automation. Visual workflow builder with branching logic, scoring, and multi-channel triggers.
- Built-in webinar hosting. Rare feature. No need for a separate tool like Zoom or WebinarJam.
- All-in-one platform. Email, automation, landing pages, webinars, website builder, courses, ecommerce.
- Competitive for growing lists. More affordable than ActiveCampaign or HubSpot for lists under 50K.
- Generous free plan. 500 contacts, 2,500 emails/month. Enough to evaluate before paying.
- 24/7 live chat. Available on all plans, including free.
Cons
- Expensive at scale. Costs climb significantly past 100K contacts.
- Deliverability concerns. Some reviewers report emails landing in spam. Varies by sender reputation and list quality.
- Features locked behind tiers. Webinars, automation, SMS, ecommerce all require higher plans. Starter is basic.
- Clunky text editor. Drag-and-drop works, but text formatting has drawn complaints.
- Billing complaints. Trustpilot reviews mention difficult cancellation and auto-renewal issues.
- No cold outreach. Strictly opt-in. Can't use for cold outreach, link building, or prospecting.
Who is GetResponse best for?
- Small to mid-size businesses that want email marketing, automation, and landing pages in one platform
- Marketers who run webinars as part of their lead generation strategy
- Ecommerce businesses that need abandoned cart emails and product recommendations
- Solopreneurs and creators who want a free plan to start with and room to scale
- Teams that value an all-in-one tool over specialized point solutions
Who should look elsewhere?
| If you need... | Consider instead |
|---|---|
| Cold outreach or link building | MentionAgent ($99/mo) |
| 100K+ contacts at a reasonable price | ActiveCampaign or HubSpot |
| Complex automation workflows | ActiveCampaign |
| Maximum deliverability | Platforms with stronger inbox placement reputations |
Alternatives worth considering
| Tool | Starting Price | Best For |
|---|---|---|
| MentionAgent | $99/mo | Automated cold outreach and link building (not email marketing) |
| Brevo (formerly Sendinblue) | Free / $25/mo | Transactional email + marketing on a budget |
| MailerLite | Free / $10/mo | Simple, affordable email marketing for small lists |
| ActiveCampaign | $29/mo | Advanced marketing automation and CRM |
For a full comparison, see our GetResponse alternatives guide.
You want to send cold outreach emails to bloggers for link building. Is GetResponse the right tool?
Correct! GetResponse is built for permission-based email marketing, not cold outreach. Sending cold emails through GetResponse would violate their terms of service. For link building outreach, use a tool like MentionAgent.
GetResponse is strictly for marketing to opted-in subscribers. Cold outreach requires a dedicated tool like MentionAgent ($99/mo) that's built for finding prospects and sending personalized outreach at scale.
What feature makes GetResponse unique compared to most other email marketing platforms?
Correct! Built-in webinar hosting is genuinely rare among email marketing platforms. Most competitors require you to use a separate tool like Zoom or WebinarJam for webinars.
While GetResponse does offer CRM features and SMS marketing, its unique differentiator is built-in webinar hosting — something most email marketing platforms don't offer at all.
You have a list of 500 subscribers and want to try GetResponse. What's the most cost-effective way to start?
Correct! GetResponse's free plan supports up to 500 contacts and 2,500 emails per month. It's the best way to evaluate the platform without spending anything.
With 500 subscribers, you fit perfectly within GetResponse's free plan, which allows up to 500 contacts and 2,500 emails/month. No need to pay until you outgrow it.
Need cold outreach, not email marketing?
GetResponse is great for newsletters and automation, but it can't do cold outreach. MentionAgent finds relevant blogs, looks up contacts, writes personalized pitches, and follows up — all automatically. No opted-in list required.
Start Getting Mentioned For $99/moFrequently asked questions
Is GetResponse good for beginners?
Yes. GetResponse is widely regarded as beginner-friendly, with a drag-and-drop email editor, pre-built templates, and a generous free plan (500 contacts, 2,500 emails/month) so you can learn the platform before paying. The 24/7 live chat support also helps new users get unstuck quickly.
Can I use GetResponse for cold email outreach?
No. GetResponse is designed for email marketing to opted-in subscribers, not cold outreach. Sending unsolicited emails violates their terms of service. For cold outreach and link building, you need a dedicated tool like MentionAgent or one of the platforms in our outreach tools guide.
What makes GetResponse different from other email marketing tools?
GetResponse's standout feature is built-in webinar hosting, which is rare among email marketing platforms. It also offers a website builder, landing page creator, online course builder, and marketing automation — making it more of an all-in-one marketing platform than a pure email tool.
Is GetResponse expensive?
GetResponse is competitively priced for small to mid-size lists. The free plan covers 500 contacts, and paid plans start around $19/month for 1,000 contacts. However, pricing scales with your list size and costs can become significant at 100,000+ contacts. See our GetResponse pricing breakdown for details.