Lusha Pricing in 2026: Plans, Credits & Is It Worth It?
Lusha has a free plan with 70 credits/month and three paid tiers starting at about $22.45/user/month (annual billing). All plans are priced per user, and the credit system charges 1 credit per email but 10 credits per phone number, which makes phone-heavy prospecting significantly more expensive than it first appears.
Lusha pricing plans
Lusha is a B2B contact data platform with 300M+ business profiles. Its Chrome extension reveals emails and phone numbers on LinkedIn. Here's what each plan costs:
| Plan | Monthly Price | Annual Price | Key Inclusions |
|---|---|---|---|
| Free | $0 | $0 | 70 credits/mo, Chrome extension, basic prospecting |
| Pro | ~$39/user/mo | ~$22.45/user/mo | More credits, contact & company lookalikes, bulk enrichment |
| Premium | ~$70/user/mo | ~$52.45/user/mo | CRM integrations, team management, intent data, API access |
| Scale | Custom | Custom | 50%+ credit discount, SSO, dedicated success team, 25 intent topics |
Note: Lusha's pricing page doesn't always show exact numbers. Prices above are based on publicly available information and may vary. We recommend checking Lusha's official pricing page for the latest numbers.
How the credit system works
Lusha uses a credit-based system where the cost depends on what type of data you're revealing:
- Email reveal: 1 credit per contact
- Phone number reveal: 10 credits per contact
This asymmetry is the most important thing to understand about Lusha's pricing. If you mainly need phone numbers, your effective cost per contact is 10x higher than if you only need emails.
You're on Lusha's free plan (70 credits/month) and need both email and phone for each prospect. How many complete contacts can you reveal?
Correct! Each complete contact (email + phone) costs 11 credits. With 70 free credits, you get about 6 complete contacts per month. This is the math that surprises most new Lusha users.
Email costs 1 credit, phone costs 10 credits. For both on one contact, that's 11 credits. 70 ÷ 11 = about 6 complete contacts. The 10x phone cost dramatically reduces your effective volume.
Hidden costs to watch for
- Phone credits burn 10x faster. If your sales process relies on phone calls, you'll exhaust credits much faster than email-only users. Plan your credit budget around phone reveals, not emails.
- Per-user pricing multiplies quickly. A 5-person team on Pro costs about $112/month (annual). On Premium with CRM integration, that jumps to about $262/month.
- CRM integrations require Premium. Salesforce and HubSpot integration is locked behind the Premium plan (~$52.45/user/mo annual). This is a significant upsell if your workflow depends on CRM sync.
- Renewal price increases. Multiple users report 8-15% price increases on renewal. Negotiate early or set calendar reminders before auto-renewal.
- No outreach included. Lusha finds contacts but doesn't email them. Budget for a separate outreach tool on top of Lusha's cost.
Is Lusha worth the price?
Lusha is worth it if you:
- Are an individual rep who needs quick phone numbers from LinkedIn
- Want an affordable starting price for email-focused prospecting
- Need a generous free plan to evaluate before committing
- Prospect at low-to-moderate volume where per-user pricing is manageable
Lusha is probably not worth it if you:
- Do heavy phone prospecting (10 credits per phone burns through credits fast)
- Have a large team (per-user pricing makes it expensive at scale)
- Need CRM integration without paying for Premium
- Want outreach automation built in (Lusha doesn't send emails)
- Are sensitive to renewal price increases
Cheaper alternatives
| Tool | Starting Price | Best For |
|---|---|---|
| Hunter.io | Free / $34/mo | Email finding with basic campaigns |
| UpLead | $74/mo (annual) | High accuracy with 50+ filters and real-time verification |
| MentionAgent | $99/mo | Fully automated outreach with no credits or per-user pricing |
For a full comparison, see our best Lusha alternatives.
Your 3-person team needs Lusha with CRM integration and phone data. What's your approximate monthly cost on annual billing?
Right! CRM integration requires Premium at $52.45/user/month. For 3 users: 3 × $52.45 = ~$157/month. And that doesn't include outreach tools. MentionAgent covers everything for a flat $99/month.
Lusha prices per user, and CRM integration requires Premium ($52.45/user/month annual). Each team member needs their own seat. 3 users = ~$157/month, plus you still need a separate outreach tool.
Outreach without credit math
MentionAgent finds prospects, looks up contacts, writes personalized emails, and follows up, all for a flat $99/mo. No credits, no per-user pricing, no CRM upsells.
Start Getting Mentioned For $99/moFrequently asked questions
How much does Lusha cost?
Free plan: 70 credits/month. Pro: about $22.45/user/month (annual) or $39/user/month (monthly). Premium: about $52.45/user/month (annual) or $70/user/month (monthly). Scale: custom pricing.
Does Lusha have a free plan?
Yes. The free plan includes 70 credits/month, Chrome extension access, and basic prospecting features. Emails cost 1 credit, phone numbers cost 10 credits.
Is Lusha worth the price?
For individual reps doing email-focused prospecting at low volume, yes. For teams needing phone data, CRM integration, or outreach automation, the costs add up fast and alternatives may be better value.
What is cheaper than Lusha?
How much do Lusha phone credits cost?
Phone reveals cost 10 credits each. Email reveals cost 1 credit. This means a single phone number costs the same as 10 email reveals within Lusha's credit system.
Do Lusha credits roll over?
On monthly plans, credits can roll over up to a limit. On annual plans, unused credits typically reset at the end of the billing cycle. Check your specific plan terms.
Does Lusha increase prices on renewal?
Multiple users report renewal increases of 8-15%. Set calendar reminders before auto-renewal and negotiate your pricing in advance.