Lusha Review 2026: Features, Pricing & Honest Verdict
Lusha is a B2B contact data platform with 300M+ business profiles and a Chrome extension for LinkedIn. Affordable per-user pricing and a generous free plan, but phone reveals burn credits fast and there's no outreach automation.
The main limitations: phone numbers cost 10 credits each, CRM integrations are locked behind the Premium plan, and renewal increases of 8-15% are common.
What is Lusha?
Lusha is a B2B contact data platform that lets you find email addresses and phone numbers for business professionals. Its Chrome extension works on LinkedIn and company websites, revealing contact details with one click.
Lusha has a database of 300M+ business profiles and is used by sales teams, recruiters, and marketers for prospecting. It has a 4.3/5 rating on G2 from 1,400+ reviews, with users praising its ease of use and phone number accuracy.
Key features
- Chrome extension: Reveals emails and phone numbers directly on LinkedIn profiles and company websites. Takes minutes to set up.
- 300M+ business profiles: Large database covering contacts across industries, with filters for job title, company size, industry, and location.
- Direct dial phone numbers: One of Lusha's key strengths. Users report phone accuracy around 90% for direct dials.
- Buyer intent data: Available on higher plans. Shows which companies are actively researching topics related to your product.
- Bulk enrichment: Upload CSV files to enrich contact lists with emails and phone numbers in bulk.
- CRM integrations: Salesforce, HubSpot, and other CRM integrations (locked behind Premium and Scale plans).
Pricing overview
Lusha offers a free plan with 70 credits/month and three paid tiers. Pro costs about $22.45/user/month (annual billing), Premium costs about $52.45/user/month (annual), and Scale has custom pricing. All plans are priced per user.
The credit system is important to understand: email reveals cost 1 credit, but phone number reveals cost 10 credits. So on the free plan, you get either 70 emails or 7 phone numbers per month.
For a complete breakdown, see our Lusha pricing guide.
Lusha's free plan gives you 70 credits per month. Phone reveals cost 10 credits each. How many phone numbers can you reveal for free?
Correct! At 10 credits per phone reveal, 70 credits gives you just 7 phone numbers. If you mix emails (1 credit each) and phones, you'll burn through credits even faster.
Phone numbers cost 10 credits each on Lusha. So 70 free credits = 7 phone reveals maximum. Emails cost 1 credit each. This asymmetry catches many users off guard.
Pros
- Easy to use. The Chrome extension works in seconds. Multiple reviewers highlight that Lusha takes minutes to set up with no onboarding calls needed.
- Strong phone data. Users report phone number accuracy around 90% for direct dials. Contact rates of 40-50% for decision-makers are commonly cited.
- Generous free plan. 70 credits/month is one of the more generous free tiers among contact data tools. Enough to evaluate the product properly.
- Affordable entry price. Pro plan starts at about $22.45/user/month (annual), making it accessible for individual reps and small teams.
- Large database. 300M+ business profiles gives broad coverage across industries and regions.
- Fast setup. No implementation calls, no onboarding managers. Install the extension and start finding contacts immediately.
Cons
- Phone numbers burn credits fast. At 10 credits per phone reveal, your credit balance depletes quickly. A team doing phone-first prospecting can exhaust credits in days.
- Per-user pricing adds up. Each team member needs their own seat. A 5-person team on Pro costs about $112/month (annual), and each user gets their own credit pool.
- CRM integrations locked behind Premium. Salesforce and HubSpot integrations require the Premium plan ($52.45/user/mo annual), a significant upsell for teams that need CRM sync.
- Renewal increases. Multiple users report renewal price increases of 8-15%, which can be a budget surprise.
- No outreach automation. Lusha only finds contacts. It doesn't send emails, manage sequences, or handle follow-ups. You need a separate tool for outreach.
- Inconsistent data for smaller companies. Data accuracy drops for smaller companies and recently changed job titles. Some users report outdated phone numbers or bounced emails.
Who is Lusha best for?
- Individual sales reps who prospect on LinkedIn and need quick phone numbers
- Small teams with moderate prospecting volume
- Phone-first prospecting where direct dials are critical
- Teams on a budget who want to start with a free plan
Who should look elsewhere?
- High-volume phone prospectors: Credits burn at 10x for phones. Consider Kaspr for dedicated phone credits, UpLead where phone is included in the contact credit, or Cognism for human-verified European phone data (see our Cognism vs Lusha comparison).
- Teams needing outreach automation: Lusha doesn't send emails. MentionAgent ($99/mo) automates the full workflow from prospecting to follow-ups.
- Teams needing CRM integration on a budget: CRM sync requires Premium ($52.45/user/mo). Hunter.io ($34/mo) includes CRM integrations on lower plans.
- Data accuracy first: UpLead ($74/mo annual) offers real-time email verification, which Lusha doesn't.
Alternatives worth considering
| Tool | Starting Price | Best For |
|---|---|---|
| Hunter.io | Free / $34/mo | Email finding with basic campaigns |
| UpLead | $74/mo (annual) | High accuracy with real-time verification |
| Lead411 | ~$75/mo (annual) | Intent data + flat-rate pricing |
| MentionAgent | $99/mo | Fully automated outreach with no credits |
For a full comparison, see our best Lusha alternatives.
Your team of 3 needs Lusha with CRM integration. What's the real monthly cost?
Correct! CRM integrations require the Premium plan at $52.45/user/month (annual). For 3 users, that's about $157/month. MentionAgent covers everything for a flat $99/month with no per-user pricing.
Lusha's CRM integrations (Salesforce, HubSpot) are locked behind the Premium plan at $52.45/user/month. Per-user pricing means each team member pays separately. 3 users = ~$157/month.
You like Lusha's ease of use but need to send outreach emails too. What's the best option?
Correct! Lusha doesn't include outreach on any plan, including Scale. MentionAgent ($99/mo) combines prospect finding, email writing, and follow-ups in one tool.
No Lusha plan includes outreach automation. MentionAgent ($99/mo) handles the entire workflow from prospecting to follow-ups, eliminating the need for multiple tools.
Find contacts and send outreach in one tool
MentionAgent automates prospect finding, contact lookup, personalized email writing, and follow-ups. No credits, no per-user pricing, no separate tools needed.
Start Getting Mentioned For $99/moFrequently asked questions
Is Lusha legit?
Yes. Lusha is an established B2B contact data platform with a 4.3/5 rating on G2 from 1,400+ reviews. It has a database of 300M+ business profiles and is widely used by sales teams.
What is Lusha best for?
Lusha is best for individual sales reps and small teams who need quick access to phone numbers and emails from LinkedIn. It's especially strong for phone-first prospecting.
What are the downsides of Lusha?
Phone numbers cost 10 credits each, per-user pricing adds up for teams, CRM locked behind Premium, renewal increases of 8-15%, no outreach automation, and inconsistent data for smaller companies.
Is there a better alternative to Lusha?
How accurate is Lusha's data?
Phone number accuracy is generally around 90% for direct dials. Email accuracy varies. Data is stronger for larger companies and weaker for smaller companies or recently changed roles.
Does Lusha have a free plan?
Yes. Lusha offers a free plan with 70 credits/month. Email reveals cost 1 credit, phone reveals cost 10 credits. That's either 70 emails or 7 phone numbers per month.
Does Lusha include outreach tools?
No. Lusha only finds and reveals contact data. It doesn't send emails, manage campaigns, or automate follow-ups. You need a separate tool for outreach.