Moz Pro Pricing in 2026: Plans, Costs & Is It Worth It?
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Moz Pro starts at ~$99/mo (Standard) and tops out at ~$599/mo (Premium). Every plan includes a 30-day free trial. Annual billing is ~20% off.
Standard ~$99 · Medium ~$179 · Large ~$299 · Premium ~$599 (per month).
Moz Pro pricing plans
| Plan | Monthly Price | Annual Price | Users | Key Limits |
|---|---|---|---|---|
| Standard | ~$99/mo | ~$79/mo (billed yearly) | 1 | 3 campaigns, 300 tracked keywords, 100k pages crawled |
| Medium | ~$179/mo | ~$143/mo (billed yearly) | 1 | 10 campaigns, 1,500 tracked keywords, 500k pages |
| Large | ~$299/mo | ~$239/mo (billed yearly) | 3 | 25 campaigns, 3,000 tracked keywords, 1.25M pages |
| Premium | ~$599/mo | ~$479/mo (billed yearly) | 5 | 50 campaigns, 4,500 tracked keywords, 2M pages |
Prices are approximate and based on publicly listed pricing. Visit moz.com/pricing for current numbers.
What's included on Standard
- Keyword Explorer: keyword research with Priority score and SERP features
- Link Explorer: backlink analysis with Domain Authority, Page Authority, and Spam Score
- Site Crawl: automated technical SEO audit on a weekly cadence
- Rank Tracking: daily position tracking on a fixed keyword count
- On-Page Grader: page-level recommendations against a target keyword
- 3 campaigns / 300 tracked keywords / 100k crawled pages
- 1 user seat included; extra seats are charged per month
What you get on Medium and Large
Medium adds bigger limits across the board: more campaigns, more tracked keywords, and more pages crawled per cycle. Large adds three user seats, larger crawl budgets, and weekly Site Crawl reports for agency workloads. Most agencies running multiple client sites land on Large because the per-seat math beats Medium plus added users.
What's different on Premium
Premium includes five user seats, the highest tracked-keyword count, and the largest crawl allowance. It's mostly used by in-house enterprise teams or agencies running many client campaigns at once.
Free Moz tools (no subscription)
- MozBar: free Chrome extension showing DA, PA, and link counts on any SERP
- Free Domain Authority Checker: public tool for one-off DA lookups
- Link Explorer (limited): a small number of free queries with a free Moz Community account
- Keyword Explorer (limited): a few free searches per month
- MozBar metrics on the Moz Community page
The free tools are enough for a quick one-off lookup. Anything recurring (weekly tracking, campaigns, audits) needs Moz Pro.
Costs to watch for
- Per-seat costs. Standard and Medium include one user. If you have a 2-3 person team, jumping to Large is often cheaper than Medium plus added seats.
- Campaign caps. Standard's 3 campaigns fill up fast for agencies. Medium gets you 10. Large is the practical agency entry point.
- Tracked keyword limits. Standard at 300 keywords runs out within one or two client sites. Medium at 1,500 covers small agencies; Large at 3,000 covers most.
- Annual billing lock-in. Annual saves about 20%, but mid-year switches forfeit unused months.
- Trial auto-charge. The 30-day free trial requires a card and auto-converts to a paid Standard subscription if you don't cancel.
You're a 3-person agency running SEO for 12 client sites. Which Moz Pro plan fits without paying for extra seats or hitting the campaign cap?
Right. Large includes 3 users and 25 campaigns, which fits a 3-person agency running 12 clients without per-seat charges or hitting the campaign cap.
Standard caps at 3 campaigns and 1 user; Medium at 10 campaigns and 1 user. With 12 client sites and 3 people, only Large at ~$299/month covers the volume cleanly.
You only need a one-off Domain Authority check before pitching a guest post. What's the right path?
Right. Moz publishes a free DA Checker that handles one-off lookups without a subscription. MozBar (Chrome) is also free for in-SERP DA values.
For a single DA lookup, the free Moz Domain Authority Checker covers the job. Save Moz Pro for ongoing tracking and Site Crawl work.
Is Moz Pro worth the price?
Moz Pro is worth it if you:
- Already key your reports to Domain Authority and Page Authority
- Want a familiar, friendly UI for entry-level SEO work
- Run weekly Site Crawl audits on a fixed set of client sites
- Need basic backlink, keyword, and rank-tracking tools in one place
Moz Pro is probably not worth it if you:
- Need the deepest backlink index (use Ahrefs or Majestic)
- Want PPC, social, and content marketing tools too (use SEMrush)
- Mainly check SEO occasionally (use Mangools or Ubersuggest)
- Mostly track brand mentions and chase unlinked references (use MentionAgent)
Cheaper alternatives
| Tool | Starting Price | Best For |
|---|---|---|
| Mangools | ~$30/mo | Friendly UI for solo SEOs |
| Ubersuggest | ~$29/mo | Beginners, occasional checks |
| Majestic | ~$50/mo | Pure backlink analysis |
| Ahrefs | ~$29/mo (Starter) | Largest backlink index |
| MentionAgent | $99/mo (flat) | Brand monitoring + outreach |
For a full comparison, see our best Moz Pro alternatives.
You use Moz mainly to find new sites mentioning your brand and email each one for a backlink. What tool combines both jobs?
Right. Moz Pro shows new linking domains but doesn't email anyone. MentionAgent finds the mention, looks up the contact, writes personalized outreach, and follows up, all for $99/month flat.
Moz and SEMrush both surface new mentions but stop there. MentionAgent ($99/mo) closes the loop from mention to placed link.
Use Moz mostly for unlinked-mention chasing?
MentionAgent finds new brand and keyword mentions and runs personalized outreach automatically. The mention-to-link workflow Moz leaves to you, $99/mo flat.
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Frequently asked questions
How much does Moz Pro cost?
Moz Pro paid plans start at ~$99/month (Standard) and go up to ~$599/month (Premium). Annual billing is roughly 20% cheaper. Every plan includes a 30-day free trial.
Does Moz Pro have a free plan?
No permanent free plan, but Moz offers a 30-day free trial on every paid tier. MozBar, the Domain Authority Checker, and limited Link Explorer queries are available without an account.
What is cheaper than Moz Pro?
Mangools (~$30/month) and Ubersuggest (~$29/month) are far cheaper. Majestic Lite is ~$50/month for backlink data only. For brand mention monitoring with built-in outreach, MentionAgent is $99/month flat.
Is Moz Pro worth it in 2026?
Does Moz Pro charge per user?
Standard and Medium include one user. Large includes three users. Premium includes five users. Adding seats above the included count is charged per seat per month.
Does Moz Pro bill monthly or annually?
Both. Annual billing is offered at roughly a 20% discount vs paying month to month. Monthly plans cancel at the next cycle; annual plans run to the end of the prepaid year.
What is included in the Moz Pro free trial?
The 30-day free trial unlocks the full Standard plan: Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking, and the On-Page Grader. A credit card is required and you can cancel before day 30 to avoid being charged.
Can I downgrade my Moz Pro plan later?
Yes. Downgrades take effect at the next billing cycle. On annual plans you typically cannot get a refund for the unused months at the higher tier, so time downgrades close to renewal.
How do I cancel Moz Pro?
Log in to your Moz account, open Account & Billing, and select Cancel Subscription. Monthly plans stop at the end of the current cycle. Annual plans run to the end of the prepaid year. You keep access until the period ends.
Will I keep access to my campaigns if I cancel?
You keep access through the end of your paid period. After that, paid-tier features (Site Crawl, Rank Tracking, full Keyword Explorer) stop working. Export anything you want to keep before the period ends.
Can I switch from monthly to annual billing mid-subscription?
Yes. Switching to annual usually applies a prorated credit and saves roughly 20% compared with paying monthly. The change takes effect at the next billing cycle.