ConvertKit Pricing in 2026 (Now Kit): Plans, Costs & Free Tier
ConvertKit pricing in 10 seconds
Free up to 10,000 subscribers. Creator from ~$15/mo (300 subs). Creator Pro from ~$29/mo (300 subs). Both paid plans scale with subscriber count. Now branded as Kit.
ConvertKit rebranded to Kit in 2024 and expanded its free Newsletter plan to 10,000 subscribers. Two paid tiers (Creator and Creator Pro) scale by subscriber count.
ConvertKit (Kit) pricing plans
| Plan | Price (300 subscribers) | Key Features |
|---|---|---|
| Newsletter (Free) | $0 | Up to 10,000 subscribers, unlimited broadcasts, landing pages, forms, audience tagging, basic email support |
| Creator | ~$15/mo | Visual automations, free migrations, integrations (Shopify, WooCommerce, etc.), live chat support |
| Creator Pro | ~$29/mo | Newsletter referral system, advanced reporting, subscriber scoring, Facebook custom audiences, priority support |
Prices are approximate and scale with subscriber count. Visit kit.com/pricing for the latest numbers.
How pricing scales with subscribers
Your monthly cost increases as your list grows. Approximate Creator and Creator Pro pricing at common tiers:
| Subscribers | Creator | Creator Pro |
|---|---|---|
| 300 | ~$15/mo | ~$29/mo |
| 1,000 | ~$29/mo | ~$59/mo |
| 5,000 | ~$79/mo | ~$111/mo |
| 10,000 | ~$119/mo | ~$167/mo |
| 25,000 | ~$199/mo | ~$279/mo |
Pricing tiers shift in steps (300, 1,000, 3,000, 5,000, 10,000, etc.). The exact tier prices change occasionally, so always confirm at kit.com.
What's included in the free Newsletter plan
- Up to 10,000 subscribers with no email send limits
- Unlimited broadcasts and one-time newsletter sends
- Unlimited landing pages and forms for lead capture
- Audience tagging and segmentation with basic filters
- Creator Network recommendations for cross-promotion with other Kit creators
- Sell digital products and subscriptions directly through Kit Commerce (transaction fees apply)
- Email support via the help desk
What you get on Creator plans
- Visual automations: Build sequences with conditional logic, triggers, and rules
- Free migrations: Kit will move your list from another platform at no charge
- Integrations: Native connections to Shopify, WooCommerce, Teachable, Patreon, Zapier, and 100+ others
- Live chat support instead of email-only
- Creator Pro adds: newsletter referral system, advanced reporting, subscriber scoring, and Facebook custom audiences
Costs to watch for
- Subscriber-based scaling. Costs jump at each tier boundary (300, 1,000, 3,000, etc.). Crossing into a new tier with even one extra subscriber moves you to the next price point.
- Commerce transaction fees. Selling digital products through Kit Commerce includes a payment processing fee plus Kit's platform fee. Confirm current rates before pricing your products.
- Cold subscribers count. Inactive and unengaged subscribers count toward your total until you remove them. Prune your list to avoid paying for dead weight.
- Creator vs Creator Pro gap. Many of the most-marketed features (referral system, subscriber scoring) only appear on Creator Pro, roughly double the Creator price at most tiers.
- No cold email support. Kit is for opted-in subscribers only. Importing scraped or purchased lists violates its terms. For cold email outreach, you need a different tool.
You have a 5,000-subscriber newsletter and want visual automations. What's the approximate monthly cost on Kit?
Correct. Creator starts at ~$15/month for 300 subscribers and scales to roughly $79/month at 5,000 subscribers. The free Newsletter plan does not include visual automations.
Visual automations require Creator or Creator Pro. At 5,000 subscribers, Creator costs around $79/month. The $15 starting price only applies at 300 subscribers.
Is ConvertKit (Kit) worth the price?
Kit is worth it if you:
- Are a creator, blogger, course maker, or independent publisher
- Want commerce features built into your email tool (sell courses, downloads, subscriptions)
- Plan to use the Creator Network for cross-promotion with other newsletters
- Need clean, distraction-free email automations without spreadsheet-style segmentation
Kit is probably not worth it if you:
- Run an e-commerce store needing abandoned cart flows and product feeds (use Mailchimp or Klaviyo)
- Manage a large list with moderate sending volume (Brevo charges by sends, not contacts)
- Need advanced multi-branch automation with deep CRM (ActiveCampaign)
- Want to send cold outreach to bloggers or journalists (Kit prohibits cold email, use MentionAgent)
Cheaper alternatives
| Tool | Starting Price | Pricing Model | Best For |
|---|---|---|---|
| MailerLite | Free / ~$10/mo | Contact-based | Budget email marketing with clean UI |
| Brevo | Free / ~$25/mo | Email volume-based | Large lists (unlimited contacts on all plans) |
| Mailchimp | Free / ~$13/mo | Contact-based | Small businesses and e-commerce |
| MentionAgent | $99/mo (flat) | Flat rate | Automated outreach to bloggers and journalists |
For a full comparison, see our best ConvertKit alternatives.
You want to email bloggers in your niche to pitch a guest post. Can you use Kit (ConvertKit) for this?
Correct. Kit is permission-based email only. For pitching bloggers and journalists, MentionAgent ($99/mo) handles prospect finding, contact lookup, personalized writing, and follow-ups.
Kit's terms prohibit cold outreach. For link building or PR outreach, you need a tool built for it. MentionAgent automates the full workflow.
Need outreach, not newsletters?
MentionAgent finds relevant blogs, looks up contacts, writes personalized pitches, and follows up. You just approve the emails. $99/mo flat, no per-subscriber pricing.
Start Getting Mentioned For $99/moFrequently asked questions
How much does ConvertKit cost?
ConvertKit (now Kit) has a free Newsletter plan up to 10,000 subscribers. The Creator plan starts at approximately $15/month for 300 subscribers, and Creator Pro starts at approximately $29/month for 300 subscribers. Both paid plans scale in price as your subscriber count grows.
Does ConvertKit have a free plan?
Yes. The free Newsletter plan supports up to 10,000 subscribers with unlimited broadcasts, landing pages, and forms. Visual automations and most native integrations require a paid Creator plan.
Is ConvertKit worth the price?
Kit is worth it for creators, course makers, and independent publishers who want commerce, automations, and the Creator Network in one tool. For general email marketing, MailerLite and Brevo are cheaper. For cold outreach, use MentionAgent.
What is cheaper than ConvertKit?
MailerLite is free up to 1,000 subscribers with paid plans from approximately $10/month. Brevo is free with 300 emails/day and charges by volume. Mailchimp starts at approximately $13/month for 500 contacts.
Did ConvertKit really change its name to Kit?
Yes. ConvertKit rebranded to Kit in 2024. Accounts, integrations, and APIs kept working. The website moved to kit.com, and the free Newsletter plan was expanded to 10,000 subscribers around the same time.
How do Kit's pricing tiers actually scale?
Pricing jumps at fixed subscriber tiers (300, 1,000, 3,000, 5,000, 10,000, and so on). Adding one subscriber that pushes you over a tier moves you to the next price point. Always check kit.com/pricing for current tier prices.
Are there transaction fees on Kit Commerce?
Yes. Selling digital products through Kit Commerce includes a payment processing fee plus Kit's own platform fee. The exact percentage and any plan-based discounts are listed in Kit's help center, so confirm current rates before pricing your products.
Can I get a refund if I cancel a paid plan?
Kit doesn't advertise pro-rated refunds for partial months on monthly plans. Annual plans are typically refundable within a short window after purchase. Check Kit's help center for the exact current policy before committing to an annual upgrade.