MailerLite Pricing in 2026: Plans, Costs & Is It Worth It?
MailerLite has a free plan for up to 1,000 subscribers and three paid plans that scale with contact count. Paid plans start at approximately $9/month. Pricing is consistently lower than Mailchimp at every tier.
MailerLite pricing plans
| Plan | Starting Price | Subscribers | Emails/Month | Key Features |
|---|---|---|---|---|
| Free | $0 | Up to 1,000 | 12,000 | Drag-and-drop editor, 1 website, 10 landing pages, email automation (limited), signup forms |
| Growing Business | ~$9/mo | Up to 500 (scales) | Unlimited | Everything free + unlimited templates, auto-resend, dynamic content, unlimited websites |
| Advanced | ~$18/mo | Up to 500 (scales) | Unlimited | Everything Growing Business + custom HTML editor, Facebook integration, multi-trigger automations, priority support |
| Enterprise | Custom | 100,000+ | Unlimited | Dedicated IP, deliverability consultation, custom SLAs, account manager |
Prices are approximate and scale with subscriber count. Check mailerlite.com/pricing for the latest numbers.
How pricing scales with subscribers
Paid plan pricing depends on the size of your subscriber list. Approximate monthly costs on the Growing Business plan:
| Subscribers | Growing Business | Advanced |
|---|---|---|
| Up to 500 | ~$9/mo | ~$18/mo |
| 1,000 | ~$15/mo | ~$28/mo |
| 2,500 | ~$25/mo | ~$42/mo |
| 5,000 | ~$39/mo | ~$67/mo |
| 10,000 | ~$73/mo | ~$115/mo |
| 25,000 | ~$145/mo | ~$199/mo |
Approximate pricing based on publicly available MailerLite tiers. Annual billing typically includes a discount.
What's included on the free plan
- 1,000 subscribers, double Mailchimp's 500 free-plan limit
- 12,000 emails per month,12x Mailchimp's 1,000 free-plan limit
- Drag-and-drop email editor, the same editor paid plans use
- 10 landing pages, enough for most small businesses
- 1 website, simple website builder included
- Basic automation, single-trigger automation workflows
- Signup forms and pop-ups, unlimited forms on free plan
- 30 days of email support, after 30 days, knowledge base only on free plan
You have 2,000 subscribers and need unlimited sending plus A/B testing. Which plan do you need?
Right! Growing Business covers 2,000 subscribers (~$25/mo), includes unlimited emails, and adds A/B testing. Free plan caps at 1,000 subscribers.
The free plan caps at 1,000 subscribers. Growing Business is the right tier for 2,000 subscribers with unlimited sending and A/B testing.
Hidden costs and limitations
- Strict account approval. New accounts are manually reviewed. Some affiliate marketers and less-established businesses get rejected during signup, costing time before you find out MailerLite won't work for you.
- Custom HTML editor is Advanced-only. If you want to code your own templates, you need the Advanced plan (~$18/mo+).
- Multi-trigger automations are Advanced-only. The Growing Business plan caps you at single-trigger workflows.
- Dedicated IP costs extra. Available on Enterprise only, priced separately.
- No cold email support. Accounts sending to non-opted-in contacts get suspended. See the MailerLite review for why this matters.
Is MailerLite worth the price?
MailerLite is worth it if you:
- Send newsletters to opted-in subscribers (bloggers, creators, small businesses)
- Want a clean interface and don't need Mailchimp's feature bloat
- Need a free plan that won't run out quickly (1,000 subs, 12,000 emails)
- Want to sell digital products directly through email
MailerLite is probably not worth it if you:
- Need cold email outreach, MailerLite prohibits it. Use Instantly ($30/mo) instead
- Need advanced automation, ActiveCampaign (~$29/mo) has deeper workflows
- Do link building outreach, MentionAgent ($99/mo) automates the full workflow
- Run affiliate-heavy campaigns, approval process is strict
MailerLite vs competitor pricing
| Tool | Free Plan | Entry Paid Plan | At 10k Subscribers |
|---|---|---|---|
| MailerLite | 1,000 subs / 12,000 emails | ~$9/mo | ~$73/mo |
| Mailchimp | 500 subs / 1,000 emails | ~$13/mo | ~$100/mo |
| GetResponse | 500 subs / limited | ~$19/mo | ~$79/mo |
| Brevo | Unlimited subs / 300 emails/day | ~$9/mo (charges by sends) | Varies by sends |
| ActiveCampaign | None | ~$29/mo | ~$174/mo |
Pricing is approximate and changes frequently. Verify on each tool's pricing page.
You're a solo blogger with 800 subscribers sending one weekly newsletter. What's the cheapest option?
Right! MailerLite's free plan covers 1,000 subscribers and 12,000 emails. One weekly send to 800 subscribers = ~3,200 emails/month, well under the limit.
MailerLite's free plan is the cheapest option, covers 1,000 subscribers and 12,000 emails/month. Mailchimp's free plan caps at 500 subscribers.
You want automated link building outreach that finds blogs, writes emails, and sends follow-ups. MailerLite can't help, which tool can?
Correct! MentionAgent automates the entire link building workflow, prospect finding, contact lookup, email writing, and follow-ups. MailerLite, Mailchimp, and ActiveCampaign all prohibit cold outreach.
MentionAgent ($99/mo) is the only option built for link building outreach. Newsletter tools like MailerLite, Mailchimp, and ActiveCampaign prohibit cold emailing.
Link building at a flat rate
MentionAgent automates prospect finding, contact lookup, email writing, and follow-ups for $99/mo. No leads to import, no templates to write, no subscriber limits.
Start Getting Mentioned For $99/moFrequently asked questions
How much does MailerLite cost?
MailerLite has a free plan for up to 1,000 subscribers. Paid plans start at approximately $9/month (Growing Business) and scale with contact count. Advanced starts around $18/month.
Does MailerLite have a free plan?
Yes. The free plan includes up to 1,000 subscribers and 12,000 emails per month, more generous than Mailchimp's 500 subscribers and 1,000 emails.
Is MailerLite cheaper than Mailchimp?
Yes, at every tier. MailerLite's free plan covers 2x the subscribers, and paid plans start about $4/month cheaper. At 10,000 subscribers, MailerLite is roughly $27/month cheaper than Mailchimp.
Does MailerLite charge per email or per subscriber?
Paid plans charge per subscriber (contact). The free plan has both a subscriber cap (1,000) and a monthly email limit (12,000). Paid plans offer unlimited emails on most tiers.
Is MailerLite cheaper on annual billing?
Yes. Annual billing saves roughly 10% over monthly. Quarterly billing has a smaller discount. Not a huge difference month to month, but noticeable over a full year.
What happens if I go over my subscriber limit?
MailerLite doesn't charge overage fees. You're prompted to upgrade to the next tier, and you can't send new campaigns until you upgrade or remove contacts. On the free plan, you literally can't add more than 1,000 subscribers without upgrading.
Can I downgrade my plan later?
Yes. Downgrade any time from your account settings. You lose the higher-tier features at the end of the current billing period, but your subscriber list and campaigns stay intact.
Do unsubscribed contacts count toward my limit?
No. MailerLite only counts active subscribers. Unsubscribed and bounced contacts don't count. This is friendlier than Mailchimp, which includes unsubscribed contacts on some plans.