Sendinblue Pricing in 2026 (Now Brevo): Plans, Costs & Free Tier
Sendinblue pricing in 10 seconds
Free: 300 emails/day, unlimited contacts. Starter: from ~$9/mo (5,000 emails). Business: from ~$18/mo with marketing automation. Pricing scales by emails sent, not contact count. Now branded as Brevo.
Sendinblue rebranded to Brevo in 2023. The pricing model is the same: unlimited contacts on every plan, costs scale by monthly email volume rather than subscriber count. That makes it cheaper than contact-based tools (Mailchimp, Kit) for large lists with moderate sending.
Sendinblue (Brevo) pricing plans
| Plan | Starting Price | Key Features |
|---|---|---|
| Free | $0 | Unlimited contacts, 300 emails/day, drag-and-drop builder, transactional email, SMS, basic CRM, Brevo branding |
| Starter | ~$9/mo (5,000 emails) | No daily sending limit, removes Brevo branding, basic reporting, email support |
| Business | ~$18/mo (5,000 emails) | Marketing automation, A/B testing, advanced statistics, multi-user access, Send Time optimization |
| BrevoPlus (Enterprise) | Custom | SSO, custom security, advanced integrations, sub-account management, dedicated support |
Prices are approximate and based on email volume. Visit brevo.com/pricing for the latest numbers.
How pricing scales with email volume
Brevo charges by emails sent per month, not by contact count. Approximate pricing at common volumes:
| Emails/month | Starter | Business |
|---|---|---|
| 5,000 | ~$9/mo | ~$18/mo |
| 20,000 | ~$25/mo | ~$65/mo |
| 40,000 | ~$39/mo | ~$95/mo |
| 100,000 | ~$69/mo | ~$165/mo |
| 500,000 | ~$249/mo | ~$649/mo |
Because contacts are unlimited, you only pay more when you send more. Storing 100,000 subscribers and sending one weekly newsletter (roughly 400,000 emails/month) costs less than storing 100,000 contacts on Mailchimp at any send volume.
What's included on the free plan
- Unlimited contacts with no subscriber cap
- 300 emails per day (about 9,000/month, with Brevo branding)
- Drag-and-drop email designer with templates
- Transactional email via SMTP and API
- SMS marketing with separate per-message credits
- Sales CRM with deal pipelines and contact management
- Live chat widget for your website
- Forms and landing pages for lead capture
What you get on paid plans
- No daily send limit: Move from 300/day to your monthly volume cap
- Remove Brevo branding from email footers
- Marketing automation (Business plan): visual workflows, conditional logic, behavior triggers
- A/B testing for subject lines and content
- Send time optimization based on recipient behavior
- Multi-user access with role permissions
- Advanced reporting: heatmaps, geography, device breakdowns
Costs to watch for
- Email volume tiers, not flat scaling. Pricing jumps at tier boundaries (5K, 20K, 40K, etc.). Going from 19,999 to 20,001 emails moves you up a tier.
- SMS is metered separately. SMS marketing uses prepaid credits priced per country. International SMS can get expensive fast.
- Marketing automation is Business-only. The Starter plan removes branding but doesn't include automation. If you need workflows, you need Business.
- WhatsApp campaigns are extra. WhatsApp Business messaging has its own per-message pricing on top of plan fees.
- No cold email support. Brevo prohibits sending to non-opted-in contacts. For cold email outreach to bloggers and journalists, use a dedicated tool.
You have 50,000 newsletter subscribers but only send one email per week (about 200,000 emails/month). On Mailchimp this would cost approximately $410/month. What does Brevo Business cost at this volume?
Correct. Brevo Business at roughly 200,000 emails/month falls in the $250-300/month range, well below Mailchimp's contact-based pricing for the same list size. The free plan only covers ~9,000 emails/month.
Brevo's email-volume pricing is the main reason it's cheaper than Mailchimp at scale. At 200,000 emails/month on Business, costs are around $250-300, much less than Mailchimp's contact-based fees.
Is Sendinblue (Brevo) worth the price?
Brevo is worth it if you:
- Have a large contact list with moderate sending (best price-to-list ratio in the category)
- Need transactional email and marketing in one tool
- Use SMS or WhatsApp marketing alongside email
- Want a free CRM bundled with email marketing
- Send from multiple regions (reliable EU and US sending infrastructure)
Brevo is probably not worth it if you:
- Run a small list with very high send frequency (you'd hit volume tiers fast)
- Need creator-focused features and commerce (use Kit)
- Want the deepest e-commerce automation (use Klaviyo or Mailchimp)
- Need cold outreach support (Brevo prohibits it, use MentionAgent)
Cheaper alternatives
| Tool | Starting Price | Pricing Model | Best For |
|---|---|---|---|
| MailerLite | Free / ~$10/mo | Contact-based | Small lists with high sending volume |
| Mailchimp | Free / ~$13/mo | Contact-based | Small lists with e-commerce features |
| Kit (ConvertKit) | Free / ~$15/mo | Subscriber-based | Creators with up to 10K subscribers |
| MentionAgent | $99/mo (flat) | Flat rate | Automated outreach (not marketing) |
For a full comparison, see our best Sendinblue (Brevo) alternatives. If you specifically want unlimited monthly sends instead of volume-based pricing, Moosend pricing includes that on every paid plan.
You need to reach out to bloggers for link building, not send marketing emails. Can you use Brevo for cold outreach?
Correct. Brevo is for permission-based email only. For link building outreach, MentionAgent ($99/mo) handles prospect finding, contact lookup, personalized writing, and follow-ups.
Brevo prohibits unsolicited emails on every plan. Importing scraped contacts can result in account suspension. For cold outreach, you need a dedicated tool like MentionAgent.
Need outreach, not newsletters?
MentionAgent finds relevant blogs, looks up contacts, writes personalized pitches, and follows up. You just approve the emails. $99/mo flat, no per-contact or per-email pricing.
Start Getting Mentioned For $99/moFrequently asked questions
How much does Sendinblue cost?
Sendinblue (now Brevo) has a free plan with 300 emails/day and unlimited contacts. The Starter plan starts at approximately $9/month for 5,000 emails, the Business plan at approximately $18/month for 5,000 emails, and pricing scales with monthly email volume.
Does Sendinblue have a free plan?
Yes. The free plan includes unlimited contacts, 300 emails per day, drag-and-drop builder, transactional email, SMS, and a basic CRM. Brevo branding appears on emails until you upgrade.
Is Sendinblue cheaper than Mailchimp?
For large lists with moderate sending, yes. Brevo charges by email volume with unlimited contacts, while Mailchimp charges by contact count. At 25,000+ contacts, Brevo is typically significantly cheaper.
What is cheaper than Sendinblue?
MailerLite is cheaper for small lists with high sending volume (free up to 1,000 subscribers, paid from approximately $10/month). For pure transactional email at very high volume, dedicated services like Postmark or SendGrid can be cheaper.
Did Sendinblue really change its name to Brevo?
Yes. Sendinblue rebranded to Brevo in 2023. The product, accounts, integrations, and APIs stayed the same. The website moved from sendinblue.com to brevo.com.
Does Brevo charge for SMS separately?
Yes. SMS marketing uses prepaid credits priced per destination country, billed separately from your monthly email plan. International SMS can get expensive fast, so check current per-country rates on brevo.com before launching campaigns.
Are transactional emails counted in my plan limit?
Yes. Brevo counts both marketing and transactional emails toward your monthly send total on the same plan. Some teams that send a high volume of transactional email use dedicated services like Postmark to keep transactional separate from marketing.
Can I cancel Brevo anytime?
Monthly plans can be downgraded or canceled at any time and access continues until the end of the billing period. Annual plans have specific refund windows listed in Brevo's terms. Check brevo.com for the exact current cancellation and refund policy.