Constant Contact Pricing in 2026: Plans, Costs & Is It Worth It?
Three paid tiers starting at ~$12/month. A 60-day free trial, no permanent free plan. All plans scale in price with contact count.
What you'll actually pay
- 500 contacts, basic sending: ~$12/mo (Lite)
- 2,500 contacts + automation: ~$55/mo (Standard)
- 10,000 contacts + automation: ~$150/mo (Standard)
- 50,000 contacts + automation: ~$410/mo (Standard)
Constant Contact pricing plans
| Plan | Price (500 contacts) | Key Features |
|---|---|---|
| Lite | ~$12/mo | 1 user, 1 inbox, basic email templates, list-building tools, AI-generated content, customer support |
| Standard | ~$35/mo | 3 users, pre-built automation templates, contact segmentation, resend to non-openers, A/B subject testing |
| Premium | ~$80/mo | Unlimited users, custom automation, dynamic content, SEO recommendations, advanced reporting, revenue reporting |
Prices are approximate and based on publicly available information. Visit constantcontact.com/pricing for current numbers.
How pricing scales with contacts
Like most email marketing platforms, your monthly cost increases as your contact list grows:
| Contacts | Lite | Standard | Premium |
|---|---|---|---|
| 500 | ~$12/mo | ~$35/mo | ~$80/mo |
| 2,500 | ~$35/mo | ~$55/mo | ~$110/mo |
| 10,000 | ~$80/mo | ~$150/mo | ~$200/mo |
| 25,000 | ~$175/mo | ~$275/mo | ~$350/mo |
| 50,000 | ~$310/mo | ~$410/mo | ~$500/mo |
Costs can multiply as your list grows, even if email volume stays the same. Brevo charges by emails sent instead of contacts, which is often cheaper at scale. See how it compares in our Mailchimp alternatives roundup and MailerLite alternatives guide.
What's included in all paid plans
- Email editor with drag-and-drop and hundreds of templates
- List-building tools: signup forms, landing pages, and pop-ups
- Contact management with basic segmentation
- Social media posting to Facebook, Instagram, and LinkedIn
- Event management tools for invitations, RSVPs, and ticket sales
- Basic reporting: opens, clicks, and subscriber growth
- Phone, chat, and email support
Costs to watch for
- Contact-based scaling. Your bill grows automatically as your list grows. Moving from 500 to 10,000 contacts on Lite roughly 7x your monthly cost.
- No free plan. After the 60-day trial ends, you must pay to continue. MailerLite and Mailchimp both offer permanent free tiers for small lists.
- Automation requires Standard. The Lite plan has very basic email-sending only. For meaningful workflows (welcome series, behavior-based triggers), you need Standard at minimum.
- Pay for unsubscribed contacts. Like most platforms, Constant Contact can count inactive and unsubscribed contacts toward your limit unless you actively clean your list.
- Premium jump is steep. Moving from Standard to Premium more than doubles your cost at lower contact tiers. The main additions are custom automation, dynamic content, and revenue reporting.
- SMS is extra. SMS marketing is sold as an add-on, not included in the base plans.
Your small business has 2,500 subscribers and you want basic automation. What's the approximate monthly cost on Constant Contact?
Correct! Standard starts at ~$35/month for 500 contacts, but scales to approximately $55/month at 2,500 contacts. Automation features require Standard at minimum.
Constant Contact's pricing scales with contacts. Lite has no automation, and Standard at 2,500 contacts costs approximately $55/month, not the starting $35/month.
Is Constant Contact worth the price?
Constant Contact is worth it if you:
- Run events and need built-in invitations, RSVPs, and ticketing
- Have a small, stable list where contact-based pricing stays reasonable
- Prefer phone support over self-service (included on all paid plans)
- Are a small business or nonprofit that values familiarity and brand recognition
Constant Contact is probably not worth it if you:
- Need a free plan (there isn't one after the 60-day trial)
- Have a large contact list where costs scale past your budget
- Need advanced marketing automation (ActiveCampaign pricing is more capable at similar spend)
- Want to send cold outreach emails (Constant Contact prohibits this)
Cheaper alternatives
| Tool | Starting Price | Pricing Model | Best For |
|---|---|---|---|
| MailerLite | Free / ~$10/mo | Contact-based | Budget email marketing with clean UI |
| Brevo | Free / ~$25/mo | Email volume-based | Large lists (unlimited contacts on all plans) |
| Mailchimp | Free / ~$13/mo | Contact-based | All-in-one marketing with integrations |
| MentionAgent | $99/mo (flat) | Flat rate | Automated outreach (not marketing) |
For a full comparison, see our best Constant Contact alternatives.
You have 50,000 newsletter subscribers and want to reduce your email marketing costs. Which pricing model saves the most?
Correct! Brevo charges based on emails sent, not contacts stored. If you have a large list but moderate sending volume, Brevo is significantly cheaper than Constant Contact's contact-based pricing.
Constant Contact charges based on contacts, so 50,000 subscribers means high costs regardless of how many emails you send. Brevo charges by email volume with unlimited contacts, which is often cheaper at scale.
You need to reach out to bloggers for link building, not send marketing emails. What should you use instead of Constant Contact?
Correct! Constant Contact is for marketing to opted-in subscribers. MentionAgent is built for outreach, it finds relevant blogs, looks up contacts, writes personalized pitches, and follows up automatically.
Constant Contact prohibits cold outreach. For link building, you need a tool designed for outreach, not marketing. MentionAgent ($99/mo) automates the entire process.
Need outreach, not newsletters?
MentionAgent automates prospect finding, contact lookup, personalized email writing, and follow-ups for $99/mo. No contact-based pricing, no overage charges.
Start Getting Mentioned For $99/moFrequently asked questions
How much does Constant Contact cost?
Constant Contact has three plans: Lite at ~$12/month, Standard at ~$35/month, and Premium at ~$80/month (all at 500 contacts). All plans scale up in price as your contact list grows.
Does Constant Contact have a free plan?
No. Constant Contact offers a 60-day free trial (US only, no credit card required) but does not have a permanent free plan. For a forever-free tier, consider MailerLite, Mailchimp, Brevo, or Kit.
Is Constant Contact expensive?
It depends on your list size. For small lists (under 2,500 contacts), pricing is competitive. At 10,000 contacts, Standard costs approximately $150/month. Alternatives like MailerLite and Brevo are typically cheaper at scale.
What is cheaper than Constant Contact?
MailerLite is free up to 1,000 subscribers with paid plans from approximately $10/month. Brevo charges by email volume (not contacts) and starts at approximately $25/month. Mailchimp's entry price is similar but includes a permanent free plan.
Does Constant Contact charge per email or per contact?
Per contact. Your monthly price is set by the size of your contact list, not by how many emails you send. Contacts include both active subscribers and people you've stored but not emailed, so archiving unused contacts can lower your bill.
Does Constant Contact have a nonprofit discount?
Yes. Constant Contact offers discounted pricing for verified nonprofits on prepaid annual plans. You'll need to provide nonprofit documentation during signup to qualify.
What happens when the 60-day trial ends?
Your account remains, but sending stops until you pick a paid plan. Your contacts, templates, and settings stay intact, so you can resume once you subscribe. No permanent free plan is offered after the trial.
How do I lower my Constant Contact bill?
Three levers: archive or delete inactive contacts to drop below a pricing threshold, prepay annually for a discount, and downgrade to Lite if you don't need automation. For large lists, switching to Brevo (which charges by sends, not contacts) is often cheaper.