White Label Link Building
White label link building means a provider builds links for your client and your agency delivers them under its own brand. Published per-link prices on 18 October 2026 ran from $60 (Rhino Rank) to $517 (FATJOE's DR 60+ tier).
Resale markup: Outreach Monks says most of its agency partners resell at 1.8 to 2.5 times its wholesale price. The margin
Run it yourself: MentionAgent, $99 a month per extra client site, no per-link fee, no links guaranteed. How
90% of DR 50 to 59 sites that named a price in reply to MentionAgent outreach asked less than FATJOE's $381 and The HOTH's $405 prices for a DR 50+ link.
DR 60 to 70: 88% asked less than FATJOE's $517 DR 60+ rate. Details
How white label link building works
You sell link building to a client. A provider does the outreach or the placement, and you send the client a report under your own brand. The label covers two arrangements:
| Reseller model | Run-it-yourself model | |
|---|---|---|
| What you buy | Links, priced per link | Software that runs the outreach |
| Who picks the sites | The provider | You, per client |
| Where your margin comes from | Markup on each link | Retainer minus a monthly software cost |
| What a busy month costs | More, per link | The same |
What white label providers charge
From each provider's own page on 18 October 2026 (FATJOE's read in a browser with its USD toggle on).
| Provider | Published price | For agencies |
|---|---|---|
| Rhino Rank | From $60 a curated link, from $75 a guest post | First order refundable for any reason, up to $550. |
| Outreach Monks | Blogger outreach "From $99" (one block on the same page says "From $79") | Unbranded Google Sheet reports, no minimum, 6-month replacement guarantee. |
| FATJOE | Blogger outreach: $82 (DR 10+), $109 (DR 20+), $136 (DR 30+), $245 (DR 40+), $381 (DR 50+), $517 (DR 60+) | Unbranded CSV report "for white labeling", lifetime link guarantee. |
| The HOTH | Link Outreach: $150 (DA or DR 20+), $225 (30+), $345 (40+), $405 (50+) | "Easy-to-share reports for your clients". |
| LinkBuilder.io | $2,999 a month for 8 links, up to $19,999 a month for 53+ | Managed monthly campaign. |
| MentionAgent | $99 a month per extra client site | Software you run per client; no links guaranteed. |
For more vendors priced per link, see link building packages.
The margin per client
An example: a client pays you $1,500 a month and you promise four links a month at DR 30 or higher. What is left after paying for delivery:
| Delivery | Cost for 4 links | Left from $1,500 | If the client asks for 8 |
|---|---|---|---|
| FATJOE DR 30+ at $136 | $544 | $956 | $1,088 cost, $412 left |
| The HOTH DR 30+ at $225 | $900 | $600 | $1,800 cost, $300 lost |
| MentionAgent extra client site | $99 | $1,401, minus your review time | $99, minus more review time |
The last row is not like for like: a provider sells a finished link, while software sends pitches and publishers decide. Outreach Monks puts the usual reseller markup in writing:
What publishers ask when you go direct
MentionAgent pitches bloggers for an editorial mention, and some reply with a price. Sites at Ahrefs DR 50 to 70 that named a one-off dollar price, 4 June to 18 October 2026, against the rates above:
| Sites at | Asked less than | Share |
|---|---|---|
| DR 50 to 59 | FATJOE DR 50+ ($381) | 90% |
| DR 50 to 59 | The HOTH DR 50+ ($405) | 90% |
| DR 60 to 70 | FATJOE DR 60+ ($517) | 88% |
A provider's price also covers finding the site, the writing and a replacement guarantee, which a publisher's ask may not. The gap is that work, which you take on if you go direct.
Method: MentionAgent production records, link-building workspaces only. Each domain counts once at the lowest one-off dofollow US-dollar price in its first priced reply, read by hand; recurring placements and non-dollar quotes are left out.
Running client outreach yourself, under your brand
In MentionAgent every client is its own site in your account:
- Its own sending domain and inbox. MentionAgent registers a domain per client and warms a Gmail inbox on it, so no client's own domain sends a cold email.
- Its own pitch and keywords, from the agent reading that client's site.
- Your review, or auto-send. Drafts wait for approval by default; auto-send can be switched on once the inbox has started warming up. Publisher replies are never answered automatically.
- Every client from one chat, by connecting Claude or Cursor over MCP.
- No client login. You report from your own stack; MentionAgent checks each promised link went live, re-checks live links nightly, and exports a client's prospects and threads on request.
Each inbox sends up to 40 first-touch emails a day once warmed up, starting at 5 a day. Nobody guarantees the links, and there is no done-for-you service. The workflow is on the outsource link building page.
Checks before you resell a provider
- Ask for a redacted outreach thread from a past placement.
- Ask how links are marked. Google's spam policies list "Exchanging money for links, or posts that contain links" as link spam unless qualified with
nofolloworsponsored, and the risk lands on your client's domain. - Read a sample report: unbranded, with the live URL, anchor and follow status per link.
- Read the replacement terms (Outreach Monks 6 months, FATJOE lifetime). That is the most you can promise a client.
Buying the sending work instead is covered in white label outreach, reselling guest posts in white label guest posting.
Run each client's outreach yourself
One site per client, each with its own sending domain and inbox. $99 a month per extra client, no per-link fees. Start free and see drafts for your first client before you pay.
Find blogs for your first clientFrequently asked questions
What is white label link building?
A provider builds links for your client and your agency delivers them under its own brand, with an unbranded report.
How much does white label link building cost?
On 18 October 2026: Rhino Rank from $60 a link, Outreach Monks from $79 to $99, FATJOE $82 to $517 and The HOTH $150 to $405 by DR tier. Running the outreach yourself on MentionAgent is $99 a month per extra client site.
What is a link building reseller?
An agency that buys links at a wholesale price and sells them to clients under its own name. Outreach Monks says most of its agency partners resell at 1.8 to 2.5 times wholesale.
Is white label link building safe for the client's site?
It depends on the links. Google's spam policies count paid links as link spam unless marked rel="sponsored" or rel="nofollow", and that risk sits on the client's domain.