White Label Outreach
White label outreach is outreach done by one company and sold under another company's brand. The phrase covers two products that behave nothing alike: a done-for-you sending team, and software you rebrand.
The done-for-you half publishes no prices. We checked every vendor on page one. One routes pricing to a dashboard login; a roundup of five providers listed a price for none of them.
The software half does. Closely publishes $999/mo for unlimited seats.
The publishers at the far end will quote you a number. 19.6% of classified replies to our own outreach were a price, not a yes or a no. We publish 42 of those quotes below.
Different from white label link building. That is buying finished placements. This is buying the sending motion.
From our own outreach, 7 March to 26 August 2026, across 25 workspaces: 9,343 emails delivered, 331 bounced, a 3.4% bounce rate (145 hard, 186 soft).
1,735 threads received a reply, carrying 3,315 inbound messages. 975 of those threads have a classified reply type.
191 of 975 (19.6%) were a counter-offer or a paid offer. Only 23 (2.4%) confirmed a link. 140 (14.4%) declined outright, and 182 were spam or off-topic.
42 conversations captured a verbatim price quote from the publisher. Those are reproduced further down.
Sends are deduplicated on the provider message id. These are our own campaigns across our own and customer workspaces, not a market benchmark study.
If you run an agency and you have searched this term, you were probably trying to answer one question: what does it cost to have someone else do the outreach and let you put your name on it. That question is unusually hard to answer, and the reason is worth understanding before you request a single quote.
The phrase covers two different businesses
Look at who ranks for "white label outreach" and you find two groups of companies that do not compete with each other at all.
The first group sells labour. A team builds the prospect list, writes the emails, sends them, and handles the replies. You resell the outcome. Marketer's Center, Click Intelligence and the providers in their roundups sit here. What you are buying is a campaign.
The second group sells software. You get a rebrandable platform, put your logo and your domain on it, and your clients log in and run their own sequences. Closely and similar tools sit here. What you are buying is seats.
These have opposite economics. Labour has a marginal cost per email and a quality ceiling set by whoever writes the pitches. Software has almost no marginal cost and a quality floor set by your client, who has never written outreach before. A vendor page that says "white label outreach" without saying which one it means is not being helpful, and quite a few of them do exactly that.
What is actually published, checked on each site
We opened every result on page one in August 2026. This is what each one states about price.
Marketer's Center describes its blogger outreach product and reviews eight other providers, then says "See Prices in Dashboard" and links to a login. No rate, no tier, no minimum on the public page.
Click Intelligence publishes a roundup of five white label outreach companies: itself, Rank Jacker, Star Strategy, Earned Media and SEO.co. Not one of the five carries a price. All five are described with the same three ideas: scalable, quality content, established publisher relationships.
White Label Agency is the most revealing. It publishes exact numbers for web design, $1,499, $3,499 and $4,699 for three site tiers, $299 per extra page, $999 for a landing page and $5,500 for its agency startup program. Then SEO pricing reads "TBD" and link building carries no figure at all. The same company on the same site will tell you what a website costs and will not tell you what a link costs.
Closely, on the software side, publishes freely: $999 per month, unlimited seats, no setup fee, with a worked example putting break-even at seven seats if you resell at $100 to $150 each.
The pattern is consistent and it is not an accident. Software pricing is stable, so it can be published. Done-for-you outreach pricing depends on what the publisher on the other end demands, and that number moves. Which brings us to the part of the transaction nobody shows you.
What the far end costs: 42 real quotes
When you buy white label outreach, somewhere down the chain an email lands in a publisher's inbox and that publisher replies. We have 975 classified replies from our own sending, and 19.6% of them were a price rather than an answer. Here is what publishers actually asked for, quoted from their own replies.
Link insertions into an existing post were quoted at $50, $70, $80, $125, $200, $225, $400, $450 and $500 across different sites. One publisher ran $50 on a lower tier and $70 on its flagship.
Guest posts ran $50, $70, $75, $100, $150, $250, $297, $300, $700 and $1,500 for one allowing up to five links.
Listicle and directory positions were priced by rank. One site quoted $1,000 for first position down to $325 for tenth, per year. Another quoted $749 for first and $249 for sixth. A European site asked €1,500 for the top slot and €500 for fifth or lower.
Permanence was a separate line item. Several sites charged more for a permanent placement than a twelve-month one: $150 for twelve months against $250 permanent on one, $250 against $400 on another.
Some priced by topic risk. One quoted $275 for general niches and $375 for finance, health, gaming, CBD and similar. Another charged €895 normally and €1,295 for anything off-topic.
Two things follow from this. First, any vendor quoting you a flat per-link price is averaging across a distribution this wide and keeping the spread. That is a legitimate business, and you should know it is what you are buying. Second, a fifth of all outreach replies being a rate card means the editorial hit rate is lower than the reply rate suggests. Our own confirmed-link rate across classified replies was 2.4%.
The questions that decide whether this works
Which domain do the emails send from? If a vendor sends every client's campaign from shared infrastructure, one bad list damages everyone on it. We ran 3.4% bounce across 9,343 delivered emails, and the months that went wrong went wrong on list quality rather than copy. Ask whose reputation is at stake. Our cold email deliverability guide covers what actually moves that number.
What happens when a publisher replies with a price? This is the single most important question and it is rarely in a contract. Does the vendor pay it and bill you? Pay it and not tell you? Decline on your behalf? A fifth of replies land here, so "we do editorial outreach only" needs to be followed by "and here is what we do with the other 19.6%".
Will the links be followed or marked sponsored? A paid placement marked rel="sponsored" is behaving correctly and passes no ranking signal. If a vendor pays publishers and the links come back followed, somebody is undisclosing paid links on your client's behalf. Our relevant backlinks guide argues for judging links by attribution rather than by domain score, and this is why.
How is a placement verified? Ask whether "placed" means someone fetched the page and found the link, or whether it means a publisher said they would add it. Those are very different claims. We audited our own placement records and 30 of 109 marked as placed had no link on the page. The detail is in white label SEO reporting.
Who signs the email? If the pitch goes out under a persona that does not exist, you are reselling a fabrication and your client's name is on it.
The margin math, honestly
The software route is easy to model. At $999 a month for unlimited seats, reselling at $125 a seat, you clear cost at eight clients and everything after is margin. The catch is that your client now does the outreach, so the quality of the work is theirs and the churn arrives when their campaign fails.
The done-for-you route has no published wholesale price, which means your margin is whatever you negotiate minus a cost you cannot benchmark. If you are quoted a per-placement rate, compare it against the quotes above: a vendor charging $400 a link on sites that quote $80 for an insertion is running a healthy business at your expense, and a vendor charging $150 on sites that quote $500 is either buying elsewhere or not buying at all.
The third option is to run the outreach yourself with the plumbing handled, which is where the per-seat and per-placement models both stop applying. Our outsourcing guide and SEO reseller programs compare the structures.
When white label outreach is the wrong purchase
When the client needs links from sites that do not sell them. No vendor has a route to a publisher who has never taken money for a link. Those have to be earned by writing to them, which is link insertion outreach or guest posting done directly.
When you cannot answer the attribution question to your client. If you do not know whether the links are paid, you cannot tell your client, and that is a problem you have bought rather than solved.
When the volume is small. Below a certain number of placements, the coordination overhead of a white label relationship costs more than doing it.
If you want the outreach run without the reseller markup
MentionAgent is $99/mo flat. The agent finds relevant posts in your niche, looks up the author's verified email, writes a pitch tied to the specific article, and sends it once you approve it in Telegram. Follow-ups run until someone replies. No credits, no per-contact fees, no per-placement billing, no minimum term.
Agencies run it per client workspace, each with its own sending domain and sender identity, so one client's list quality never touches another's. You see every reply, including the ones quoting you a price, and you decide what to do with them.
Outreach at a flat rate, with every reply visible
MentionAgent finds the posts, verifies the contact, writes the pitch and follows up. $99/mo flat, whatever the volume. Separate workspaces and sending domains per client.
Start Getting Mentioned On AutopilotFrequently asked questions
What is white label outreach?
Outreach done by one company and sold under another company's brand. The phrase covers two products: a done-for-you team that writes and sends the emails, and software you rebrand for clients to use themselves. They have different costs and different failure modes, and many vendor pages do not say which one they sell.
How much does white label outreach cost?
The done-for-you half publishes almost nothing. Checked in August 2026, Marketer's Center routes pricing to a dashboard login and a Click Intelligence roundup of five providers listed a price for none of them. The software half does publish: Closely lists $999/mo for unlimited seats. Expect to request a quote for anything done-for-you.
Do publishers charge for the links?
Often. Across 975 classified replies to our own outreach, 191 (19.6%) were a counter-offer or a paid offer. We captured 42 verbatim quotes: link insertions ran $50 to $500, guest posts $50 to $1,500, and listicle positions were priced by rank up to $1,000 a year for the top slot.
What should I ask a vendor before signing?
Which domain the emails send from, what happens when a publisher replies with a price, whether links will be followed or marked sponsored, how a placement is verified against the live page, and who the emails are signed by. The attribution and verification answers are the ones that decide whether you can defend the work to a client.
Is this the same as white label link building?
Related but not interchangeable, and the two queries return almost entirely different results. White label link building usually means buying finished placements. White label outreach means buying the sending motion, which may or may not end in a link. Billed per placement is the first; billed per campaign or per seat is the second.