8 Best White Label SEO Agencies (2026)
You are buying a cost basis, not a partner. The only number that matters is what the provider charges you per client per month, and seven of these eight will not tell you until you are on a call.
Publishes a per-client rate card: Agency Elevation, $399 to $799 per domain per month, $1,000/mo account minimum.
Publishes per-unit supply pricing: FATJOE, from around $85 a placement, no minimum.
Publishes its direct tiers: The HOTH, $1,000 to $10,000/mo for managed SEO, reseller terms separate.
Quote or login only: SEOReseller, Semify, DashClicks, SEO Vendor, Boostability.
Your name is on the work. Ask to see the actual placement sites before they go live.
Reselling SEO only works if you know two numbers: what it costs you per client per month, and what you can charge for it. The second one is your market's problem. The first one should be trivial, and it is not: of the eight providers below, one publishes a rate card you could price a retainer against today.
That is the axis this list is sorted on. Not brand recognition, not case studies, but whether you can work out your cost basis without booking a call. Everything quoted here comes from the provider's own site.
If you want the models explained rather than the vendors compared, our guide to SEO reseller programs covers the three deal shapes and what separates them. For the economics of reselling links specifically, see white label link building, which works through the margin maths in detail. This page is the vendor comparison that sits alongside both.
Fulfilment or supply: know which one you are buying
The phrase "white label SEO" is used for two products that leave you in very different positions.
Fulfilment means the provider runs the campaign. They do keyword research, on-page work, content and links, and hand you a report with your logo on it. You own the client relationship and almost none of the execution. Agency Elevation, SEOReseller, Semify, SEO Vendor and Boostability sell this.
Supply means they sell you units and you run the campaign. Placements, articles, audits, bought one at a time. FATJOE is the clearest example. DashClicks sits between the two, selling software with a fulfilment catalogue attached.
Fulfilment costs more per client and takes less of your time. Supply is cheaper per unit and only works if someone on your side can decide what to buy. Picking the wrong one is a more expensive mistake than picking the wrong vendor inside the right one.
Quick comparison
| Provider | Published cost to you | Type | Best for |
|---|---|---|---|
| 1. Agency Elevation | $399 to $799 per domain/mo | Fulfilment | Agencies that need to quote this week |
| 2. FATJOE | From ~$85 per placement | Supply | Lumpy demand, no commitment |
| 3. The HOTH | $1,000 to $10,000/mo direct | Both | Buyers who want published tiers |
| 4. SEOReseller | Not published | Fulfilment | Keyword-count scoping |
| 5. Semify | Not published, volume-based | Fulfilment | Higher-volume resellers |
| 6. DashClicks | $199/mo software, services extra | Software + supply | Agencies wanting a client dashboard |
| 7. SEO Vendor | Not published, account required | Fulfilment | Local and national tier splits |
| 8. Boostability | Not published | Fulfilment | SMB-heavy agency books |
Figures are what each provider publishes on its own site at the time of writing. "Not published" means the provider discloses no number, not that it is cheap. Confirm current rates before quoting a client.
1. Agency Elevation: the one with a public rate card
Published cost: White label SEO at $399 per domain per month (Silver), $599 (Gold) and $799 (Platinum), with a stated $1,000 a month account minimum. White label PPC, Facebook and TikTok ads run $499 per account per month at one account, dropping to $199 at 15 to 44 accounts. Their AI optimisation product is priced by target count at $429, $649 and $859 for 6, 12 and 18 targets.
The SEO work covers technical audits, keyword research, content optimisation and link building, delivered under your agency's name. The volume tiering on the ads products is the interesting part: the per-account price falls by 60% as you scale, which is unusual in a category where per-unit pricing is normally flat forever.
Best for: Agencies that need to put a price in front of a prospect before they have finished evaluating suppliers.
Trade-offs: The $1,000 monthly minimum means the entry point is really two or three client domains, not one. Agency Elevation's own FAQ notes that most agencies mark white label services up between 30% and 100%, which is a fair range and still leaves your account management time uncosted.
2. FATJOE: per-placement supply with no commitment
Published cost: From around $85 per post at the lowest authority tier, rising with site authority. No minimums and no contracts.
FATJOE is a supply marketplace rather than a fulfilment partner. You order placements, content or audits as individual units through a dashboard, unbranded, and resell them however you like. Because it is genuinely pay-as-you-go, it handles the lumpy demand that kills minimum-commitment deals: no client this month means no bill this month.
Best for: Agencies with irregular client demand, or anyone who wants to test a supplier with a single order rather than a contract.
Trade-offs: You own the targeting entirely, so the discount is only a discount if someone on your team can tell a good placement from a bad one. Pricing rises by authority tier, which is the model we argue against below. Our full FATJOE review has the tier-by-tier detail.
3. The HOTH: published tiers, reseller terms separate
Published cost: HOTH X, its managed SEO service, is published at $1,000 per month (Starter), $2,500 (Starter Plus), $5,000 (Business) and $10,000 (Enterprise), each with a dedicated SEO manager.
Worth being precise here, because a lot of listicles are not: HOTH X is The HOTH's own managed service, not its white label offer. White label is available through a separate reseller program, so the published tiers tell you what the work costs at retail rather than what you would pay as a reseller. That is still useful, because it anchors what your client would pay going direct.
Best for: Agencies that want a supplier with published numbers somewhere in the relationship, and a productized catalogue underneath.
Trade-offs: You need to run the reseller conversation separately to find your actual cost. See our HOTH pricing breakdown and HOTH review.
4. SEOReseller: scoped by keyword count
Published cost: Not published.
SEOReseller sells three white label packages scoped by keyword count: SEO Plus at 10 keywords, SEO Premium at 20, and SEO Prime at 30. Each includes monthly reporting, link building, on-page and technical work and audits, with keystone content generation from Premium upwards. There is a white label reporting dashboard on top.
Best for: Agencies whose clients think in keyword targets, since the packages map cleanly onto that conversation.
Trade-offs: Keyword count is a scoping convenience, not an outcome. Ten keywords in a soft niche is a different job from ten in a hard one, priced the same. No public pricing, so budget only after a call.
5. Semify: built around volume
Published cost: Not published. The pricing page states "Custom Price Based on Volume" across all four service lines.
Semify sells white label SEO, PPC, Facebook and TikTok ads to what it describes as resellers and enterprise organisations. The volume framing is honest about who the product suits: this is set up for agencies bringing a book of clients rather than a first one.
Best for: Established agencies with enough client volume to make a custom rate worth negotiating.
Trade-offs: Nothing published in any tier, so there is no way to sanity-check whether you got a good deal without shopping it against a competitor who also will not publish.
6. DashClicks: software first, fulfilment attached
Published cost: DashClicks Pro at $199/mo for the software, or $1,788 a year. Fulfilment access is free with no software subscription required, and you pay per service used, with those prices visible inside the dashboard rather than on the pricing page.
The product here is really the platform: a white label client dashboard, reporting and a fulfilment catalogue covering SEO, ads, backlinks, content and listings. Splitting the software fee from the fulfilment cost is a genuinely different structure from everyone else on this list.
Best for: Agencies that want a branded client-facing dashboard as much as they want the SEO work.
Trade-offs: Per-service pricing sitting behind a login means you cannot compare it against Agency Elevation's published tiers without signing up first. The $199 software fee is a fixed cost before any client work.
7. SEO Vendor: tiers by market, pricing behind an account
Published cost: Not published on the landing page. Tiers are named rather than priced.
SEO Vendor splits its white label offer into series by market and ambition: X and XC for local, S and SC for national, M for corporate and mid-size, i for AI SEO and Z for generative engine optimisation. The local-versus-national split is a sensible way to scope, because those are genuinely different jobs, and having a dedicated AI search tier is ahead of most of this list.
Best for: Agencies serving a mix of local and national clients who want the scoping difference reflected in the product.
Trade-offs: You need a free account to see any numbers, which is a soft gate but a gate. The series naming takes a while to map onto what you actually sell.
8. Boostability: built around small business volume
Published cost: Not published on the homepage.
Boostability runs three partner models: reseller partners taking white label fulfilment, referral partners, and direct small business sales. Its centre of gravity is affordable SEO for small businesses and local search, which shapes what the fulfilment is good at.
Best for: Agencies whose book is mostly small local businesses at modest monthly budgets.
Trade-offs: If your clients are B2B or national, an SMB-volume fulfilment engine is a poor match for the work. Pricing requires a conversation.
The question that actually protects your agency
Your name is on the reports, so your name is on the links. That transfer of risk is the part of the deal that gets least attention in the sales process.
Most providers on this list price link placements in authority bands, because a band makes a clean rate card. It is a poor predictor of anything. Domain Rating describes a domain's overall link graph, not whether one specific page sends your client a reader who converts. A high-authority page nobody reads is worth less than a modest page whose audience is the client's buyer.
So ask one question before signing: will you show me the specific sites, before placement, and what traffic those pages actually get? A provider comfortable with that is selling you work you can inspect. A provider who will only quote authority tiers is asking you to resell something you cannot see, under your own brand. We make the fuller case in relevant backlinks.
What the contact data looks like underneath
When you resell outreach, the deliverability is yours. Bounces land on your client's domain and the complaint email arrives at your agency. It is worth knowing how rough the raw material is before you agree a volume target with a supplier.
We verify every address our agent finds on a real blog before anything is sent. Across 17,507 verified addresses, measured to 25 August 2026:
| Verification result | Share | What it means |
|---|---|---|
| Valid | 43.6% | Safe to send |
| Catch-all | 34.8% | Accepts everything, so it proves nothing |
| Invalid | 17.1% | Would have bounced |
| Unknown | 4.5% | Could not be checked |
Just over one address in six scraped from a live blog is already dead, and only 43.6% verify clean. A further 27.1% are role inboxes rather than a named person. A supplier sending to unverified lists at volume is therefore shipping a bounce rate near 17% straight onto a domain with your name on the report.
For comparison, our own send bounce rate across 11,477 attempts is 2.8%, and that gap is almost entirely verification rather than better targeting. So the question for any white label supplier promising volume is a simple one: do you verify before sending, and will you show me the bounce rate on the last client like mine? Our full working is in cold email bounce rate.
If you would rather keep the work in-house
Every option above adds a supplier between you and the client's results, and takes a cut for it. That is a reasonable trade when the alternative is hiring. It is a worse trade when the only gap is outreach capacity.
MentionAgent is $99/mo flat. The agent finds blog posts in the client's niche, looks up the author's verified email, writes a pitch tied to that specific post, and sends it once you approve it in Telegram. Follow-ups run until someone replies. No credits, no per-contact fees, no per-link pricing, so the cost does not move when the volume does.
It is not a fulfilment partner and it will not run a client's technical SEO. It replaces the outreach line item, at a flat cost you can build a margin on top of without a rate card negotiation. Agencies running it per client is exactly the shape our white label link building page works through.
How to pick
Decision tree
- Need to quote a client this week? → Agency Elevation, the only public per-domain rate.
- Demand is irregular and you hate minimums? → FATJOE.
- Want a branded client dashboard as much as the work? → DashClicks.
- Clients think in keyword targets? → SEOReseller.
- Bringing real volume and want a negotiated rate? → Semify.
- Mixed local and national book? → SEO Vendor.
- Mostly small local businesses? → Boostability.
- Only the outreach is missing? → MentionAgent at a flat $99/mo.
Add outreach to your agency without a wholesale contract
$99/mo flat per workspace. The agent finds the posts, finds the author, writes the pitch and follows up. You approve every send.
Start FreeFrequently asked questions
What is a white label SEO agency?
A white label SEO agency does the work and lets you sell it under your own brand. The client sees your name on the reports and invoices. You pay wholesale and set your own retail price. Two quite different products get sold under that label: full fulfilment, where the provider runs the campaign, and supply, where they sell you placements or content and you run it.
How much does white label SEO cost?
Most providers do not publish a figure. Agency Elevation is the clearest exception at $399, $599 and $799 per domain per month, with a $1,000 monthly account minimum. On the supply side FATJOE starts around $85 a placement with no minimum. The HOTH publishes managed tiers at $1,000 to $10,000 a month, though that is its direct service rather than the reseller program.
What margin can an agency make reselling SEO?
The range quoted in the industry is a 30% to 100% markup, and Agency Elevation cites it on its own site. What matters is what survives after the account management the provider does not do: client calls, scope arguments, reporting commentary and chasing approvals. Those hours are yours and they are not in the wholesale price. Our white label link building page works the maths through properly.
Should I pick a provider that hides its pricing?
You can, but count the cost. Without a wholesale number you cannot price your own retainer before a sales call, and you cannot compare two providers without sitting through two sales processes. Seven of the eight here keep pricing behind a form, a login or a quote. It is normal in this category and it is still friction when you need to quote a client this week.
Is white label SEO risky for my agency?
The reputational risk transfers to you completely, because your name is on the work. If the provider places links on weak sites, your client's domain carries that and your agency gets the call. Ask what the provider will show you: the specific sites, before placement, and whether those pages get real traffic. A provider that reports only authority tiers is asking you to resell something you cannot inspect.