Apollo.io Pricing in 2026: Plans, Costs & What You'll Actually Pay
Apollo.io publishes its pricing openly, a rarity in sales intelligence. Four plans range from free to $119/user/month (annual billing).
But the advertised prices don't tell the full story. The credit system, per-user costs, and feature gates mean your actual spend can be higher than expected.
Apollo.io pricing plans
| Plan | Annual billing | Monthly billing | Export credits/mo | Mobile credits/mo |
|---|---|---|---|---|
| Free | $0 | $0 | 10 | 5 |
| Basic | $49/user/mo | $59/user/mo | 1,000 | 75 |
| Professional | $79/user/mo | $99/user/mo | 2,000 | 100 |
| Organization | $119/user/mo | $149/user/mo | 4,000 | 200 |
Note: Organization plan requires a minimum of 3 users ($357/mo minimum on annual billing).
How Apollo.io credits work
Credits are the real cost driver in Apollo. Here's what each action costs:
| Action | Credit cost |
|---|---|
| Find a business email | 1 export credit |
| Find a mobile number | 8 credits |
| Enrich a record | 1–9 credits |
| Send an email (sequencing) | Unlimited (fair use) |
Credits reset monthly and do not roll over. If you don't use them, you lose them. Overage credits cost approximately $0.20 each with a minimum purchase of 250 credits.
Real-world credit math
A team of 5 SDRs on the Professional plan gets 2,000 export credits per month total. If each rep prospects 50 accounts per day and exports contact data, those 2,000 credits can disappear in about two weeks. Add mobile number lookups at 8 credits each, and the budget burns even faster.
What each plan includes
Free plan
- 5 mobile credits, 10 export credits per month
- Unlimited email credits (fair use policy)
- Basic email sequencing (2 sequence limit)
- LinkedIn extension
- Basic intent filters
The free plan is genuinely useful for solo founders and freelancers who need occasional contact lookups. It's not enough for active prospecting.
Basic ($49/user/mo annual)
- 1,000 export credits, 75 mobile credits
- Unlimited sequences
- A/B testing
- Buying intent data
- Job change alerts
Professional ($79/user/mo annual)
- 2,000 export credits, 100 mobile credits
- Everything in Basic, plus:
- Advanced reports and dashboards
- Dialer with call recording
- AI-assisted email writing
- Advanced Salesforce/HubSpot integrations
Organization ($119/user/mo annual, min 3 users)
- 4,000 export credits, 200 mobile credits
- Everything in Professional, plus:
- International dialer
- Custom reports
- Advanced API access
- SSO / SAML
How to calculate your real Apollo.io cost
- Count your users. Multiply by the per-user price of your chosen plan. Example: 5 users on Professional = 5 × $79 = $395/mo.
- Estimate email lookups per month. Each costs 1 export credit. A team of 5 SDRs prospecting 30 accounts/day needs roughly 3,000 exports/month.
- Estimate mobile number lookups. Each costs 8 credits. 100 mobile lookups = 800 credits.
- Check against plan limits. If your estimates exceed your plan's credit allowance, factor in overage costs at ~$0.20/credit.
- Choose annual vs monthly. Monthly billing adds 15–25%. For a 5-person Professional plan, that's $100/mo extra ($1,200/year).
Your team of 3 needs ~1,500 email exports and 50 mobile lookups per month. Which plan covers this?
Right! Professional gives you 2,000 export credits (covers 1,500) and 100 mobile credits (covers 50). Basic's 1,000 exports would run out mid-month.
Basic only includes 1,000 export credits, not enough for 1,500 lookups. The free plan's 10 exports wouldn't come close. Professional's 2,000 export credits and 100 mobile credits fit this usage.
Hidden costs and things to watch
- Per-user pricing adds up. A team of 10 on Professional costs $790/mo ($9,480/year). That's approaching enterprise tool territory.
- Credit overages. When you run out of credits mid-cycle, you either stop prospecting or buy overages at ~$0.20/credit.
- Monthly billing premium. Choosing monthly instead of annual billing adds 15–25% to every plan.
- Feature gates. Dialer with recording requires Professional. API access requires Organization. Make sure the features you need aren't locked behind a higher tier.
- Data accuracy costs. If exported contacts bounce, those credits are still consumed. Lower data accuracy effectively increases your per-contact cost.
Your SDR team of 5 needs mobile phone numbers for 200 prospects per month. How many mobile credits will that consume on Apollo.io?
Right! Mobile numbers cost 8 credits each on Apollo.io. 200 numbers × 8 = 1,600 credits, which exceeds the Professional plan's 100 mobile credits, you'd need additional credit purchases.
Mobile numbers cost 8 credits each on Apollo.io, not 1 or 2. 200 numbers would consume 1,600 credits, well beyond what most plans include.
You're choosing between annual and monthly billing on Apollo.io's Professional plan. How much more will monthly billing cost per user?
Right! Monthly billing on Professional costs $99/user/mo vs $79/user/mo on annual. That's a 25% premium, or $240/user/year extra. For a team of 5, that adds up to $1,200/year.
Monthly billing on Apollo.io costs 15–25% more than annual. On Professional, it's $99/user/mo vs $79/user/mo, a $20/user difference that adds up fast on larger teams.
Is Apollo.io worth the price?
For small teams that need prospecting data and outreach tools in one platform, Apollo is hard to beat on value. It's significantly cheaper than ZoomInfo or Cognism while offering comparable core functionality.
However, the per-user pricing means costs scale linearly with team size. A 20-person team on Professional spends $19,000/year, at which point enterprise tools with better data accuracy may be worth evaluating.
How Apollo.io pricing compares
| Tool | Starting price | Free plan? | Pricing model |
|---|---|---|---|
| Apollo.io | $49/user/mo | Yes | Per user + credits |
| ZoomInfo | Reportedly $15,000+/yr | No | Custom quote |
| Cognism | Reportedly $15,000+/yr | No | Custom quote |
| Lusha | $36/mo | Yes | Per user + credits |
| Hunter.io | $34/mo | Yes | Flat + credits |
| MentionAgent | $99/mo | No | Flat rate |
No credits. No per-user fees.
MentionAgent automates link building outreach for a flat $99/mo. No credit system, no per-seat pricing, no sequences to manage. Just approve emails and get mentioned.
Start Getting Mentioned For $99/moFrequently asked questions
How much does Apollo.io cost?
Apollo.io has four plans: Free ($0), Basic ($49/user/mo annual), Professional ($79/user/mo annual), and Organization ($119/user/mo annual, min 3 users). Monthly billing costs 15–25% more.
Does Apollo.io have a free plan?
Yes. The free plan includes unlimited email credits (fair use), 5 mobile credits, 10 export credits per month, basic sequencing, and the LinkedIn extension. It's enough for testing but not for active prospecting.
How do Apollo.io credits work?
1 credit per email found, 8 credits per mobile number, 1–9 credits per enrichment. Credits reset monthly and don't roll over. Overages cost ~$0.20/credit (min 250 purchase).
Is Apollo.io cheaper than ZoomInfo?
Yes, significantly. Apollo starts at $49/user/mo with a free plan. ZoomInfo reportedly starts at $15,000+/year with no free tier. For most SMB and mid-market teams, Apollo offers comparable functionality at a fraction of the cost.