Best B2B Data Providers Compared (2026)
B2B data providers sell filtered access to millions of company and contact records: who works where, their direct dial, the company's tech stack, and (sometimes) which topics they are actively researching. Pick by tier: enterprise platforms with the deepest data, mid-market all-in-ones that bundle outreach, or affordable per-seat tools for smaller teams.
For per-prospect lookups instead of list-building, see email finders. For sending the campaigns once your list is built, see cold email tools and sales engagement platforms.
Enterprise platforms
ZoomInfo
Enterprise B2B intelligence platform with 260M+ contacts, intent data, and technographics. Estimated $14,995 to $39,995/year on annual contracts. Powerful but expensive.
Cognism
B2B sales intelligence with Diamond Data (human-verified phone numbers). Strong EMEA coverage and GDPR compliance. Custom pricing, reportedly $15,000+/year.
Mid-market data providers
Lusha
B2B contact data with 300M+ profiles and strong direct dial phone numbers. Generous free plan (70 credits/month). Per-user pricing from $22.45/user/month.
UpLead
B2B contact data with real-time email verification (95%+ accuracy) and 50+ search filters including technographics. Flat pricing, not per-user.
Lead411
B2B sales intelligence with verified contacts, direct dials, and Bombora intent data. Affordable ZoomInfo alternative starting at ~$75/month with flat-rate pricing.
Kaspr
LinkedIn prospecting tool that reveals phone numbers and email addresses directly from profiles. Strong for sales teams that prospect heavily on LinkedIn.
Data enrichment platforms
Clearbit
Data enrichment platform acquired by HubSpot in 2023, now rebranded as Breeze Intelligence. Requires a HubSpot subscription for new users.
Breeze Intelligence
HubSpot's B2B data enrichment tool (built on Clearbit). Credit-based pricing from ~$45/mo on top of a HubSpot subscription. Best for HubSpot teams.
Visitor identification & intent
Warmly
Website visitor identification platform with AI chatbot, intent signals, and automated outreach. Free plan for 500 visitors/month. Paid plans from $15,000/year.
INFUSE
B2B demand generation provider founded in 2012 (formerly INFUSEmedia). CPL pricing with no subscription or setup fees. 252M+ verified B2B contacts and 1,400+ demand experts across 75+ countries.
LinkedIn relationship management
LeadDelta
LinkedIn relationship management CRM. Organizes connections with tags, notes, and filters. Smart inbox and bulk messaging (25/batch). No email finding or outreach. From $34/month.
Pairs with
Email Finders
Per-prospect lookups instead of list-building
Cold Email Tools
Send sequences once your list is built
Sales Engagement Platforms
Multichannel cadences for SDR teams
Intent-Based Outbound Tools
9 buying-signal tools across 5 categories
B2B Lead Gen Strategies
Inbound and outbound playbooks
The automated alternative
B2B data tools give you the contacts. They don't write the emails or run the sequences. MentionAgent surfaces buying-signal blogs and conversations, drafts personalized outreach based on what each prospect actually published, and handles follow-ups end to end. If you want pipeline without the workflow, it is worth a look.
Frequently asked questions
What is a B2B data provider?
A B2B data provider sells access to a database of company and contact records, with filters for firmographics, technographics, and intent signals. You build a list by filtering instead of looking up contacts one at a time. Most also offer enrichment APIs that fill in gaps on records you already have.
How is this different from an email finder?
Email finders return data for people you specify by name or LinkedIn URL. Data providers let you discover people who match a profile (e.g. VPs of Marketing at Series B SaaS companies in EMEA). Use finders for one-off lookups; use data providers when you need volume.
What is intent data?
Intent data flags companies actively researching topics related to your product, based on third-party content consumption signals (Bombora is the dominant source). Cognism, Lead411, ZoomInfo, and Apollo bundle intent data into their plans.
How much do B2B data providers cost?
Pricing splits sharply. Affordable tier (Lusha, UpLead, Lead411): ~$50 to $150 per user per month or flat plans from $99 per month. Mid-market (Cognism, Apollo): roughly $1,000 to $1,500 per user per year with annual contracts. Enterprise (ZoomInfo): $15,000 to $40,000 per year and rarely month-to-month.
What to read next
For per-prospect lookups, visit Email Finders. For sending the campaigns, see Cold Email Tools. For multichannel cadences with calls and dialers, see Sales Engagement Platforms.