Modash vs Heepsy: Which Influencer Platform Is Better in 2026?
Skip the agency, automate your outreach
MentionAgent finds blogs, looks up contacts, writes pitches, follows up. $99/mo flat.
Modash and Heepsy are the two most popular self-serve creator discovery tools.
Both publish pricing, both offer free trials, both index Instagram, TikTok and YouTube creators. The difference is scope: Modash bundles outreach inside the platform, Heepsy keeps it search-first at a lower price.
Neither is built for SEO blog outreach. This guide compares the two so you can pick the right one, or skip both.
Quick verdict
- Pick Modash if you want one self-serve tool for creator discovery, contact lookup and outreach sequencing, and you're running ongoing influencer campaigns where the integrated workflow saves real time.
- Pick Heepsy if you only need creator search and analytics, want the lowest entry price, and you'll run outreach in your own email tool.
- Pick neither if your goal is SEO blogger outreach, link building or smaller-scale editorial PR. Both are mismatched. A flat-rate alternative fits better for that workflow.
Side-by-side comparison
| Feature | Modash | Heepsy |
|---|---|---|
| Best for | Discovery + outreach in one tool | Cheap self-serve discovery |
| Starting price | ~$99/mo | ~$49/mo |
| Billing | Monthly or annual | Monthly or annual |
| Sales call required | No (Enterprise only) | No |
| Free tier or trial | Free trial | Free tier / trial |
| Creator search | Instagram, TikTok, YouTube | Instagram, TikTok, YouTube |
| Audience analytics | Strong | Strong |
| Fake follower analysis | Yes | Yes |
| Email finding built in | Yes | Limited |
| Outreach sequencing built in | Yes | No |
| Lists / CRM | Yes | Yes |
| API access | Higher tiers | Higher tiers |
| Best fit team size | Small to mid agencies and brands | Freelancer to small agency |
Pricing compared
Both publish pricing transparently, which makes comparison easier than with quote-only enterprise tools.
Modash plans typically start around $99/mo for the entry tier and scale into the hundreds per month for higher search volume. Annual billing is discounted. Enterprise plans are quote-only. See our Modash pricing guide.
Heepsy plans typically start around $49/mo, with Plus and Premium tiers in the $169 to $269/mo range. Annual billing is discounted. There's a free tier or free trial. See our Heepsy pricing guide.
At the entry tier, Heepsy is roughly half the price. The trade-off is scope: Modash bundles outreach, Heepsy doesn't.
Where Modash wins
- Outreach built in. Email finding plus sequencing in one tool. Heepsy doesn't really do this.
- End-to-end workflow. From search to send without exporting contacts to a separate tool.
- Stronger email finder. Built into the workflow rather than a side feature.
- Fits ongoing programs. When you're running creator outreach as a continuous channel, the integrated workflow saves real time.
- Performance tracking. Monitor creator content and campaign performance over time inside the platform.
Where Heepsy wins
- Lower entry price. Roughly half the cost of Modash at the starter tier.
- Free tier for evaluation. Browse the database before paying.
- Less to learn. Lightweight UI, search-first, no campaign workflow to set up.
- Fits ad-hoc workflows. When you need to find creators occasionally, not run a continuous program, Heepsy is the right scope.
- Cheaper for pure discovery. If you don't use the outreach features, Modash's price premium is wasted.
Where both fall short
- SEO blog outreach. Both index social creators only. For editorial outreach to bloggers and journalists for backlinks, neither is the right tool.
- Cold email at scale. Even Modash's outreach is functional rather than best-in-class. Heavy cold email teams may still prefer a dedicated tool.
- Journalist databases. For PR pitches, Cision, Muck Rack and Prowly are built for that. Modash and Heepsy are not.
- Editorial blogger coverage. Both index social creators, not blog authors.
- Ambassador programs. Neither has the marketplace, affiliate tracking and content rights workflow that Aspire or CreatorIQ provide.
A simpler alternative for blog and editorial outreach
If you came here looking for blogger and editorial outreach for SEO and link building, neither Modash nor Heepsy fits. They are creator discovery tools.
For automated blog and editorial outreach, MentionAgent runs the full workflow:
- Finds relevant blogs in your niche
- Looks up the right contacts
- Writes personalized pitches based on the recipient's content
- Sends follow-ups
You approve the emails before they go out. No creator database to learn, no campaigns to set up, no annual contract.
- Pricing: $99/mo flat
- What it does: Automated blogger and editorial outreach for SEO and PR
- What it doesn't do: Creator discovery on Instagram, TikTok or YouTube. Audience demographic analytics. Influencer campaign management.
Modash and Heepsy are the right tools for finding social creators. MentionAgent is the right tool for SEO and editorial outreach. Pick the one that matches what you actually need to do.
You manage marketing for a DTC skincare brand. You run monthly Instagram and TikTok creator outreach and want one tool for finding creators, getting their emails and pitching. Which platform fits best?
Right. Modash is built for exactly this: integrated discovery, contacts and outreach in one tool. Heepsy would force you to run outreach somewhere else, MentionAgent is for blog outreach.
Modash's bundled discovery and outreach is exactly the workflow described. Heepsy is search-only, MentionAgent is for blog outreach.
You're a freelance social media consultant running a few creator searches per month. You'll handle outreach in your own email tool. Which platform fits best?
Right. For ad-hoc creator search at freelancer scale, Heepsy's free tier and lower entry price are the right fit. Paying for Modash's outreach features you won't use is wasted.
For ad-hoc creator search where you handle outreach elsewhere, Heepsy's $49/mo plan is the right scope. Modash's outreach features are wasted in this workflow.
Your goal is automated outreach to bloggers in your niche to land guest posts and editorial backlinks. Which option fits?
Right. Modash and Heepsy index social creators, not editorial blog authors. SEO blogger outreach for backlinks is a different workflow that MentionAgent runs end to end.
Modash and Heepsy are not built for SEO blogger outreach. MentionAgent automates that exact workflow at $99/mo flat.
How to choose in 30 seconds
Walk through these in order. Stop at the first "yes":
- Are you actually doing SEO blog or editorial outreach, not social creators? → Skip both. Use MentionAgent.
- Do you want one tool for discovery, contacts and outreach? → Modash.
- Do you run ongoing creator campaigns where bundled outreach saves time? → Modash.
- Do you only need creator discovery and you'll send outreach elsewhere? → Heepsy.
- Is your budget under $100/mo and a free tier matters? → Heepsy.
- Are you running an ad-hoc one-off search project? → Heepsy free tier.
Reference table:
| If you... | Choose |
|---|---|
| Want bundled discovery, email finding and outreach | Modash |
| Run ongoing influencer campaigns as a real channel | Modash |
| Only need creator search and analytics | Heepsy |
| Want the lowest entry price with a free tier | Heepsy |
| Run SEO blog outreach and want it automated | MentionAgent |
| Want flat monthly pricing with no annual contract | MentionAgent |
Editorial outreach that runs itself
If you don't need a creator database, MentionAgent automates the full blogger and editorial outreach workflow at $99/mo flat. No annual contracts, no quote calls, no seat minimums.
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Self-serve plans
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Enterprise vs self-serve
Frequently asked questions
Is Modash better than Heepsy?
It depends on what you need. Modash combines discovery, email finding and outreach sequencing in one tool. Heepsy is search and analytics first. For one-tool discovery-to-outreach, Modash is stronger. For pure discovery at the lowest price, Heepsy fits better.
Is Heepsy cheaper than Modash?
Yes. Heepsy paid plans typically start around $49/mo. Modash plans typically start around $99/mo. Both publish self-serve pricing and offer free trials, so you can confirm current rates before paying.
Does Modash or Heepsy do SEO blog outreach?
Neither. Both are built for social creators on Instagram, TikTok and YouTube. For SEO blog and editorial outreach, MentionAgent at $99/mo automates the workflow end to end.
Can I use both Modash and Heepsy together?
Some agencies do, using Heepsy for ad-hoc cheap searches and Modash as the main discovery and outreach platform. For most teams it's overkill. Pick the one that matches your primary workflow.
Which platform is better for small agencies?
Heepsy if you only need search and you'll handle outreach in your own email tool. Modash if you want one self-serve platform that covers discovery, contacts and outreach. Both publish pricing and offer free trials so you can test before committing.
Which is faster to start with, Modash or Heepsy?
Both are self-serve. You can sign up for either and run a search the same day. Heepsy's free tier may be slightly faster to evaluate without entering payment details, depending on the current sign-up flow.
Which has better outreach features?
Modash, by a clear margin. Modash includes email finding and outreach sequencing inside the platform. Heepsy is primarily search and analytics, so most teams using Heepsy export contacts and run outreach in another tool like BuzzStream or MentionAgent.