Serpstat Pricing in 2026: Plans, Limits & Is It Worth It?
Skip the agency, automate your link building
MentionAgent finds blogs, looks up contacts, writes pitches, follows up. $99/mo flat.
Short answer: $50, $100, $169, or $410 per month. API starts at Team ($100). White-label sits on Agency ($410). No paid add-ons stack the bill.
Four published tiers plus custom Enterprise. Annual billing is available; check the official pricing page for current annual prices. Unlike SEMrush, there are no separate paid add-ons (.Trends, Local, Agency Growth Kit) that push the bill above the headline.
Cost at a glance
- Individual: $50/mo (5 projects, 100 daily queries, no API)
- Team: $100/mo (unlimited projects, 500 daily queries, API included)
- Team x2: $169/mo (1,000 daily queries, 400K API credits)
- Agency: $410/mo (5,000 daily queries, white-label, 1.5M audit pages)
- Enterprise: Custom (contact sales)
Serpstat pricing plans
| Plan | Monthly Price | Annual Price | Key Limits |
|---|---|---|---|
| Individual | $50 | $576/yr (~$48/mo) | 5 projects, 100 daily queries, 10K positions, 30K audit pages, no API |
| Team | $100 | $1,200/yr (~$100/mo) | Unlimited projects, 500 daily queries, 50K positions, API included |
| Team x2 | $169 | $2,028/yr (~$169/mo) | 1,000 daily queries, 100K positions, 400K API credits |
| Agency | $410 | $4,920/yr (~$410/mo) | 5,000 daily queries, 500K positions, 1.5M audit pages, white-label, phone support |
| Enterprise | Custom | Custom | Custom limits, contact sales |
Prices from serpstat.com/pay. Always confirm current pricing.
What's included on Individual
- Keyword Research: Suggestions, related keywords, search questions, SERP overview
- Rank Tracker: Up to 10,000 positions tracked, daily refresh, desktop and mobile
- Site Audit: Up to 30,000 pages per audit with 130+ technical checks (try the free on-page SEO checker for one-off audits)
- Backlink Analysis: Referring domains, anchor text, link types
- Competitor Research: Domain vs domain, keyword and content gap
- 5 projects, 100 daily queries across the toolkit
- No API access on Individual
What you get on Team and above
Team adds unlimited projects, 500 daily queries, and API access with credits that scale per tier. Team x2 doubles daily queries and lifts API credits to 400K. Agency adds white-label reports, phone support, and 5,000 daily queries with 1.5M audit pages, suitable for managing multiple client accounts. Enterprise is custom for high-volume teams.
Costs to watch for
- Daily query caps. Individual is 100/day. A single competitive audit can burn through that allotment in one sitting.
- API credit consumption. Scripted reports drain credits fast. If you automate with the API, plan for Team x2 or Agency.
- Project caps on Individual. Five projects is fine for one site, tight for an agency.
- Trial verification charge. The 7-day trial requires a $1 verification charge that is refunded. Worth knowing before sign-up.
- Refunds are case-by-case. Per the license agreement, payments are non-refundable. Refunds are reviewed manually.
A solo SEO wants the cheapest Serpstat plan that includes API access. Which plan should they choose?
Right! Team at $100/month is the cheapest plan with API access. Individual is API-locked. Agency includes API plus white-label, but it is overkill if you do not need client-facing reports.
Team at $100/month is the entry point for API access. Individual at $50 is API-locked, which surprises some users mid-trial.
A 3-person agency wants Serpstat with white-label reports for clients. Which plan includes white-label?
Right! Agency is the lowest tier with white-label reports and phone support. Team and Team x2 do not include white-label.
Agency at $410/month is the white-label tier. Team and Team x2 are missing both white-label reports and phone support.
Is Serpstat worth the price?
Serpstat is worth it if you:
- Want SEMrush-style breadth at roughly a third of the price
- Run rank tracking and site audits across multiple sites or clients
- Need API access without paying SEMrush Business pricing
- Run an agency on the Agency tier with white-label PDF reports
Serpstat is probably not worth it if you:
- Live in backlink data (use Ahrefs instead)
- Only need a beginner keyword tool (use Ubersuggest at $29/mo or $290 lifetime)
- Need built-in PPC and social tools (use SEMrush)
- Mainly use brand or keyword monitoring for outreach (use MentionAgent)
Cheaper alternatives
| Tool | Starting Price | Best For |
|---|---|---|
| Ubersuggest | $29/mo or $290 lifetime | Beginners, lifetime pricing |
| Mangools | ~$30/mo | Friendly UI for solo SEOs |
| SpyFu | ~$39/mo | PPC research |
| MentionAgent | $99/mo (flat) | Brand monitoring + outreach |
| Moz Pro | ~$99/mo | Domain Authority workflows |
For a full comparison, see our best Serpstat alternatives.
You use Serpstat to find unlinked brand mentions, then email each one for a backlink. What tool combines both jobs?
Correct! Serpstat and Ahrefs surface mentions but stop there. MentionAgent finds the mention, looks up the contact, writes personalized outreach, and follows up, all for $99/month flat.
Both Serpstat and Ahrefs surface mentions but do not email anyone. MentionAgent ($99/mo) is the only tool that closes the loop from mention to placed link.
Use Serpstat for link prospecting?
MentionAgent finds new mentions and runs personalized outreach automatically. Link prospecting done end to end, $99/mo flat, no per-seat or add-on charges.
Start FreeRelated
Frequently asked questions
How much does Serpstat cost?
Four published tiers: Individual at $50/month, Team at $100/month, Team x2 at $169/month, and Agency at $410/month. Enterprise pricing is custom. Annual billing is available; check the official pricing page for current annual prices.
Does Serpstat have a free plan?
No permanent free tier. A 7-day free trial is available with a $1 verification charge that is refunded.
What is the cheapest Serpstat plan?
Individual at $50/month. It includes 5 projects, 100 daily queries, 10,000 position checks, and 30,000 audit pages, but does not include API access.
Which Serpstat plan includes API access?
API access starts on Team at $100/month. Higher plans include larger API credit pools (Team x2 at 400K credits, Agency at 1.5M credits).
Does Serpstat charge per user?
Plans bundle multiple users (Team and above include several seats). Add-on seat pricing is not transparently published; contact sales for the exact per-seat cost on your tier.
Does Serpstat offer refunds?
Per the Serpstat license agreement, payments are non-refundable. Refund requests are reviewed case-by-case via support. Always check the current refund terms on the Serpstat license page before subscribing.
Is Serpstat cheaper than SEMrush?
Yes. Serpstat Individual at $50/month is roughly a third of SEMrush Pro at $140/month. Even Serpstat Agency at $410/month sits below SEMrush Business at $500/month, while including white-label and API access.
What hidden costs should I plan for with Serpstat?
Watch the daily query cap on Individual (100/day), API credit consumption from scripted reports, and the upgrade pressure when projects or audit pages exceed the tier limit. There are no public paid add-ons that stack the bill the way SEMrush's .Trends does.
Can I change my Serpstat plan mid-cycle?
Yes. You can upgrade any time and the difference is prorated against your current cycle. Downgrading takes effect at the next billing cycle, not immediately, so you keep the higher plan's limits until the cycle ends.
What happens to my data if I cancel Serpstat?
Project and report data stays in your account but becomes read-only or limited once the subscription ends. Export the reports you need (CSV or PDF) before you cancel. If you resubscribe later, your historical project data is typically still there.
Does Serpstat charge extra for adding more competitors or keywords?
No separate add-on charge. Each plan has a bundled cap on tracked positions and projects. If you exceed it, you upgrade to the next tier rather than buying an a la carte top-up.