Yet Another Mail Merge (YAMM) Pricing in 2026: Plans, Costs & Is It Worth It?
Yet Another Mail Merge (YAMM) is a Google Sheets add-on that lets you send personalized emails through Gmail. It is by far the cheapest mail merge option on the market, with paid plans starting at just $25/year. But you get what you pay for: no follow-up sequences, no A/B testing, no email verification, and no warm-up.
YAMM pricing plans
YAMM bills annually. There are no monthly billing options. All plans run through your existing Gmail or Google Workspace account.
| Plan | Price | Recipients/Day | Key Features |
|---|---|---|---|
| Free | $0 | 50 | Basic open tracking |
| Personal | $25/year (~$2.08/mo) | 400 | Open/click tracking, scheduling, priority support |
| Professional | $50/year (~$4.17/mo) | 1,500 | All Personal features + higher daily limit |
| Education/Nonprofit | Contact sales | Varies | Volume discounts for 25+ users |
Prices verified from yamm.com/pricing as of April 2026. New billing is being gradually deployed.
At $25–50/year, YAMM costs less than a single month of most cold email tools. The trade-off is that it is a mail merge add-on, not a full outreach platform.
You need to send a personalized newsletter to 300 contacts once a week. Which YAMM plan do you need?
Correct! 300 recipients in a single send exceeds the Free plan's 50/day limit. The Personal plan supports up to 400 recipients/day, which is enough. No need for Professional unless you scale past 400.
The Free plan only allows 50 emails per day, so 300 recipients won't work. The Personal plan at $25/year supports up to 400 recipients/day, which covers your 300. Professional is only necessary if you exceed 400 recipients/day.
What's included in every paid plan
- Open and click tracking, see who opened your email and clicked links
- Scheduling, send emails at a specific date and time
- Google Sheets integration, pull recipient data directly from your spreadsheet
- Personalization, merge fields from any column in your sheet
- Priority support, faster response times than the free plan
- Attachments, include files from Google Drive
Hidden costs to watch for
- Gmail sending limits still apply. YAMM runs through Gmail, so you are capped at 500 emails/day on a personal Gmail account or 2,000/day on Google Workspace, regardless of your YAMM plan.
- Google Workspace is extra. To get the 2,000/day sending limit, you need Google Workspace at $7.20/user/month ($86.40/year). That is more than the YAMM subscription itself.
- No email verification. YAMM does not check whether addresses are valid. You need a separate email verification tool to avoid bounces and protect your sender reputation.
- No contact or prospect finding. YAMM only sends emails. You need to source your own contacts elsewhere.
- No dedicated sending infrastructure. Emails go through Gmail's shared servers. High volume or cold outreach can trigger spam filters and damage your email deliverability.
- No automated follow-ups. If someone does not reply, you have to manually resend or create a new campaign. There are no drip sequences.
You have a YAMM Professional plan and a personal Gmail account. What's the maximum number of emails you can send per day?
Correct! Even though YAMM Professional allows 1,500 recipients/day, Gmail personal accounts are hard-capped at 500 emails/day. You would need Google Workspace ($7.20/user/month) to reach the 2,000/day limit.
YAMM sends through Gmail, so Gmail's limits always apply. A personal Gmail account is capped at 500 emails/day, regardless of your YAMM plan. To send more, you need Google Workspace ($7.20/user/month), which raises the cap to 2,000/day.
Is YAMM worth the price?
Worth it if you:
- Send newsletters or internal communications on a tight budget
- Need basic mail merge with personalization from Google Sheets
- Work in education or nonprofits and can access group discounts
- Only need to send to a few hundred recipients at a time
Not worth it if you:
- Run cold outreach campaigns that need automated follow-ups
- Need deliverability tools like warm-up or dedicated sending IPs
- Want A/B testing to optimize subject lines and copy
- Need to scale past Gmail's 2,000/day sending limit
How YAMM compares to alternatives
| Tool | Starting Price | Type | Follow-Ups |
|---|---|---|---|
| YAMM | $25–50/year | Gmail mail merge | No |
| GMass | $29.95/mo | Gmail cold email | Yes (auto) |
| Mailmeteor | $9.99/mo | Gmail mail merge | No |
| MentionAgent | $99/mo (flat) | Fully automated link building outreach | Yes (auto) |
| Instantly | $47/mo | Unlimited accounts, dedicated infrastructure | Yes (auto) |
YAMM is the cheapest option by a wide margin, but it is a mail merge tool, not an outreach platform. If you need follow-ups, deliverability tools, or scale, see our YAMM alternatives guide.
You want to run cold outreach with automated follow-up sequences on a budget. Which tool is the best fit?
Correct! YAMM and Mailmeteor are mail merge tools without automated follow-ups. GMass runs through Gmail like YAMM but adds auto follow-up sequences, making it the budget-friendly cold outreach option.
Neither YAMM nor Mailmeteor support automated follow-up sequences. For cold outreach with auto follow-ups on a budget, GMass at $29.95/month is the best fit. It runs through Gmail and adds the follow-up automation that YAMM lacks.
Outreach that runs itself
MentionAgent automates prospect finding, email verification, personalized writing, and follow-ups for $99/mo. No spreadsheets, no Gmail limits, no manual resending.
Start Getting Mentioned For $99/moFrequently asked questions
How much does Yet Another Mail Merge cost?
YAMM has a free plan (50 emails/day) and two paid plans billed annually: Personal at $25/year (~$2.08/month) for up to 400 recipients/day, and Professional at $50/year (~$4.17/month) for up to 1,500 recipients/day. Education and nonprofit discounts are available for groups of 25+ users.
Does YAMM have a free plan?
Yes. YAMM's free plan lets you send up to 50 emails per day with basic open tracking. It is enough for small one-off mail merges but lacks scheduling, priority support, and the higher sending limits of paid plans.
Is YAMM worth it for cold outreach?
What are the hidden costs of using YAMM?
YAMM itself is cheap ($25–50/year), but you may also need Google Workspace ($7.20/user/month) for higher sending limits, a separate email verification tool, and a separate prospecting tool. There are no built-in follow-ups or dedicated sending infrastructure.