AWeber Pricing in 2026: Plans, Costs & Is It Worth It?
AWeber has a free plan for up to 500 subscribers and three paid tiers: Lite, Plus, and Unlimited. Paid plans start at approximately $15/month and scale with contact count, except Unlimited, which is a flat $899/month for unlimited subscribers.
Quick price by list size
Under 500 subs: Free, or ~$15/mo Lite. 2,500 subs: ~$30/mo Lite. 10,000 subs: ~$70/mo Lite. Unlimited subs: $899/mo flat. Email sends are unlimited on every paid plan. Annual billing saves a noticeable amount.
AWeber pricing plans
| Plan | Starting Price | Subscribers | Emails/Month | Key Features |
|---|---|---|---|---|
| Free | $0 | Up to 500 | ~3,000 | Drag-and-drop builder, 1 landing page, 1 automation, AWeber branding |
| Lite | ~$15/mo | Up to 500 (scales) | Unlimited | 3 landing pages, 3 automations, no AWeber branding, basic analytics |
| Plus | ~$30/mo | Up to 500 (scales) | Unlimited | Unlimited landing pages and automations, advanced analytics, behavioural targeting, sales tracking |
| Unlimited | $899/mo flat | Unlimited | Unlimited | Everything in Plus + dedicated account manager and priority support |
Prices are approximate and scale with subscriber count on Lite and Plus. Check aweber.com/pricing for the latest numbers.
How pricing scales with subscribers
Lite and Plus pricing depends on the size of your subscriber list. Approximate monthly costs:
| Subscribers | Lite | Plus |
|---|---|---|
| Up to 500 | ~$15/mo | ~$30/mo |
| 2,500 | ~$30/mo | ~$50/mo |
| 5,000 | ~$50/mo | ~$70/mo |
| 10,000 | ~$70/mo | ~$95/mo |
| 25,000 | ~$150/mo | ~$200/mo |
| Unlimited | n/a | $899/mo flat |
Approximate pricing based on AWeber's published tiers. Annual and quarterly billing offer discounts, check the pricing page for the current rates.
What's included on the free plan
- 500 subscribers, comparable to Mailchimp's free tier and half of MailerLite's 1,000
- ~3,000 emails per month, tighter than MailerLite's 12,000 free-tier limit
- Drag-and-drop email builder, the same builder paid plans use
- 1 landing page, with AWeber branding
- 1 email automation, single-trigger only
- Stock image library, integrated with Canva and Unsplash
- AWeber branding, footer appears on all sent emails
- 24/7 customer support, available even on the free plan
You have 8,000 subscribers and want to remove AWeber branding plus add behavioural automations. Which plan do you need?
Right! Lite removes branding but caps automations at 3. Plus adds unlimited automations and behavioural targeting, which is what most growing lists need.
Lite removes branding but limits you to 3 automations. Plus is the tier that adds unlimited automations and behavioural targeting.
Hidden costs and limitations
- Free-plan email cap. 3,000 sends per month is tight for any active list. MailerLite gives 12,000 on its free tier.
- Branding on free plan. AWeber footer is mandatory on free-plan emails until you upgrade to Lite.
- Lite caps automations at 3. Anything beyond welcome series, abandoned cart, and one promo flow needs Plus.
- Behavioural automation is Plus-only. If you want to trigger emails based on opens, clicks, or purchases, you need the higher tier.
- No cold email support. Accounts that send to non-opted-in contacts get suspended. See the AWeber review for details.
Is AWeber worth the price?
AWeber is worth it if you:
- Run a small business or newsletter and want a long-established, stable platform
- Value 24/7 phone, chat, and email support, including on the free plan
- Send to opted-in subscribers and don't need the most advanced automation
- Have a very large list and want flat-rate pricing on the Unlimited plan
AWeber is probably not worth it if you:
- Need cold outreach, AWeber prohibits it. Use Instantly ($30/mo) instead
- Want the most modern interface, MailerLite (~$9/mo) feels lighter
- Need advanced automation, ActiveCampaign or Drip have deeper workflows
- Do link building outreach, MentionAgent ($99/mo) automates the full workflow
AWeber vs competitor pricing
| Tool | Free Plan | Entry Paid Plan | At 10k Subscribers |
|---|---|---|---|
| AWeber | 500 subs / ~3,000 emails | ~$15/mo | ~$70/mo |
| MailerLite | 1,000 subs / 12,000 emails | ~$9/mo | ~$73/mo |
| Mailchimp | 500 subs / 1,000 emails | ~$13/mo | ~$100/mo |
| GetResponse | 500 subs / limited | ~$19/mo | ~$79/mo |
| ConvertKit (Kit) | 10,000 subs (broadcasts only) | ~$15/mo | ~$100/mo |
| ActiveCampaign | None | ~$15/mo (1k contacts) | ~$140/mo |
Pricing is approximate and changes frequently. Verify on each tool's pricing page.
Two more peers worth checking: Benchmark Email pricing matches AWeber on the 500-contact free plan but bumps the free email cap to 3,500/month, and Moosend pricing drops the free plan but includes unlimited monthly sends on every paid tier from ~$9/mo.
You're a solo creator with 600 subscribers sending one weekly newsletter. What's the cheapest path?
Right! AWeber free caps at 500 subscribers, you'd already be over. MailerLite free fits 1,000 subs and 12,000 emails/month, plenty of room for one weekly send.
AWeber's free plan caps at 500 subscribers, your 600-subscriber list won't fit. MailerLite's free plan covers 1,000 subscribers and 12,000 emails/month.
You want automated link building outreach that finds blogs, writes emails, and sends follow-ups. AWeber can't help, which tool can?
Correct! MentionAgent automates the entire link building workflow, prospect finding, contact lookup, email writing, and follow-ups. Newsletter tools like AWeber, Mailchimp, and ActiveCampaign all prohibit cold outreach.
MentionAgent ($99/mo) is the only option built for link building outreach. Newsletter tools like AWeber, Mailchimp, and ActiveCampaign prohibit cold emailing.
Link building at a flat rate
MentionAgent automates prospect finding, contact lookup, email writing, and follow-ups for $99/mo. No leads to import, no templates to write, no subscriber tiers.
Start Getting Mentioned For $99/moRelated
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Frequently asked questions
How much does AWeber cost?
AWeber has a free plan for up to 500 subscribers. Paid plans start at approximately $15/month (Lite) and scale with contact count. Plus starts around $30/month, and Unlimited is a flat $899/month for unlimited subscribers.
Does AWeber have a free plan?
Yes. The free plan covers up to 500 subscribers and roughly 3,000 emails per month, with AWeber branding on outgoing emails. It's tighter than MailerLite's 1,000 subs and 12,000 emails free tier.
Is AWeber cheaper than Mailchimp?
Roughly comparable. Mailchimp Essentials starts around $13/mo, AWeber Lite around $15/mo. As lists grow they converge. AWeber's flat-rate Unlimited plan ($899/mo) becomes cheaper than Mailchimp at very large list sizes.
Does AWeber charge per email or per subscriber?
Per subscriber on Lite and Plus. The Unlimited plan removes subscriber-based pricing for a flat monthly fee. Emails are unlimited on all paid plans.
Is AWeber cheaper on annual billing?
Yes. Annual billing saves a noticeable amount, and quarterly billing offers a smaller discount. Non-profits get an additional discount on top. Verify the current rate on AWeber's pricing page.
What happens if I exceed my subscriber limit?
AWeber bumps you to the next subscriber tier and bills accordingly. The free plan stops accepting new subscribers above 500. Paid plans don't lock you out, they just move pricing up.
Can I downgrade my plan later?
Yes. Downgrade any time from billing settings. Higher-tier features stop at the end of the current billing cycle. Your subscriber list and campaigns are preserved.
Do unsubscribed contacts count toward my limit?
No. AWeber only counts active subscribers. Unsubscribed and inactive contacts don't count, which is friendlier than Mailchimp's contact-based pricing on some plans.