Monitor Backlinks Pricing in 2026: Plans & Costs After SEOptimer
Tracking links is half the job. Building them is the other half.
MentionAgent finds blogs, looks up contacts, writes pitches, follows up. $99/mo flat.
Monitor Backlinks is now part of SEOptimer (acquired August 2023). White Label is $39/mo, White Label & Embedding is $59/mo. Annual billing drops these to $29.25 and $44.25/mo effective.
If pricing went up: Linkody at $14.90/mo is the closest direct replacement.
Worth it for: agencies who want white-label PDF reports plus a lead-gen audit form, baked into one bill.
Monitor Backlinks pricing today (via SEOptimer)
| Plan | Monthly | Annual (effective) | Sites | Backlink Lookups | Keyword Searches |
|---|---|---|---|---|---|
| White Label | $39/mo | $29.25/mo ($351/yr) | 3 | 50 | 100 |
| White Label & Embedding | $59/mo | $44.25/mo ($531/yr) | 10 | 150 | 250 |
Both plans are positioned for agencies. Higher SEOptimer enterprise tiers exist for larger volumes.
What’s included
The Monitor Backlinks features that survived the acquisition are now part of SEOptimer’s broader platform:
- Backlink Changes Dashboard: new and lost backlinks over up to one year
- Email alerts: notifications when backlinks are added, lost, or change attributes
- Changes by Backlink or Referring Domain: flexible views of link movement
- White-label PDF reports: client-facing reports with your branding
- Embeddable audit form (higher tier): lead generation widget for agency sites with Zapier and webhook integrations
- Site auditor: SEOptimer’s SEO crawler bundled in
- Keyword tracking: rank tracking included on both tiers
- Exports: CSV, Excel, and PDF
You manage 8 client sites and want the cheapest annual plan with white-label PDF reports. Which tier and what does it cost per year?
Right. White Label only covers 3 sites. White Label & Embedding covers 10 sites at $531/year ($44.25/mo effective).
White Label is capped at 3 sites. For 8 clients, you need White Label & Embedding at $531/year ($44.25/mo effective).
What changed after the SEOptimer acquisition
Standalone Monitor Backlinks (pre-2023) was positioned as a dedicated backlink monitor with its own tiered pricing. Today, Monitor Backlinks is one feature inside SEOptimer’s broader white-label SEO platform. Practical implications:
- Pricing changed. The current $39 entry tier is bundled with SEOptimer’s site auditor and rank tracker, not a pure-monitoring product.
- Positioning shifted to agencies. White-label PDFs and embeddable audit forms make it most useful if you sell SEO services to clients.
- Some users want a leaner replacement. If you don’t need the full SEOptimer suite, Linkody at $14.90/month is the closest direct successor to standalone Monitor Backlinks.
Hidden costs to watch for
- Backlink lookups are capped. White Label includes 50 backlink lookups; White Label & Embedding includes 150. If you analyze many domains regularly, the cap binds.
- You’re paying for the bundle. SEOptimer’s pricing assumes you want the audit and keyword tools too. If you don’t, you’re overpaying for monitoring alone.
- No outreach included. Like the standalone tool, SEOptimer doesn’t help you earn new backlinks. To build links you’ll need an outreach tool. MentionAgent automates that at $99/month flat.
Is Monitor Backlinks (SEOptimer) worth the price?
Worth it if you:
- Run an agency that needs white-label PDF reports for clients
- Want lead generation via embeddable audit forms (higher tier)
- Plan to use SEOptimer’s site audit and keyword tracking too
Probably not worth it if you:
- Just want a cheap dedicated backlink monitor (use Linkody at $14.90/mo)
- Need the deepest backlink data (Ahrefs or Semrush)
- Care more about earning new backlinks than reporting (use MentionAgent)
You’re a solo SEO who only wants backlink monitoring, no client reports, no audits. What’s the cost difference per year vs Linkody?
Right. SEOptimer White Label annual is $351/yr. Linkody Webmaster annual is roughly $134/yr ($11.20/mo). That’s a $217/yr gap for the same core monitoring job.
SEOptimer White Label is $351/yr annual. Linkody Webmaster is $134/yr annual. The gap is roughly $217/yr if all you need is monitoring.
Cheaper alternatives
| Tool | Starting Price | Best For |
|---|---|---|
| Google Search Console | Free | Backlinks on sites you verify |
| Ahrefs Webmaster Tools | Free | Deeper free index for verified sites |
| Linkody Webmaster | $14.90/mo | Cheapest dedicated backlink monitor |
Tools that go further
| Tool | Starting Price | What You Get Beyond Monitor Backlinks |
|---|---|---|
| Ahrefs | $129/mo | Larger backlink index, full SEO suite |
| Semrush | $139.95/mo | Backlinks plus keywords, content, rank tracking |
| Majestic | $49.99/mo | Backlink-first SEO with Trust Flow |
| MentionAgent | $99/mo | Automated outreach to earn new backlinks |
For the full comparison, see 7 best Monitor Backlinks alternatives.
You don’t need white-label PDFs and just want a cheap monitor. Which is the most direct replacement for the old standalone Monitor Backlinks?
Right. Linkody is the closest spiritual replacement: focused, dedicated monitoring at the lowest price.
If you don’t need white-label features, Linkody at $14.90/mo replaces standalone Monitor Backlinks more cleanly than the SEOptimer bundle.
Want to track and earn backlinks?
Pair a free monitor (Search Console) with MentionAgent. We find blogs, look up contacts, write pitches, follow up. $99/mo flat.
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Frequently asked questions
How much does Monitor Backlinks cost in 2026?
$39/month for White Label and $59/month for White Label & Embedding (via SEOptimer). Annual billing drops these to $29.25 and $44.25/month effective.
Does Monitor Backlinks have a free plan?
No permanent free plan. SEOptimer has a free SEO audit tool and offers a free trial. For free backlink monitoring, use Google Search Console or Ahrefs Webmaster Tools on sites you verify.
Is Monitor Backlinks worth the price?
Worth it for agencies that specifically need white-label PDF reports and embeddable audit forms. For pure monitoring, Linkody at $14.90/month is significantly cheaper.
What is cheaper than Monitor Backlinks?
Linkody at $14.90/month and free options like Google Search Console and Ahrefs Webmaster Tools.
What did Monitor Backlinks cost before the SEOptimer acquisition?
The standalone product had its own tiered pricing pre-2023. Today the product is bundled into SEOptimer’s white-label platform, so current pricing is SEOptimer’s: $39/mo and $59/mo. Old standalone tiers are no longer available for new signups.
How much do I save with annual billing?
White Label drops from $39 to $29.25/mo effective ($351/year). White Label & Embedding drops from $59 to $44.25/mo effective ($531/year). Roughly 25% off.
What’s the difference between the two plans?
White Label ($39/mo): 3 sites, 50 backlink lookups, 100 keyword searches. White Label & Embedding ($59/mo): 10 sites, 150 lookups, 250 keyword searches, plus the embeddable audit form widget for agency lead-gen.