Moosend Review 2026: Features, Pricing & Honest Verdict
Moosend is a budget email marketing tool with unlimited sends on every paid plan from ~$9/month. Solid for heavy senders on small lists, weaker if you need a free plan, deep automation, or ecommerce features.
Verdict
- Pick Moosend if: you send heavy email volume, want unlimited sends, and don't need a free plan.
- Skip Moosend if: you want a free plan (use MailerLite), need advanced automation (use ActiveCampaign), or run cold outreach (use MentionAgent).
What is Moosend?
Email marketing and automation platform for newsletters, promotional campaigns, and automated sequences to opted-in subscribers. Founded in 2011 in Greece and the UK, acquired by Sitecore in 2021. Now positioned as the email marketing component inside Sitecore's broader experience platform, but still sold standalone.
Not a cold email tool. Sending unsolicited emails violates its terms of service. For cold outreach, see our Lemlist review or Instantly review.
Key features
- Drag-and-drop email builder: Block-based editor with a library of newsletter templates. Friendly to non-designers, reasonable mobile preview.
- Marketing automation: Visual workflow builder with pre-built recipes for welcome series, abandoned cart, and re-engagement. Triggers, conditions, and delays.
- Landing pages and signup forms: Included on every paid plan. Connects directly to your audience for lead capture.
- Transactional emails: SMTP service for receipts, password resets, and notifications, included on Pro.
- Audience segmentation: Segment by behavior, custom fields, tags, and engagement.
- A/B testing: Test subject lines, sender names, and content variants.
- Reporting: Open rates, click maps, conversion tracking, and revenue attribution for ecommerce.
- Unlimited emails: Every paid plan includes unlimited sends, regardless of contact count.
Pricing overview
30-day free trial with full Pro features. Three paid tiers, all of which scale with your contact count.
| Plan | Starting Price | Key Features |
|---|---|---|
| Free Trial | $0 (30 days) | Full Pro features, unlimited emails, no credit card required |
| Pro | ~$9/mo (500 contacts) | Unlimited emails, automations, landing pages, transactional emails, SMTP |
| Moosend+ | ~$24/mo + add-ons | Pro features plus optional add-ons (audience discovery, custom reports) |
| Enterprise | Custom | Dedicated IP, account manager, SSO, SLAs, deliverability support |
Prices are approximate and scale with contact count. Visit moosend.com/pricing for current pricing.
For a complete breakdown, see our Moosend pricing guide.
Pros
- Unlimited emails on every paid plan. Rare in this category. Most competitors cap sends or charge by volume. If you send heavily, this alone can justify Moosend.
- Affordable entry point. Pro starts at ~$9/month for 500 contacts, cheaper than Mailchimp's $13/month equivalent and undercuts Constant Contact's $12/month.
- Clean drag-and-drop builder. Less cluttered than Mailchimp post-Intuit, with sensible defaults and good mobile preview.
- Solid visual automation. Pre-built workflow recipes plus the ability to build custom flows with branching logic.
- Transactional email included. No need to add a separate SMTP service like Postmark or SendGrid for transactional sends.
- Phone, chat, and email support on entry plans. Many competitors gate phone support behind premium tiers.
Cons
- The free plan is gone. Moosend retired its old 1,000-subscriber free tier. You now get a 30-day trial only. MailerLite and Brevo still offer permanent free plans.
- Support is slower than competitors. Quality is acceptable, but live chat and ticket response speed lags tools like ActiveCampaign and MailerLite.
- Fewer native integrations. Mailchimp, ActiveCampaign, and Brevo have richer integration libraries. Moosend often relies on Zapier for less common tools.
- Ecommerce trails specialists. Product recommendations and abandoned cart flows are functional but lack the depth of Klaviyo or Drip for serious online stores.
- Pricing scales with contacts. Common in the category, but means costs grow as your list grows even if email volume doesn't.
- No cold email support. Strictly prohibits unsolicited emails. Importing non-opted-in contacts can suspend your account.
Who is Moosend best for?
- Small to mid-size businesses sending heavy email volume to opted-in subscribers
- Marketers who want unlimited sends without overage charges
- Teams that need transactional email and marketing email in one tool
- Budget-conscious senders who don't need a permanent free plan
Who should look elsewhere?
- Cold outreach teams: Moosend prohibits cold email. For sales outreach, use Lemlist or Instantly. For automated link building outreach, MentionAgent ($99/mo) handles the full workflow.
- Free plan seekers: Moosend has only a 30-day trial. MailerLite offers a permanent free plan for 1,000 subscribers.
- Large lists with light sending: Brevo (formerly Sendinblue) charges by emails sent rather than contacts, which is cheaper at scale.
- Advanced ecommerce automation: Klaviyo and Drip are stronger for serious online stores with predictive analytics and product recommendations.
- Creators and bloggers: Kit (formerly ConvertKit) is built specifically for content creators with simpler pricing.
Alternatives worth considering
| Tool | Starting Price | Best For |
|---|---|---|
| MentionAgent | $99/mo | Automated outreach for link building and PR |
| MailerLite | Free / ~$10/mo | True free plan for 1,000 subscribers |
| Brevo | Free / ~$25/mo | Volume-based pricing, unlimited contacts |
| ActiveCampaign | ~$15/mo (1k contacts) | Advanced marketing automation + CRM |
For a full comparison, see our best Moosend alternatives.
You want to send a 5-email weekly series to 4,000 opted-in subscribers without worrying about send caps. Which Moosend feature is most relevant?
Correct! Moosend includes unlimited emails on every paid plan, regardless of contact count. That's a real advantage over tools like Mailchimp that cap sends or charge overages.
Moosend's standout pricing feature is unlimited emails on every paid plan. For heavy senders, this can save more than the contact-based scaling costs.
You want to send cold emails to potential clients who haven't opted in. Can you use Moosend for this?
Correct! Moosend is strictly for permission-based email marketing. For cold outreach, use a dedicated tool like Lemlist, Instantly, or MentionAgent.
Moosend's terms of service prohibit sending unsolicited emails. Importing non-opted-in contacts or sending cold outreach can result in account suspension.
You need to build backlinks by reaching out to bloggers in your niche. Which tool handles this automatically?
Correct! Moosend is for marketing to opted-in subscribers. MentionAgent ($99/mo) is built for outreach, it finds relevant blogs, looks up contacts, writes personalized pitches, and follows up automatically.
Moosend can't be used for cold outreach. MentionAgent automates the entire link building workflow: finding prospects, looking up contacts, writing emails, and sending follow-ups.
Need outreach, not marketing?
MentionAgent finds relevant blogs, looks up contacts, writes personalized pitches, and follows up, all automatically. You just approve the emails. No subscriber lists needed.
Start Getting Mentioned For $99/moRelated
Frequently asked questions
Is Moosend still worth using?
Yes, for budget email marketing with high send volume. Moosend offers solid drag-and-drop building, automation, and unlimited emails on every paid plan starting around $9/month. It's best for small to mid-size businesses sending heavy newsletter volume to opted-in subscribers.
What is Moosend best for?
Moosend is best for small businesses and marketers who send a high volume of emails to opted-in subscribers and want simple automation, landing pages, and transactional email in one platform. The unlimited sends on every paid plan are a standout feature.
What are the downsides of Moosend?
The free plan is discontinued, support response times have slowed since the Sitecore acquisition in 2021, native integrations lag competitors, and ecommerce features trail specialists like Klaviyo. Cold email is also strictly prohibited.
Can I use Moosend for cold email?
Does Moosend have an API?
Yes. Moosend offers a REST API for managing contacts, lists, campaigns, and automations. API access is included on every paid plan.
Is Moosend GDPR compliant?
Yes. Moosend offers GDPR-compliant data processing, a published Data Processing Agreement, and consent-tracking features for forms and signup flows.
Does Moosend integrate with Shopify and WooCommerce?
Yes. Moosend has native integrations with Shopify and WooCommerce for contact sync, abandoned cart automations, and product recommendations. Less common platforms connect via Zapier.