Moosend Pricing in 2026: Plans, Costs & Is It Worth It?
Pro plan starts at ~$9/month for 500 contacts. No free plan, only a 30-day trial. Unlimited emails on every paid tier.
Cost at a glance
- 500 contacts: ~$9/mo (Pro, annual billing)
- 10,000 contacts: ~$88/mo
- 50,000 contacts: ~$315/mo
- Free plan: none, 30-day trial only
Moosend pricing plans
| Plan | Price (500 contacts) | Key Features |
|---|---|---|
| Free Trial | $0 (30 days) | Full Pro features, unlimited emails during trial, no credit card required |
| Pro | ~$9/mo | Unlimited emails, automation workflows, landing pages, signup forms, transactional emails, SMTP, phone & chat support |
| Moosend+ | ~$24/mo + add-ons | Pro features plus optional add-ons (audience discovery, transactional emails, custom reports), pick-and-choose model |
| Enterprise | Custom | Dedicated IP, account manager, SSO, deliverability and migration support, SLAs |
Prices are approximate and based on publicly available information. Visit moosend.com/pricing for the latest numbers.
How pricing scales with contacts
Moosend's Pro plan starts at ~$9/month for 500 contacts and increases as your list grows. Approximate Pro plan costs at common list sizes:
| Contacts | Pro plan |
|---|---|
| 500 | ~$9/mo |
| 2,500 | ~$32/mo |
| 10,000 | ~$88/mo |
| 25,000 | ~$172/mo |
| 50,000 | ~$315/mo |
Moosend includes unlimited emails on every paid plan, which is a real advantage if you send heavily. Confirm current numbers on the official pricing page before budgeting.
What's included on the Pro plan
- Unlimited emails on every paid tier (no separate send-volume cap)
- Drag-and-drop builder with a library of newsletter templates
- Marketing automation with visual workflow builder and pre-built recipes
- Landing pages and signup forms included, no extra fee
- Transactional emails via SMTP for receipts and notifications
- A/B testing for subject lines and content
- Audience segmentation by behavior, custom fields, and tags
- Phone, email, and chat support on all paid plans
Costs to watch for
- No free plan. Moosend's old free tier is gone. After the 30-day trial you must move to a paid plan to keep your account active.
- Contact-based scaling. Your bill grows automatically as subscribers join. A list of 25,000 contacts on Pro costs roughly $172/month, almost 20x the starting price.
- Add-ons cost extra on Moosend+. The flexible model is useful, but add-ons like audience discovery and custom reports add to the base price quickly. Confirm what you actually need before stacking them.
- Annual billing required for the lowest price. The advertised "from $9/month" rate typically requires annual prepayment. Monthly billing is more expensive.
- Enterprise is opaque. No public pricing for the Enterprise plan. Expect a sales call and a custom quote, with minimums.
You have 10,000 newsletter subscribers and want unlimited emails on Moosend's Pro plan. What's the approximate monthly cost?
Correct! The Pro plan starts at ~$9/month for 500 contacts but scales to roughly $88/month at 10,000 contacts. Unlimited emails are still included.
Moosend Pro scales with contact count. The $9/month entry rate is for 500 contacts. At 10,000 contacts you're around $88/month, with unlimited emails still included.
Is Moosend worth the price?
Moosend is worth it if you:
- Send a high volume of emails (unlimited sending on every paid plan is rare)
- Have a small to mid-size list and want a simple, affordable email tool
- Want phone, chat, and email support on entry-level plans
- Need transactional emails included without buying a separate SMTP service
Moosend is probably not worth it if you:
- Want a permanent free plan (MailerLite pricing or Brevo pricing are better)
- Have a very large list with light sending (Brevo's volume-based pricing is cheaper)
- Need advanced ecommerce automation (Drip pricing or Klaviyo are stronger)
- Want broader marketing automation (ActiveCampaign pricing is more capable)
- Want to send cold outreach emails (Moosend prohibits this, see cold email tools)
- Are a content creator (Kit/ConvertKit pricing is purpose-built for creators)
Cheaper alternatives
| Tool | Starting Price | Pricing Model | Best For |
|---|---|---|---|
| MailerLite | Free / ~$10/mo | Contact-based | True free plan, clean UI |
| Brevo | Free / ~$25/mo | Email volume-based | Large lists with light sending |
| Mailchimp | Free / ~$13/mo | Contact-based | Brand recognition, integrations |
| MentionAgent | $99/mo (flat) | Flat rate | Automated outreach (not marketing) |
For a full comparison, see our best Moosend alternatives.
You have 50,000 newsletter subscribers and only send a weekly newsletter. Which pricing model saves the most?
Correct! Brevo charges based on emails sent, not contacts stored. With a large list and light sending, Brevo is dramatically cheaper than Moosend's contact-based Pro plan.
Moosend charges by contacts, so 50,000 subscribers means high costs regardless of how many emails you send. Brevo charges by email volume with unlimited contacts.
You need to reach out to bloggers for link building, not send marketing emails. What should you use instead of Moosend?
Correct! Moosend is for marketing to opted-in subscribers. MentionAgent is built for outreach, it finds relevant blogs, looks up contacts, writes personalized pitches, and follows up automatically.
Moosend prohibits cold outreach. For link building, you need a tool designed for outreach, not marketing. MentionAgent ($99/mo) automates the entire process.
Need outreach, not newsletters?
MentionAgent automates prospect finding, contact lookup, personalized email writing, and follow-ups for $99/mo. No contact-based pricing, no overage charges.
Start Getting Mentioned For $99/moRelated
Frequently asked questions
How much does Moosend cost?
Moosend's Pro plan starts at approximately $9/month for 500 contacts and includes unlimited emails. Moosend+ adds optional features starting around $24/month. Enterprise pricing is custom. All plans scale in price based on contact count.
Does Moosend have a free plan?
No. Moosend's old free tier was retired. Today it offers a 30-day free trial with full Pro features, but you'll need a paid plan after that. For a permanent free plan, MailerLite (1,000 subscribers free) or Brevo (300 emails/day free) are better options.
Is Moosend cheaper than Mailchimp?
At small contact counts, yes. Moosend's Pro plan starts around $9/month versus Mailchimp's $13/month. Both scale with contact count, so the gap narrows at larger list sizes. Moosend includes unlimited emails on Pro, which Mailchimp does not.
What is cheaper than Moosend?
MailerLite is free up to 1,000 subscribers with paid plans from approximately $10/month. Brevo is free with 300 emails/day and charges by volume rather than contacts at scale. For outreach instead of marketing, MentionAgent is $99/month flat.
Does Moosend bill monthly or annually?
Both. Annual billing is required to get the advertised entry price (~$9/month at 500 contacts). Monthly billing is more expensive per month.
Does Moosend offer refunds?
Moosend does not advertise a money-back guarantee on its public pricing page. The 30-day free trial is the standard way to evaluate the product before you pay. Contact support for refund requests on a case-by-case basis.
Does the Moosend Pro plan cap emails?
No. Pro and Moosend+ include unlimited emails per month. Your bill is driven by contact count, not by how many emails you send. That's a real advantage over Mailchimp pricing, which charges overages on send volume.