Prowly Pricing in 2026: Now the Semrush AI PR Toolkit

Short answer: Prowly no longer exists as a standalone product. It has been merged into the Semrush AI PR Toolkit, which costs $149/month for the Base plan and $279/month for the Pro plan, with a 7-day free trial and no free plan. The old standalone Prowly pricing (Basic from $258/month annually, Pro from $416/month annually) is no longer sold, though it is still useful as a reference point.

Prowly is now the Semrush AI PR Toolkit

The migration that was once a rumor is done. Prowly.com no longer lists standalone plans and points to the Semrush AI PR Toolkit instead. Current pricing:

There is a 7-day free trial (no card required) and no permanent free plan. Semrush has not published per-plan numeric limits for contacts, emails, or newsrooms; it states only that each plan carries usage limits. The new $149/mo entry price is lower than the old standalone Prowly Basic plan, but access is now tied to a Semrush account.

Prowly's former standalone pricing (for reference)

Before the Semrush migration, Prowly sold the plans below. They are kept here for comparison and for anyone still on a legacy contract. Prowly was a digital PR platform offering media database access, email outreach, monitoring, and newsrooms.

Note: Prowly's Pro plan has different limits depending on whether you pay monthly or annually. The annual plan isn't just cheaper. It also includes more contacts, emails, mentions, newsrooms, users, and brand reporting slots.

What's included

Both paid plans include:

• Media database: search and filter journalists and outlets to build your media pitch lists
• Email outreach: send pitches directly from Prowly with open and click tracking
• Online mentions monitoring: track brand mentions across the web
• Press release creator: build and distribute press releases
• Online newsroom: host a branded newsroom for journalists
• AI features: AI-powered pitch writing and subject line suggestions
• 7-day free trial: test the platform before committing

What you DON'T get on Basic

Prowly's Basic plan has some important limitations that can be deal-breakers for serious PR work:

• No automated follow-ups. You can only send initial pitches. If a journalist doesn't reply, you'll need to follow up manually or upgrade to Pro. For most outreach, follow-ups are where the majority of responses come from.
• No reporting. Basic has zero PR reporting features. You can't generate coverage reports or track campaign performance over time.
• No social media monitoring. You only get online mentions (10,000 limit). Social monitoring is Pro-only.
• Only 500 contact exports. If you're running regular campaigns, you'll burn through this quickly.
• Only 1,000 emails/month. That's a low ceiling for any active digital PR operation.

In practice, the Basic plan is quite restrictive. Most teams doing meaningful outreach will need Pro, and that's $589/month.

Hidden costs and things to watch for

1. The Semrush transition is complete. Prowly has been merged into the Semrush AI PR Toolkit, so any workflows you build now live inside Semrush rather than a standalone Prowly account. The limits and feature names below reflect the former standalone product.
2. Contact export limits are tight. 500 exports on Basic means about 125 pitches per week. If you're doing volume outreach, you'll hit the ceiling fast and need to upgrade.
3. Email limits cut into your reach. Even on Pro (monthly), 3,000 emails/month with follow-ups means your effective reach is lower than it looks, because each follow-up counts against your allocation.
4. Verification still needed. Prowly's media database contacts aren't always up to date. You'll want to run contacts through an email verifier before pitching to avoid bounces.
5. Annual lock-in for better limits. The Pro annual plan is significantly better than monthly (2,000 vs 1,500 contacts, 5,000 vs 3,000 emails, 3 vs 1 newsrooms). But that's a $4,992 annual commitment upfront.

Is Prowly worth the price?

Prowly is worth it if you:

• Need a media database, outreach tool, and monitoring in a single platform
• Run PR campaigns regularly (at least weekly pitching)
• Can commit to the annual Pro plan for the best limits and value
• Are comfortable with the Semrush transition and potential workflow changes

Prowly is probably not worth it if you:

• Are on a tight budget (Basic starts at $258/mo annually and is very limited)
• Need automated follow-ups but can't justify $589/month for Pro
• Want a long-term stable platform (the Semrush phase-out creates uncertainty)
• Primarily do link building rather than traditional PR (Prowly is PR-focused, not built for link building outreach)

The Semrush transition has now happened, so the standalone product and its annual lock-in are no longer the decision. The real question is whether the Semrush AI PR Toolkit at $149 to $279/month fits your workflow, or whether a lighter, cheaper outreach tool does the same job.

Cheaper alternatives

All three are significantly cheaper than Prowly's $369-589/month range. For a full comparison, see our best Prowly alternatives.

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