Vocus.io Pricing in 2026: Plans, Limits & Is It Worth It?
Vocus.io uses simple per-user pricing: Basic at $5/mo, Starter at $10/mo, and Professional at $20/mo. A Growth plan is available on request at $80/mo. No free plan, but a 30-day free trial with no credit card is offered. Plans are monthly, no annual lock-in.
Quick answer: Pick Basic ($5/mo) for occasional tracked emails. Starter ($10/mo) for solo daily outreach. Professional ($20/mo) if you send real cold email volume. For 3+ users, switch to Woodpecker ($29/mo flat) instead.
Vocus.io pricing plans
| Feature | Basic | Starter | Professional | Growth |
|---|---|---|---|---|
| Price (per user) | $5/mo | $10/mo | $20/mo | $80/mo (on request) |
| Snippets (templates) | 50 | 100 | 200 | 800 |
| Followups | 50 | 100 | 500 | 500+ |
| Personal inboxes | 5 | 5 | 10 | 10+ |
| Email tracking | Yes | Yes | Yes | Yes |
| Automated followups | Yes | Yes | Yes | Yes |
| CRM integration | Yes | Yes | Yes | Yes |
| Campaigns (attachments, branded URLs) | No | No | Yes | Yes |
| External SMTP support | No | No | No | Yes |
| Free trial | 30 days | 30 days | 30 days | 30 days |
Source: Vocus.io's public pricing page. Verify current rates at vocus.io/pricing.
What's included on every paid plan
- Gmail / Google Workspace Chrome extension
- Per-recipient email and link tracking
- Automated followups (auto-stop on reply)
- Scheduled send and reminders
- Mail merge from Google Sheets or CSV
- Name-to-email search
- Meeting coordination
- Templates (snippets) with merge variables
- Team sharing and activity dashboards
- CRM integration (Salesforce, Pipedrive, HubSpot)
What each plan is actually for
Basic ($5/mo)
Entry point. 50 snippets and 50 followups cover personal use or low-volume prospecting. Good for freelancers sending occasional tracked emails. You'll hit the followup cap quickly once you automate.
Starter ($10/mo)
Doubles everything relative to Basic. 100 snippets and 100 followups make it workable for solo salespeople doing daily outreach. Still limited for any kind of volume.
Professional ($20/mo)
The practical tier for anyone actually doing cold email. 200 snippets, 500 followups, 10 personal inboxes, plus campaigns with attachments and branded tracking URLs. This is where Vocus.io starts to look like a real outreach tool.
Growth ($80/mo, on request)
Not publicly available; you request it from Vocus.io. 800 snippets and external SMTP support (bring your own sending server). Mainly for teams with specific deliverability or compliance needs.
Which plan do you actually need?
| If you are... | Recommended plan |
|---|---|
| A freelancer sending a few tracked emails/week | Basic ($5/mo), or Streak's free plan |
| A solo salesperson with 1-2 campaigns/month | Starter ($10/mo) |
| Running daily cold email at ~25-50 sends/day | Professional ($20/mo) |
| A team sending at volume | Consider a flat-rate tool like Woodpecker ($29/mo) or Instantly ($30/mo) instead |
| Doing link building outreach | MentionAgent ($99/mo) automates the full workflow |
You send 20 cold emails/day, 5 days a week, each with 3 automated followups. Which Vocus.io plan can you realistically use?
Right! 20 emails * 5 days * ~4 weeks * 3 followups = 1,200 followups/month. Professional's 500 cap is gone in ~2 weeks. You'd really need Growth ($80/mo) or a flat-rate tool.
At 20 emails/day x 5 days x 4 weeks x 3 followups, you burn ~1,200 followups/month. Professional caps at 500. Basic (50) and Starter (100) don't come close. You'd need Growth ($80/mo) or Woodpecker ($29/mo flat).
Hidden costs and considerations
- Per-user pricing. Every team member needs their own seat. 5 users on Professional = $100/mo. Flat-rate cold email tools (Woodpecker $29/mo, Instantly $30/mo) cost a fraction of that.
- No inbox warmup. Unlike Instantly or Woodpecker, Vocus.io doesn't warm your inbox. For real cold email volume, you'll want a tool that protects sender reputation.
- Followup limits count every send. Each automated followup consumes one from your monthly quota, not just unique recipients.
- Gmail sending limits still apply. Vocus.io sends through your Gmail, so Google's 500/day (personal) or 2,000/day (Workspace) limits apply on top of Vocus.io's plan limits.
- Growth plan isn't self-serve. You have to email sales to get it, which adds friction.
Is Vocus.io worth the price?
For solo users at low volume, $5-20/mo is cheap for what Vocus.io does. Tracking, templates, mail merge, and automated followups in one Gmail extension is a solid package at that price.
The math breaks down at team scale or real volume. Five users on Professional is $100/mo, which buys you Instantly (unlimited inboxes, warmup, unified inbox) or Woodpecker (unlimited users, sequences, warmup) with more capability and no plan limits.
If you're doing link outreach specifically, MentionAgent ($99/mo) automates the entire workflow. For a full comparison of alternatives, see our 7 best Vocus.io alternatives and Vocus.io review.
Cheaper or better alternatives
| Tool | Starting Price | Best For |
|---|---|---|
| Streak Free | $0 | Basic tracking + ~50 mail merges/day |
| YAMM | $25/year | Basic mail merge from Google Sheets |
| Woodpecker | $29/mo flat | Cold email with sequences + warmup |
| Instantly | $30/mo flat | High-volume cold email |
| MentionAgent | $99/mo flat | Automated link building outreach |
A 3-person sales team needs Gmail tracking, templates, and sequences. Vocus.io Professional is $20/user/mo ($60/mo for the team). What's the cheapest flat-rate alternative?
Right! Woodpecker is $29/mo flat for unlimited users. Vocus.io Professional scales linearly with team size; Woodpecker doesn't.
Woodpecker at $29/mo flat is the cheapest option for a 3-person team. Vocus.io = $60/mo, Yesware = $57/mo, Mixmax = $87/mo. Flat-rate beats per-user at team scale.
Skip the snippet caps entirely
MentionAgent finds relevant blogs, looks up contacts, writes personalized pitches, and follows up. Flat $99/mo, no limits on templates or followups to manage.
Start Getting Mentioned For $99/moRelated
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Frequently asked questions
How much does Vocus.io cost?
Basic is $5/mo, Starter is $10/mo, Professional is $20/mo, and Growth is $80/mo (on request). All per user. 30-day free trial with no credit card required.
What's the difference between Vocus.io plans?
Snippet limits (50/100/200/800), followup limits (50/100/500/500+), and inbox count (5/5/10/10+). Professional adds campaigns with attachments and branded URLs. Growth adds external SMTP.
Does Vocus.io offer a free plan?
No permanent free plan, but a 30-day free trial is offered with no credit card required.
Is Vocus.io worth the price?
For solo, low-volume use: yes. For teams or real volume: no. Flat-rate tools like Woodpecker ($29/mo) or Instantly ($30/mo) deliver more capability for less.
Can I upgrade or downgrade Vocus.io plans any time?
Yes. Vocus.io bills monthly with no long-term contract, so you can change plans or cancel at any time. Useful if you want to start on Basic ($5/mo) and move up only when you hit snippet or followup limits.
How do Vocus.io followup limits work?
Each automated followup you send counts against your monthly cap (50 on Basic, 100 on Starter, 500 on Professional). Multiple followups in a single sequence each count as one use. Once you hit the limit, you upgrade or wait until the next billing cycle.