Warmly vs Cognism: Which Sales Intelligence Tool Is Better in 2026?
Warmly and Cognism solve different problems. Warmly identifies anonymous visitors on your website and helps you engage them in real time with AI chatbots and orchestrated outreach. Cognism is a B2B contacts database with 400M+ profiles and phone-verified mobile numbers for outbound prospecting. Choosing between them depends on whether your pipeline is inbound-led or outbound-led.
Quick comparison
| Feature | Warmly | Cognism | Winner |
|---|---|---|---|
| Best for | Website visitor identification, inbound | Outbound prospecting, cold calling | Depends on use case |
| Free plan | Yes (500 visitors/mo) | No | Warmly |
| Starting price | ~$1,250/mo ($15K/yr) | ~$1,250–$2,083/mo ($15K–$25K/yr) | Warmly (free tier) |
| Database size | Visitor-based (no standalone DB) | 400M+ business profiles | Cognism |
| Phone data | Not a focus | Diamond Data (human-verified) | Cognism |
| Intent data | Bombora + LinkedIn + first-party | Bombora | Warmly |
| Website visitor ID | Core feature | Not available | Warmly |
| AI chatbot | Yes (AI Chat) | No | Warmly |
| Chrome extension | No | Yes (LinkedIn, web) | Cognism |
| EMEA/European data | Accuracy drops outside US | Industry-leading | Cognism |
| CRM integrations | HubSpot, Salesforce only | Any CRM | Cognism |
| GDPR compliance | Basic | Built-in DNC checks | Cognism |
| Setup speed | Fast (script on website) | Onboarding required | Warmly |
| G2 rating | 4.6/5 | 4.6/5 | Tie |
What is Warmly?
Warmly is a website visitor identification and revenue orchestration platform. It de-anonymizes companies and individuals visiting your website, layers in intent signals from Bombora, LinkedIn, and first-party data, then lets you engage visitors in real time through AI chatbots and automated orchestration. The free plan gives you 500 de-anonymized visitors per month and 10 Bombora intent signals per week.
Paid plans start at $15,000/year for the TAM tier, jumping to $30,000/year for the Inbound tier with full orchestration features. See our Warmly review and Warmly pricing breakdown for details.
What is Cognism?
Cognism is a B2B sales intelligence platform with 400M+ business profiles. Its standout feature is Diamond Data: phone numbers verified by human researchers, not just algorithms. The platform includes Bombora intent data, a Chrome extension for LinkedIn prospecting, and integrations with any CRM. It's particularly strong for European and EMEA markets.
Pricing isn't public but reportedly starts at $15,000–$25,000/year for small teams, with enterprise deals at $50,000+/year. Annual contracts only. See our Cognism review and Cognism pricing breakdown for details.
Pricing comparison
| Warmly | Cognism | |
|---|---|---|
| Free plan | Yes (500 visitors/mo, 10 Bombora signals/week) | No |
| Entry paid plan | ~$1,250/mo ($15,000/yr, TAM tier) | ~$1,250–$2,083/mo ($15,000–$25,000/yr) |
| Mid-tier | ~$2,500/mo ($30,000/yr, Inbound tier) | Varies by seats and credits |
| Enterprise | Custom (Full GTM) | $50,000+/year |
| Contract | Annual (paid plans) | Annual only |
| Pricing model | Visitor-based tiers | Credit-based with seat minimums |
| Transparency | Partial (tiers listed, no exact prices) | None (sales call required) |
Both tools carry enterprise price tags once you move past Warmly's free plan. Warmly's paid plans start at $15,000/year, and Cognism's reportedly start in the same range. The key difference: Warmly has a genuinely useful free tier, while Cognism requires a sales call to get started.
Feature comparison
Where Warmly wins:
- Website visitor identification and de-anonymization
- AI chatbot for real-time visitor engagement
- Multi-source intent data (Bombora + LinkedIn + first-party)
- Free plan to test before committing
- Revenue orchestration and automated workflows
- Fast setup with a simple website script
Where Cognism wins:
- 400M+ standalone contacts database for outbound prospecting
- Diamond Data: phone numbers verified by human researchers
- Industry-leading European and EMEA data coverage
- Chrome extension for LinkedIn and web prospecting
- Works with any CRM (not locked to HubSpot/Salesforce)
- Built-in GDPR compliance with DNC list checking
Your company gets 5,000 website visitors per month but converts less than 1%. Which tool would help you identify and engage those visitors?
Correct! Warmly is specifically built to identify website visitors and engage them before they leave. Cognism is a contacts database for outbound, it doesn't track website visitors.
Cognism doesn't identify website visitors. Warmly is the right tool here: it de-anonymizes visitors and can engage them with AI chat or route hot leads to your sales team in real time.
Who should choose Warmly
- Inbound-led teams that want to convert website traffic into pipeline
- Companies with 1,000+ monthly website visitors (needed for meaningful data)
- Teams on HubSpot or Salesforce who want real-time visitor engagement
- Marketing teams that need multi-source intent signals
- Teams that want to test free before committing to an enterprise contract
Who should choose Cognism
- Outbound sales teams that cold call and need verified phone numbers
- Companies selling into European markets (EMEA)
- Teams using any CRM (not limited to HubSpot/Salesforce)
- Organizations with strict GDPR compliance requirements
- SDR teams that need a large prospecting database with advanced filters
Your SDR team in London needs verified mobile numbers for European decision-makers. Which tool is the better fit?
Right! Cognism was built with EMEA coverage as a priority and Diamond Data provides phone numbers verified by human researchers, not just algorithms.
Warmly focuses on website visitor identification, not phone data. Cognism's Diamond Data is the industry leader for verified European mobile numbers.
A simpler alternative: MentionAgent
Warmly and Cognism are both powerful tools, but they only give you data. You still need to write the emails, build the sequences, and follow up manually. And both carry enterprise price tags starting at $15,000/year.
MentionAgent takes a different approach. For $99/mo, it automates the entire outreach workflow: finding relevant prospects who are already talking about problems you solve, looking up their contact details, writing personalized emails, and following up automatically. No enterprise contracts, no credit limits, no seat minimums.
A solo founder wants to start outbound outreach without a $15K/year commitment. What's the most practical option?
Correct! MentionAgent automates prospecting, email writing, and follow-ups for $99/mo. No annual contracts, no seat minimums, no credit limits.
Warmly's free plan only identifies visitors (you still need to do the outreach), and Cognism requires annual contracts starting at $15K+. MentionAgent automates the full workflow for $99/mo.
Skip the enterprise contract
MentionAgent automates prospecting, personalized emails, and follow-ups for $99/mo. No visitor minimums, no credit limits, no annual lock-in.
Start Getting Mentioned For $99/moRelated
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Frequently asked questions
Is Warmly better than Cognism?
They solve different problems. Warmly identifies anonymous website visitors and orchestrates real-time engagement. Cognism is a contacts database with phone-verified mobile numbers for outbound prospecting. Warmly is better for inbound-led teams; Cognism is better for outbound sales teams that cold call. See our Warmly review and Cognism review for details.
Does Warmly have a free plan?
Yes. Warmly offers a free plan with 500 de-anonymized visitors per month and 10 Bombora intent signals per week. Cognism does not offer a free plan or public pricing. See our Warmly pricing guide for all plan details.
Which has better European data, Warmly or Cognism?
Cognism has significantly stronger European data. It was founded in London and built its database with EMEA coverage as a priority. Warmly's visitor identification accuracy drops outside the US. See our Cognism pricing guide for coverage details.
Can I use Warmly and Cognism together?
Yes. Some teams use Warmly to identify website visitors and Cognism to find verified contact details for those accounts. However, this means paying for two enterprise tools, which can exceed $30,000/year combined. Consider whether a single tool like MentionAgent ($99/mo) could cover both use cases.