10 Best Cybersecurity PR Agencies (2026)

Most cybersecurity PR lists rank agencies by awards and client logos. Those are real signals about quality and they answer a question you did not ask. What decides whether an agency can help you is narrower: do they reach the people who sign your contracts, and can they handle the week your product is in the news for the wrong reason.

This list sorts 10 cybersecurity PR agencies by which market they are built for, and records what pricing each one publishes.

Disclosure: MentionAgent is our own product. It is outreach software, not a PR agency, so it is not ranked among the 10 below. It appears at the end as the option for coverage and links without a retainer.

The federal question comes before every other question

A large share of cybersecurity revenue is public sector, and selling there is a different communications job. Buying cycles run on procurement calendars rather than quarters. The trade press that matters covers agencies and contracts, not funding rounds. And the work frequently needs public affairs alongside PR, because the audience includes people who write policy.

The geography gives it away. W2 Communications and Merritt Group are both on Greensboro Drive in McLean, Virginia. Bluetext is in Washington DC and lists defense and aerospace and government contractors among its industries. RH Strategic runs a public affairs practice alongside PR and serves the public sector directly from Seattle and DC. None of that clustering is accidental.

The reverse is equally true and easier to get wrong. If you sell an endpoint product to commercial CISOs, an agency built for federal work is charging you for public affairs infrastructure and procurement knowledge you will never use, and its press relationships point at publications your buyers do not read.

Ask one question on the first call: what proportion of your current clients sell to the federal government? The answer sorts this list faster than any case study.

How to judge a cybersecurity PR agency

1. Ask what they did during a client's incident. Breach and vulnerability disclosure is the hardest communications work in this sector and the reason to pay a specialist. You want to hear a specific process, not reassurance: who drafts, who approves, how fast, and how they handle a researcher going public before you are ready.

2. Check whether the security trade press knows them. Security journalists are a small and sceptical group who receive a great deal of vendor noise. An agency without existing relationships there will spend your first two quarters building them, at your expense.

3. Treat guarantees as contract language, not comfort. Society22 offers a genuine money-back commitment on this list. That is unusual and creditable, and it still needs both definitions nailed down: what counts as top-tier, and whether one placement closes it.

4. Separate coverage from links. A byline in a security publication builds credibility with buyers and analysts. A link from a site your buyers read builds search visibility. Different purchases, and vendors blur them. Our digital PR guide covers where they overlap, and relevant backlinks explains why publication prestige and link value diverge.

Quick comparison

Pricing is what each agency published on its own site on 26 August 2026. "None" means no number is publicly stated, not that it is cheap.

1. W2 Communications: two decades pointed at one sector

Market: Cybersecurity, public sector, satellite and space, with AI emerging.

Pricing: Not published.

W2 Communications works from McLean, Virginia and describes over 20 years in cybersecurity plus decades supporting public sector leaders. The offer covers full-scale marketing, corporate communications, content strategy and custom research, which is a broader shape than pure media relations. The satellite and space practice sitting alongside cyber tells you which customer these three sectors have in common.

Best for: Security vendors whose pipeline runs through federal agencies, systems integrators or defense primes.

Trade-offs: Depth in one market is the product. A purely commercial SaaS security vendor is not the client this agency is shaped around.

2. Merritt Group: built around getting ahead of the RFP

Market: B2B and B2G technology buyers across security, government, healthcare, connectivity and AI.

Pricing: Not published. Offers a free digital marketing audit.

Merritt Group runs from McLean, Virginia and Dallas, with services spanning PR, influencer marketing, digital marketing, SEO, paid media, web development and creative. Its own framing for the government practice is helping clients get ahead of the RFP with mission-focused campaigns, which is a more honest description of federal marketing than most agencies offer.

Best for: Vendors who need PR and demand generation aimed at a procurement cycle rather than a purchase decision.

Trade-offs: A wide service list means the PR component is one part of a larger programme. If media relations is all you want, confirm what share of the retainer it represents.

3. RH Strategic: public relations and public affairs in one team

Market: Technology, healthcare, public sector, higher education and workforce, sustainability.

Pricing: Not published.

RH Strategic works from Seattle and Washington DC across strategy and insights, content and creative, public relations, public affairs, and digital and analytics. Running PR and public affairs as siblings rather than separate purchases is the structural reason it appears on cybersecurity shortlists: security policy and security marketing frequently need the same message to land with legislators and journalists at once.

Best for: Security companies with a policy dimension, whether that is regulation, standards work or federal advocacy.

Trade-offs: If you have no policy exposure, the capability that distinguishes this agency does not apply to you, and a pure security shop will know your trade press better.

4. Bluetext: branding and digital with a defense practice

Market: Cybersecurity, defense and aerospace, government contractors, private equity, plus commercial technology.

Pricing: Not published.

Bluetext is a Washington DC agency covering branding, digital marketing and public relations, including advertising, content, web design and video. Its stated industry list is unusually explicit about the government contractor and private equity side, and it claims that over 101 companies reached an acquisition or IPO within 24 months of working with it.

Best for: Security companies heading toward a transaction, where brand and digital presence are part of the diligence picture rather than only lead generation.

Trade-offs: This is a marketing agency with PR inside it, not a media relations shop. A transaction-adjacent claim is also correlation rather than a promise about your outcome.

5. Crackle PR: the only published price in the sector

Market: Commercial, spanning SaaS, AI and data, cybersecurity, fintech and payments, martech, healthtech, infrastructure and logistics.

Pricing: $12,000 per month minimum retainer, stated on its own site.

Crackle PR runs senior-led teams from Boston, New York and San Francisco. It also ranks on this search with its own list of competitors, which is worth knowing when you read it. Its stated aim includes getting clients cited in AI-generated answers as well as in publications, a newer positioning than most of this sector carries.

Best for: Funded commercial security vendors who want the budget question settled before the first call.

Trade-offs: $144,000 a year rules out early-stage teams. The AI visibility work is newer than the media relations practice, so ask which part of the retainer covers which.

6. Matter Communications: commercial reach across six offices

Market: B2B technology, consumer, cybersecurity, healthcare, professional services.

Pricing: Not published.

Matter works from Boston, Newburyport, Providence, Rochester, Dallas and Denver, describing itself as a B2B tech and consumer PR agency supported by marketing and creative. Cybersecurity is one of five named verticals rather than the whole business, and the consumer practice alongside it means the agency can reach mainstream press when a security story crosses over.

Best for: Security companies whose stories sometimes need general or consumer press, for example anything touching privacy or identity.

Trade-offs: A five-vertical roster means fewer dedicated security specialists than a pure-play firm. Ask how many of the account team work on security full time.

7. Society22: the money-back guarantee

Market: Wealth management, fintech, cybersecurity, healthtech, energy, venture capital, IPO and B2B SaaS.

Pricing: Not published, but it publishes a guarantee: featured in top-tier media within 30 days or your money back.

Founded by Danielle Sabrina, Society22 operates across more than 20 US cities plus Manchester in the UK, and states that 97% of its clients get featured in top-tier media. The refund commitment is genuinely rare in this market, where almost every agency correctly refuses to guarantee outcomes.

Best for: Companies that have been burned by a retainer producing nothing and want downside protection written into the agreement.

Trade-offs: A guarantee is only as strong as its definitions. Get top-tier defined as a named list, and establish whether a single placement satisfies it. Thirty days also favours quick wins over the slower relationship building that produces better coverage later.

8. Corporate Ink: Boston B2B tech, research-led

Market: B2B technology, with client work spanning sustainability, robotics, supply chain and engineering.

Pricing: Not published.

Corporate Ink describes itself as Boston's premier B2B tech PR agency, offering buyer-centric PR and media relations, thought leadership development, market education and research-driven campaigns. Like Crackle PR, it ranks on this search partly through its own published list of the sector's agencies.

Best for: Security vendors sitting on usage or threat data that could become original research. That is the highest-yield input you can hand any PR agency. See digital PR examples.

Trade-offs: Research-led campaigns carry more variance than steady media relations. One report can carry a quarter, or land flat.

9. Wise Up PR: cybersecurity inside a wide technical roster

Market: B2B technology, defense, fintech, martech, sensors, energy, mobility, retail, cybersecurity, electronics, manufacturing and logistics.

Pricing: Not published.

Wise Up PR is based in Boston with client work across the US, Canada, Ireland, the UK, Germany, Spain, Italy, Israel, the UAE and South Korea. The service list runs to media relations, corporate communications, crisis management, media training, content and social. The international spread is broader than most agencies of its size and the defense line sits beside the cybersecurity one.

Best for: Security vendors selling into several European or Middle Eastern markets who want one team covering them.

Trade-offs: Eleven named sectors is a lot of surface area. Confirm the security bench specifically, rather than the agency's overall size.

10. The Rubicon Agency: the UK and EMEA option

Market: Cybersecurity, SaaS, cloud and AI, engineering and services, infrastructure, platforms.

Pricing: Not published.

Rubicon is based in Essex in the United Kingdom and works on technology marketing across brand strategy, content marketing, demand generation and events. It states 30 years in technology marketing, more than 4,000 projects and 300 client relationships. It is the clearest non-US option on this list.

Best for: Security vendors whose primary market is the UK or Europe and who want a local team rather than a US agency working across time zones.

Trade-offs: A UK base means limited reach into US security trade press, which is where most of the sector's coverage still sits. It is also a marketing agency more than a pure PR firm.

Also worth knowing: several of the top results for this search are not agency service pages. One is a Reddit thread, and three are ranked lists published by agencies that also appear in the rankings. Those lists are useful as cross-checks, and they are written by parties with an interest in the outcome, so read them accordingly.

What the pricing silence tells you

Nine of the ten publish nothing. That is close to the pattern we measured across the wider PR market, where the great majority of agencies state no number anywhere.

The one visible floor is $12,000 per month. Crackle PR is the transparent one and it is not the largest name here. If an independent that chooses to publish starts at twelve thousand, the firms declining to publish are not starting lower.

Quote-only pricing is priced to your size. When scoping happens on a call, the number reflects what your company appears able to pay. Stating a budget up front anchors that conversation, which is exactly why several agencies ask for a band before anyone speaks to you.

Annualise, then add the minimum term. $12,000 a month is $144,000 a year, and PR contracts commonly carry six or twelve month minimums, so the real commitment on signature is the term rather than the first invoice. Our digital PR costs guide has the wider picture.

If you would rather not hire an agency

Everything above is a retainer for a team pitching journalists on your behalf. That is the right purchase for a launch, a funding round, a federal push, or the week you have to disclose something. It is an expensive purchase when what you want is steady coverage and links from the security blogs and newsletters your buyers already read.

MentionAgent is $99/mo flat. The agent finds relevant posts in your niche, looks up the author's verified email, writes a pitch tied to the specific article, and sends it once you approve it in Telegram. Follow-ups run until someone replies. No credits, no per-contact fees, no minimum term, so the bill does not move when the volume does.

The trade is worth stating plainly. You give up media relationships, an account team, incident-response cover and any route into tier-one security press. You keep a flat bill, you read every pitch before it sends, and you own the relationships that come back. We wrote the honest comparison in AI link building vs hiring an agency, including where the agency is clearly the better answer.

How to pick

Frequently asked questions

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