10 Best Fintech PR Agencies (2026)

Fintech sits awkwardly between two PR worlds. Financial communications agencies know compliance, analyst relations and the trade press that banks actually read. Technology PR agencies know product launches, funding announcements and the tech press. A fintech company usually needs some of both, and every agency below leans one way.

This list sorts 10 fintech PR agencies by which side of that line they sit on, and records what pricing is publicly checkable for each. As with SaaS, almost nobody publishes a number.

Disclosure: MentionAgent is our own product. It is outreach software, not a PR agency, so it is not ranked among the 10 below. It appears at the end as the option for coverage and links without a retainer.

The consolidation nobody updated their list for

Financial PR has been consolidating, and two recent deals matter if you are shortlisting from an older article.

Dukas Linden Public Relations was acquired by Infinite in a deal announced on 6 May 2026. DLPR was one of the better-known New York financial communications shops, covering asset and wealth management, capital markets, fintech, blockchain and crypto. Infinite is a transatlantic communications and reputation management firm backed by ParkSouth. DLPR President Seth Linden moved into a leadership role on the Infinite platform, and Noel Dukas became a senior advisor. Infinite states the combined group ranks as a top 5 professional services PR firm and top 10 financial PR firm in the US on O'Dwyer's data. Terms were not disclosed.

The pattern is worth noting more than the individual deal. When you shortlist a boutique from a list written 18 months ago, check the ownership before the pitch meeting. The team you read about may now report into a much larger group, which changes both the staffing and the minimum.

How to judge a fintech PR agency

Three questions that matter more here than in general tech PR.

1. Ask who reviews the copy. If your product touches regulated activity, every pitch, byline and quote may need compliance sign-off. An agency that has never worked that way will treat review as an obstacle and will miss deadlines because of it. Agencies built for finance staff for it directly. Vested, for instance, states that its teams include FINRA and CFA-trained people. Ask the question in the first call and listen for whether the answer is specific.

2. Separate the trade press from the tech press. Coverage in a banking or payments trade publication reaches buyers. Coverage in a general tech publication reaches investors and candidates. Both are useful and they are not interchangeable. Ask for recent placements by publication name, then check which of those your actual customers read.

3. Decide whether you are buying coverage or links. A regulated announcement usually needs named publications. A search visibility problem usually needs referring domains from sites your buyers read, which is a different and much cheaper exercise. Our digital PR guide covers where the two meet, and relevant backlinks covers why publication prestige and link value are not the same axis.

Quick comparison

Pricing reflects what each agency published at the time of writing. Crackle PR states its minimum on its own site. The Bolt PR and 5WPR figures are the lowest budget bands selectable on their contact forms, not quoted fees. "None" means no number is publicly stated, not that it is cheap.

1. York Public Relations: fintech and nothing else

Type: Exclusively fintech and financial services.

Pricing: Not published.

Founded by Mary York and based in Atlanta, York PR works only with fintechs and financial institutions, including banks, credit unions and mortgage lenders. The firm describes itself as a full-service fintech PR and marketing agency covering media relations, content, social and crisis communications. Its own materials cite a client base spanning thousands of banks, credit unions and independent mortgage bankers, and a large volume of placements in vertical trade publications. Those figures are self-reported, so treat them as positioning rather than audited numbers.

Best for: Fintechs selling into banks, credit unions or mortgage lenders, where the trade press matters more than TechCrunch.

Trade-offs: A narrow specialist is exactly what you want until you need consumer or general tech reach, which is not this firm's centre of gravity.

2. Caliber Corporate Advisers: B2B fintech since 2010

Type: Fintech and financial services B2B communications.

Pricing: Not published.

Caliber was founded in New York in 2010 by Harvey Hudes, previously a founding team member of PRWeek, and is now led by CEO Grace Keith Rodriguez. Directory listings put it in the 11 to 50 employee band. Named clients include Northern Trust, Symphony, FINOS, Legal & General, BMO Capital Markets and Clear Capital. It runs two of its own platforms: Event Analyzer, for awards and event intelligence, and Caliber Intelligence, a research division covering market analysis and product roadmap advisory.

Best for: B2B fintechs selling to institutions, particularly where conference and awards presence is part of the go-to-market.

Trade-offs: Institutional B2B focus means less consumer fintech experience. The in-house platforms are a genuine differentiator, so ask whether they are included or billed separately.

3. Vested: finance-trained staff and its own media platform

Type: Financial specialist across the whole sector.

Pricing: Not published.

Vested works across banking, fintech, insurance, mortgage, private equity and wealth management from New York, London and Des Moines. Two things separate it structurally: it states its teams include FINRA and CFA-trained people plus a chief economist, and it operates Qwoted, the journalist request platform that many companies now use directly after the closure of HARO. It also runs a venture arm, Vested Ventures.

Best for: Regulated financial clients who need people who can read a filing, and companies who want commentary programmes rather than only product news.

Trade-offs: Breadth across all of finance means fintech is one practice among several. Worth noting you can use Qwoted yourself without hiring the agency. See Qwoted vs HARO and our HARO alternatives guide.

4. Cognito: finance and technology across eight countries

Type: Finance, technology and professional services.

Pricing: Not published.

Cognito is a global communications agency operating in Australia, France, Germany, Hong Kong SAR, the Netherlands, Singapore, the UK and the US. Its named sectors include fintech, banking, wealth management, insurance, enterprise technology and tokenisation, digital assets and blockchain, alongside PR, digital marketing, creative, crisis and analytics services.

Best for: Fintechs launching in several regulatory jurisdictions at once, where local financial press relationships matter and cannot be improvised.

Trade-offs: Multi-market capability is priced for multi-market clients. If you sell only in the US, most of that footprint is idle.

5. Aspectus: financial services inside a five-sector agency

Type: Brand, marketing and communications across five sectors.

Pricing: Not published.

Aspectus runs 12 offices including London, New York, Boston, Atlanta, Singapore, Dubai, Hong Kong, Shanghai, Sydney, Edinburgh, Aberdeen and Lucerne. Its financial services practice covers banking, fintech, asset management, private equity, wealth management and crypto and digital assets, sitting alongside technology, energy, industrials and professional services. Services extend past PR into brand strategy, digital marketing, websites and AI communications.

Best for: Mid to large fintechs that want brand and communications from one agency rather than coordinating two.

Trade-offs: A five-sector agency is a generalist with deep verticals rather than a pure financial house. If compliance review is the hard part of your work, probe that specifically.

6. Dukas Linden: now part of Infinite

Type: Financial communications.

Pricing: Not published.

DLPR is a New York financial communications agency covering asset and wealth management, financial services, fintech and B2B tech, blockchain and crypto, and professional services, with capabilities across media relations, crisis management, content and executive coaching. Since the May 2026 Infinite acquisition it operates inside a larger transatlantic platform that also serves law firms and consulting organisations.

Best for: Established financial institutions and asset managers who want traditional financial communications depth, especially where crisis capability matters.

Trade-offs: The integration is recent, so account staffing and minimums may still be settling. Ask who your day-to-day team is and whether that changes in six months.

7. Channel V Media: tech positioning applied to fintech

Type: Technology PR agency with a fintech practice.

Pricing: Not published.

Channel V Media runs from New York City across fintech, technology, AI, climate tech, retail technology, healthcare tech, martech and adtech, with clients that have included Oracle and IBM. Its current positioning leans heavily on narrative strategy and AI visibility, meaning how a company appears in AI search results as well as in traditional media.

Best for: Fintechs whose problem is positioning rather than compliance: new category, unclear story, or a product the market does not have a name for yet.

Trade-offs: Technology-first agencies are strongest on launches and weakest on regulated announcements. If you need FINRA-aware review, ask how that has worked on past accounts.

8. Crackle PR: the one with a published minimum

Type: B2B technology agency, fintech and payments named vertical.

Pricing: $12,000 per month minimum retainer, stated on its own site.

Crackle PR runs senior-led teams from Boston, New York and San Francisco, with fintech and payments among its named verticals alongside SaaS, AI and data, cybersecurity, martech and healthtech. Its stated goal is earned media plus getting clients cited in AI-generated answers rather than only in publications.

Best for: Funded fintechs who want the budget conversation settled before the first call, and who care about AI answer visibility as well as press.

Trade-offs: $144,000 a year is a serious commitment and rules out early-stage teams. Fintech is one vertical among many rather than the whole business.

9. Bolt PR: the lowest visible floor on this list

Type: Integrated PR, content and digital marketing across 16-plus industries.

Pricing: No rate card, but contact form budget options begin at $8,500 to $10,000+ per month.

Bolt PR works from more than 17 US cities plus London and Southeast Asia, combining media relations with content, digital marketing, influence campaigns and GEO work. Its industry list is wide, spanning manufacturing, B2B technology, consumer products, energy, healthcare, hospitality, professional services and supply chain.

Best for: Consumer-facing fintech that also needs lifestyle and consumer press, where a broad agency roster is an advantage.

Trade-offs: A 16-industry roster is the opposite of a specialist. There is no dedicated financial services practice in the way Cognito or Vested have one.

10. 5WPR: scale, and a budget band before you talk

Type: Large independent with a Financial Services and Fintech practice.

Pricing: No rate card. Contact form budget bands start at $15,000 to $25,000 and run through $25K to $50K, $50K+ and $100K+.

Founded in 2003 and headquartered in New York with offices in Miami and Tampa, 5WPR describes itself as one of the largest independent communications firms in the US, running more than 40 practice areas including financial services and fintech, plus adjacent ones like cybersecurity and AI.

Best for: Consumer fintech and IPO-track companies that need volume and consumer reach as well as trade coverage.

Trade-offs: The budget bands are the honest signal. Below $15,000 a month this is not your agency, and fintech is one practice out of forty.

Also worth knowing: several agencies rank for fintech PR searches without being financial specialists. Wise Up PR is a Boston-based global agency where fintech is one of roughly 12 sectors alongside defence, energy, mobility and sensors. Some of the pages ranking for this term are listicles published by copywriting and marketing studios rather than by agencies who do the work. Read past the page title before you shortlist.

What the pricing silence tells you

Seven of the ten publish nothing. The three visible floors are worth reading together.

The floors cluster between $8,500 and $15,000 per month. Bolt PR's form starts at $8,500, Crackle PR states $12,000, and 5WPR's lowest selectable band is $15,000. Those are three different sizes of agency landing in a narrow range, which tells you roughly where the market floor sits even though most firms will not say it.

Specialists rarely publish, and that is not an accident. Regulated work is scoped per client because the compliance burden varies enormously between a payments API and a consumer lending app. An agency that quoted a flat number would either overcharge the simple accounts or lose money on the complex ones.

Annualise, then add the minimum term. $10,000 a month is $120,000 a year, and most PR contracts carry a six or twelve month minimum, so the commitment on signature is the term rather than the first invoice. Our digital PR costs guide covers the wider picture, including freelance and in-house options.

If you would rather not hire an agency

Everything above is a retainer for a team pitching on your behalf. That is the right purchase for a funding announcement, a regulated launch, or a crisis. It is an expensive purchase when what you want is steady coverage and links from the fintech blogs and newsletters your buyers already read.

MentionAgent is $99/mo flat. The agent finds relevant posts in your niche, looks up the author's verified email, writes a pitch tied to the specific article, and sends it once you approve it in Telegram. Follow-ups run until someone replies. No credits, no per-contact fees, no minimum term.

The trade is clear. You give up media relationships, compliance-trained staff and any route into tier-one financial press. You keep a flat bill, you approve every pitch before it sends, and nothing goes out that you have not read, which matters more in a regulated business than in most. We wrote the honest comparison in AI link building vs hiring an agency, including where the agency clearly wins.

How to pick

Frequently asked questions

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