Drip Pricing in 2026: Plans, Costs & Is It Worth It?
Drip uses a single-tier, contact-based pricing model: one feature set at every tier, with monthly cost scaling by contact count. Plans start at approximately $39/month for up to 2,500 contacts. Email sends are unlimited at every tier. There's no free plan, but Drip offers a 14-day free trial.
Quick price by contact count
Up to 2,500 contacts: ~$39/mo. 5,000: ~$89/mo. 10,000: ~$154/mo. 25,000: ~$374/mo. Email sends are unlimited at every tier. SMS is priced per-message on top. No free plan, only a 14-day trial.
Drip pricing plans
| Plan | Starting Price | Contacts | Emails/Month | Key Features |
|---|---|---|---|---|
| Trial | Free | Up to 2,500 | Unlimited (during trial) | Full feature set, 14 days, no credit card required |
| ~$39/mo | Up to 2,500 (scales) | Unlimited | Full feature set: visual workflows, ecommerce flows, segmentation, A/B testing, analytics, all integrations | |
| Email + SMS | Email price + SMS | Same as Email | Unlimited email + per-message SMS | Email plan + SMS marketing on a per-message basis |
Drip uses a single feature set with pricing that scales by contact count. Check drip.com/pricing for the latest numbers.
How pricing scales with contacts
Drip's price scales linearly with active contact count. Approximate monthly costs:
| Contacts | Monthly Price |
|---|---|
| Up to 2,500 | ~$39/mo |
| 5,000 | ~$89/mo |
| 10,000 | ~$154/mo |
| 15,000 | ~$224/mo |
| 25,000 | ~$374/mo |
| 50,000 | ~$699/mo |
| 100,000+ | Custom enterprise |
Approximate pricing based on Drip's published tiers. Confirm directly on the Drip pricing page.
What's included on every plan
- Unlimited email sends, no daily or monthly send caps
- Visual workflow builder, often cited as Drip's strongest feature
- Pre-built ecommerce flows, abandoned cart, browse abandonment, post-purchase, win-back
- Tag-based segmentation, plus event and behaviour-based filters
- A/B testing, on subject lines, content, and send times
- All integrations, Shopify, WooCommerce, Magento, BigCommerce, Squarespace
- Forms and pop-ups, embedded forms and exit-intent popups
- Email API, for custom integrations
- Live chat and email support, available on all plans
You run a Shopify store with 4,000 customers. What's your approximate Drip monthly cost?
Right! Drip's pricing scales between published tiers. 4,000 contacts falls between the 2,500 (~$39/mo) and 5,000 (~$89/mo) brackets, landing somewhere around $70-80/mo. Use the live calculator on Drip's pricing page for an exact quote.
Drip's pricing is contact-based and scales between published brackets. 4,000 contacts lands between the 2,500 ($39) and 5,000 ($89) tiers, around $70-80/mo.
Hidden costs and limitations
- No free plan. Drip's 14-day trial gives you full features, but you have to pay to keep using it. Klaviyo, Mailchimp, MailerLite, and ConvertKit all have free tiers.
- SMS is priced separately. Per-message SMS pricing is on top of your contact-based email subscription.
- Pricing scales steeply past 5,000 contacts. Cost per contact decreases at higher tiers but absolute monthly bills get large fast.
- Single feature set, no upsell. Unlike tiered platforms, you can't get a cheaper plan by giving up advanced features. Everyone pays for the full suite.
- No cold email support. Drip prohibits unsolicited outreach. See the Drip review for details.
Is Drip worth the price?
Drip is worth it if you:
- Run a Shopify, WooCommerce, or other ecommerce store and want a friendly visual workflow builder
- Have 2,500-15,000 active customers where contact-based pricing is competitive
- Value a simpler interface than Klaviyo without giving up ecommerce automations
- Want a single feature set instead of upgrading tiers to access automation
Drip is probably not worth it if you:
- Need a free plan to test before committing, MailerLite, Klaviyo, or Mailchimp all have one
- Run a serious Shopify store past 10,000 contacts, Klaviyo's analytics and SMS are deeper
- Need broader automation beyond ecommerce, ActiveCampaign covers more use cases
- Do link building outreach, MentionAgent ($99/mo flat) automates the full workflow
Drip vs competitor pricing
| Tool | Free Plan | Entry Paid Plan | At 10k Contacts |
|---|---|---|---|
| Drip | None (14-day trial) | ~$39/mo (2,500 contacts) | ~$154/mo |
| Klaviyo | 250 contacts / 500 emails | ~$45/mo (1,000 contacts) | ~$175/mo |
| Mailchimp | 500 subs / 1,000 emails | ~$13/mo | ~$100/mo |
| MailerLite | 1,000 subs / 12,000 emails | ~$9/mo | ~$73/mo |
| ActiveCampaign | None (14-day trial) | $15/mo (1,000 contacts) | ~$140/mo |
| ConvertKit (Kit) | 10,000 subs (broadcasts only) | ~$15/mo | ~$100/mo |
Pricing is approximate and changes frequently. Verify on each tool's pricing page.
You're launching a small Shopify store and want to test ecommerce email for free first. Which tool fits?
Right! Klaviyo has a free plan up to 250 contacts and 500 emails per month, perfect for testing ecommerce email on a launching store. Drip and ActiveCampaign both require paid plans (with trials).
Drip and ActiveCampaign both lock free testing behind a 14-day trial. Klaviyo has a true free plan (250 contacts, 500 emails/month) for indefinite use.
You want automated link building outreach that finds blogs, writes emails, and sends follow-ups. Drip can't help, which tool can?
Correct! MentionAgent automates the entire link building workflow, prospect finding, contact lookup, email writing, and follow-ups. Ecommerce tools like Drip, Klaviyo, and ActiveCampaign all prohibit cold outreach.
MentionAgent ($99/mo flat) is the only option built for link building outreach. Drip, Klaviyo, and ActiveCampaign all prohibit cold emailing.
Link building at a flat rate
MentionAgent automates prospect finding, contact lookup, email writing, and follow-ups for $99/mo flat, no contact-based scaling. No leads to import, no templates to write.
Start Getting Mentioned For $99/moRelated
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Frequently asked questions
How much does Drip cost?
Drip starts at approximately $39/month for up to 2,500 contacts with unlimited emails. Roughly $89/mo at 5,000 contacts and $154/mo at 10,000 contacts. No free plan, only a 14-day trial.
Does Drip have a free plan?
No. Only a 14-day free trial. If you need a free option, MailerLite (1,000 subs free), Mailchimp (500 subs free), or Klaviyo (250 contacts free) are alternatives.
Is Drip cheaper than Klaviyo?
At very small list sizes, Drip can be slightly cheaper. At 5,000+ contacts, the two are close. Klaviyo's free tier (250 contacts) gives it an edge for very small stores.
Does Drip charge per email or per contact?
Per active contact. Email sends are unlimited at every tier. SMS is priced separately on a per-message basis.
Is Drip cheaper on annual billing?
Drip historically bills monthly. Annual discounts have varied. Check Drip's current pricing page for the latest billing options.
What happens if I exceed my contact limit?
Drip moves you to the next contact tier and bills accordingly. No overage fees, just a higher monthly bill at the next bracket. You can downgrade if you remove or archive contacts later.
Can I downgrade my plan later?
Yes. Downgrade or cancel any time. Higher-tier features stop at the end of the current billing period. Contacts and workflows remain intact for a defined period before deletion.
Do unsubscribed contacts count toward my limit?
No. Drip counts active subscribers. Archived and unsubscribed contacts don't count toward your billing tier.