Otterly AI Review: Pricing, Add-Ons and What It Does
Otterly (OtterlyAI) runs your prompts through ChatGPT, Google AI Overviews, Perplexity and Copilot every day and shows how often your brand and your pages come up. It launched in October 2024, founded by Thomas Peham, Josef Trauner and Klaus-M. Schremser. Every price below was checked on Otterly's own site on 30 October 2026.
Otterly has a low way in: Lite is $29 a month for 15 prompts tracked daily on four engines. Claude, Gemini and Google AI Mode are extra, and on Lite, Claude alone costs as much as the plan.
Price: $29, $189 or $489 a month, Enterprise custom. Plans
All seven engines: $76, $416 or $1,226 a month. The add-ons
Mentions: it tracks and recommends, and doesn't pitch other sites. Details
Asked about AI visibility tools, ChatGPT, Claude and Gemini named Otterly in 17 of 102 answers but cited an otterly.ai page in only 4. Profound's site was cited in 16.
Our scans, 27 July to 18 October 2026. A small sample: read it as direction. Details.
Otterly pricing
The pricing page lists four plans, all with daily tracking and unlimited team members. Yearly billing takes 15% off. From the Netherlands, we saw the same numbers in euros.
| Plan | Price a month | Prompts | Notable extras |
|---|---|---|---|
| Lite | $29 | 15 | 1 workspace, 3 recommendations a week, 1,000 GEO audits a month |
| Standard | $189 | 100 | Unlimited workspaces and recommendations, API, MCP, Data Studio connector |
| Premium | $489 | 400 | More API, MCP and audit volume, a personal onboarding session |
| Enterprise | Custom | From 1,000 | SSO, custom terms, a dedicated customer success manager |
On Standard and Premium, 100 more prompts cost $99 a month. Lite can't add prompts, and Standard can add up to 300 before you are moved to Premium. The pricing FAQ confirms a free trial for new users without giving its length. On G2, Otterly rated 4.7 out of 5 from 54 reviews when we checked.
What the engine add-ons cost
Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are add-ons, priced by plan:
| Monthly | Lite | Standard | Premium |
|---|---|---|---|
| Base plan (4 engines) | $29 | $189 | $489 |
| + Google AI Mode | $9 | $59 | $149 |
| + Gemini | $9 | $59 | $149 |
| + Claude | $29 | $109 | $439 |
| All 7 engines | $76 | $416 | $1,226 |
| Per prompt, base | $1.93 | $1.89 | $1.22 |
| Per prompt, all 7 engines | $5.07 | $4.16 | $3.07 |
Our sums, from the add-on prices on the pricing page. Claude is the expensive engine on every plan. For a credit-based comparison, see what AthenaHQ's 3,600 credits buy.
What Otterly does
- Brand and citation tracking: visibility, sentiment, share of voice and the pages each engine cites, for unlimited brands and competitors.
- Recommendations and audits: GEO, crawlability and content audits of your pages, with suggested changes.
- Research tools: AI prompt research and a query fan-out tool.
- Agencies: separate client workspaces, and pitch workspaces to audit prospects before they sign.
Otterly says 40,000 marketing professionals were using it as of August 2026.
Tracking vs earning mentions
Otterly shows which pages AI engines cite and what to change on your own site. We found no feature on its site for pitching other sites to mention you, so the outreach is yours to do. And read its numbers as a trend: in our ChatGPT data, of the questions where a brand was named at least once in four runs, it was named only once on 46%.
Pros and cons
| Pros | Cons |
|---|---|
| $29 to start, with daily tracking | 15 prompts on Lite, and Lite can't add more |
| Unlimited brands, competitors and team members | Claude, Gemini and AI Mode cost extra, Claude the most |
| Page audits and recommendations included | Only 3 recommendations a week on Lite |
| API and MCP from Standard | No outreach: earning the mentions is up to you |
How often AI engines cite otterly.ai
Being named and being cited are different things: a citation is a link to the page the answer drew on. MentionAgent's AI visibility scans put buyer questions about AI visibility, GEO and AEO tools to ChatGPT, Claude and Gemini between 27 July and 18 October 2026. How often each engine listed a vendor's own site as a source:
| Engine | Answers with sources | otterly.ai | tryprofound.com | peec.ai | athenahq.ai |
|---|---|---|---|---|---|
| ChatGPT | 30 of 34 | 0 | 2 | 0 | 0 |
| Claude | 34 of 34 | 2 | 2 | 0 | 0 |
| Gemini | 33 of 34 | 2 | 12 | 0 | 0 |
| All three | 97 of 102 | 4 | 16 | 0 | 0 |
Otterly was named in 17 of the 102 answers, and 14 of those cited no otterly.ai page. Three of the four pages that were cited are posts on Otterly's own blog, two of them about AI monitoring tools. The fourth is its page for agencies.
Method: MentionAgent production records, answers marked ok, questions matching AI visibility, GEO, AEO or LLM tracking tools, with harvest questions and MentionAgent's own sales workspace left out. "Cited" means the domain is among the answer's listed sources. 102 answers is a small sample: read it as direction.
Otterly alternatives
| Option | What it does | Price |
|---|---|---|
| Otterly (baseline) | Tracks 4 engines, 3 more as add-ons | From $29 a month |
| MentionAgent | Tracks ChatGPT, Claude and Gemini, and pitches bloggers to earn mentions | From $99 a month |
| Peec AI | A tracker for brand and competitor prompts (peec.ai) | See our comparison |
| AthenaHQ | 11 models on one credit-based plan | Free or $295 a month |
1. MentionAgent: earn the citations Otterly tracks
Otterly tells you which pages AI engines cite. MentionAgent pitches the people who write them: it finds blog posts in your niche and emails each site's owner from a warmed inbox on a separate domain it registers for you, and tracks whether ChatGPT, Claude and Gemini name you. It has no Perplexity, Copilot or Google AI Overviews. From $99 a month with a 14-day full refund. See the outreach agent.
2. A different tracker
See Otterly vs Peec AI, Profound vs Otterly, Otterly vs Athena, the Peec AI alternatives, or the full list of Otterly alternatives.
Go after AI mentions, not just measure them
MentionAgent finds blogs in your niche, emails the person who runs each one and brings their reply to you. From $99/mo, no per-link fees.
See how MentionAgent worksFrequently asked questions
How much does Otterly AI cost?
Lite is $29 a month for 15 prompts, Standard $189 for 100 and Premium $489 for 400, all tracked daily. Enterprise starts at 1,000 prompts at a custom price. Yearly billing is 15% off. Checked 30 October 2026.
Which AI engines does Otterly track?
Every plan includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are add-ons, priced by plan: Claude is $29 a month on Lite, $109 on Standard and $439 on Premium.
Is there a free trial?
Yes. Otterly's pricing FAQ says it provides a free trial for new users. It does not state the length on the pricing page.
Does Otterly get your brand mentioned?
It tracks mentions and citations and gives recommendations and page audits. We found no feature on its site for pitching other sites to mention you.
What is the best Otterly alternative?
MentionAgent, from $99 a month, if you want a tracker that also emails bloggers to earn the mentions. Peec AI or AthenaHQ if you want a different tracker.