Backlinks for Movers: Where Moving Companies Actually Get Links
A backlink for a moving company is a link to its website from another site: a listing, a local partner, a news story or a blog. To see where those links come from, we checked who ranks when someone searches for the best movers in their city.
Get listed (Yelp, BBB, chamber of commerce), ask local partners like real estate agents to name you, and pitch local blogs and news. The two national "best movers" lists we checked linked via a partner or with nofollow.
Skip: bought link packages. Google lists paid links for ranking as link spam.
Across "best movers in [city]" for 10 US cities, 60 of 100 results were movers' own sites, 23 were Reddit, Facebook or Quora threads, 10 were Yelp, and only 3 were editorial lists.
Where a moving company can get links
1. Listings you control
Yelp, the BBB, your local chamber of commerce and your Google Business Profile are the first places to be consistent and complete. Whether each one gives a link that counts is covered in detail: Yelp and Yellow Pages listings, a BBB listing, chamber of commerce membership and Google Business Profile.
2. Local partners who already write about moving
One of the three editorial lists in our check was published by a Raleigh real estate brokerage. Agents, property managers and storage facilities serve people who are about to move, so their resource pages are natural places to ask to be listed, and a partner who has worked with you has a reason to name you. Ask with a specific page in mind, and offer something useful in return, such as a packing checklist or a seasonal moving-cost note from your own jobs.
3. Local blogs and news
Look for city guides, neighbourhood blogs and local news pieces about moving to your city. A short, specific contribution, for example what a move across town actually costs in your area, gives an editor a reason to cite you. This is the outreach part, and the one that takes the most time.
4. Recommendation threads
Reddit and Facebook group threads took 23 of the 100 results. You cannot place links there, and you should not try. Getting named there comes from customers, so service and reviews are what move it.
What ranks for "best movers in [city]"
We pulled Google's top 10 for "best movers in" Austin, Denver, Phoenix, Charlotte, Nashville, Columbus (Ohio), Tampa, Raleigh, Portland (Oregon) and San Diego on 12 October 2026, US results:
| Result type | Results (of 100) |
|---|---|
| A moving company's own site | 60 |
| Recommendation thread: Reddit (15), Facebook groups (6), Quora (2) | 23 |
| Yelp (9 search pages, 1 business page) | 10 |
| Booking marketplace: Thumbtack (3), Groupon (1) | 4 |
| Editorial list: Forbes Advisor, Yahoo Local, a Raleigh real estate brokerage's blog | 3 |
Movers' own sites fill most of page one, and 37 of those 60 were city pages (the city in the address). A page for each city you serve comes before any link work. Nearly a quarter of results are neighbours' recommendation threads, which no link can buy.
Method: Google US results via the Serper API on 12 October 2026, one search per city, top 10 organic results each, sorted by hand.
What the big "best movers" lists link to
We opened the three editorial lists to see whether they link to the companies they name:
- Forbes Advisor, Austin: the mover links point to datalignadvisory.com, not to the movers' own sites.
- Yahoo Local, Nashville: the direct links to movers carry
rel="nofollow", and most other links go through a Yahoo shopping redirect. - The Raleigh brokerage's list: the page would not load from our location, so we could not check it.
So a place on a national list can send customers, but it rarely passes a plain link. The more useful signal is the third one: a local real estate firm publishing a moving-company list, which is the kind of page a mover can ask to be on.
What to skip
Link packages sold to movers are paid links. Google's spam policies list "buying or selling links for ranking purposes" as link spam unless the link is marked rel="nofollow" or rel="sponsored". The same goes for directory blasts: see our check of 41 directories before paying for one.
If you want the outreach part done for you, MentionAgent finds blog posts on your topic, finds the editor's email and drafts a pitch about that post, which you approve or send on auto, from $99/mo with no per-link fees. Every link still depends on an editor saying yes.
Find the local pages worth pitching
MentionAgent finds blogs in your niche, emails the person who runs each one and brings you their reply to approve. From $99/mo, no per-link fees.
See how MentionAgent worksFrequently asked questions
Where do moving companies get backlinks?
From business listings (Yelp, the BBB, a local chamber of commerce, Google Business Profile), from local partners such as real estate agents and property managers who publish moving resources, and from local blogs and news sites. The two national "best movers" lists we could check did not give a direct followed link.
Do "best moving companies" lists link to the movers they name?
Not usually with a plain link. On 12 October 2026, Forbes Advisor's Austin list pointed its mover links to a third-party site (datalignadvisory.com), and Yahoo Local's Nashville list linked to the movers it named with rel="nofollow".
What ranks for "best movers in [city]"?
In 10 US cities, 60 of the top 100 results were moving companies' own sites, 23 were Reddit, Facebook group or Quora threads, 10 were Yelp pages, 4 were booking marketplaces and 3 were editorial lists.
Should a moving company buy backlinks?
Google's spam policies list buying links for ranking purposes as link spam unless the link is marked nofollow or sponsored. A mover is better served by listings, local partners and earned mentions than by a bought package.
Do Reddit and Facebook recommendations help a moving company?
They are mentions rather than links you control, but they ranked: 23 of the 100 results we checked were recommendation threads. Being the company people name there is earned through service and reviews, not outreach.